Five ways to activate WeChat communities!

By entering a good community, we can learn a lot of knowledge and solve many difficult problems in our work.

I don’t know if you have noticed that most communities are quite active at the beginning, and friends in the community are also chatting about various things, but before long, more and more people become lurkers, and sometimes when you want to say something in the group, no one responds.

The community gradually lost its activity, and the community that was built with great effort became dying and became a "dead group".

So, how can we revive a community that has already “died”? Today, I will provide you with 5 practical methods.

If you want the community to remain active forever, you must rely on the leadership of the group owner/group manager. All connections in the community are basically centered around the group owner.

If you are a community creator or operator, you must personally create a community culture of mutual giving and frequent communication.

Only if you continue to advocate this kind of cultural atmosphere in the community and do it yourself first, then many other members in the group will unknowingly change in the direction you guide.

How does group management boost community atmosphere?

In addition to regular, fragmented communication with community members, it is also necessary to provide high-quality information on a regular basis.

for example:

Information value

Group managers should share with community members the knowledge they have heard and learned.

Course value

Share free and practical courses that are in line with the community's tone, meet the learning needs of community members, and help community members grow quickly.

Resource value

Actively build a business partnership alliance mechanism, that is, a community distribution mechanism. Many communities are now using this mechanism, some for profit sharing, some for share sharing, thus creating opportunities for community members to match supply and demand resources.

The content shared by the group administrator must be "precise".

The higher the sense of belonging, the higher the activity

The more excellent the content is, the more it can attract the attention of community members, the stronger their sense of belonging will be, and their activity level will be greatly improved.

Community leaders share their lessons

Keeping fresh blood flowing into the community regularly and inviting new people to join the community is also a great way to activate the community.

The addition of new members can not only preserve the freshness of the community, but also enrich the community’s internal resources (connections, information, and materials, etc.).

When new members join the group, it is often the time when old members pay the most attention to the community, and everyone's attention to the community is often focused on these few minutes.

If the operator needs to create a unique and deeply rooted WeChat group impression when new members join the group, it can quickly stimulate the attention of old users to the community and strengthen the connection between new and old members.

The stronger the connection between new and old members, the more topics there will be and the more active the community will be.

for example:

Every time the training camp of Bawang Class opens, there will be an opening ceremony and a closing ceremony. The old members’ onlookers and scattering of flowers, as well as the new members’ self-introductions and red envelopes, can quickly make the community active.

New members receive red envelopes, old members welcome

Newcomers sing and activate users

So how can we increase community activity by attracting new members?

1) Advance notice

Before new members join the group, you can post a group announcement one hour in advance to inform all members, asking them to make preparations in time and welcome new members (you can use nicknames such as junior brothers and sisters to describe them).

2) Introduce yourself

Self-introduction is both a stepping stone for new members to integrate into the community and a window for old members to get to know new members.

Remember that the more engaging your self-introduction is, the stronger the sense of connection among community members will be.

In order to make it easier for new members to introduce themselves after joining the group, we usually need to tell them in advance what content they want to post. It is best to provide a "self-introduction template" to help new members introduce themselves.

Tips:

The reason for writing "experience" and "what can be provided" is to facilitate cooperation among peers, and to enable in-depth communication based on self-introduction. At the same time, this information will be deposited in the chat records for easy search.

3) Warm-up activities

Of course, in order to make new members feel involved as soon as possible, the community should initiate some warm-up activities for new members.

for example:

Activities such as new members sharing a song, new members posting reports on topics, etc. are very simple, but they allow new members to have in-depth exchanges with old members of the community at the first time, quickly feel the community atmosphere, and at the same time promote the activation of the community.

It can be said that 80% of the content produced within a community is contributed by 20% of the activists, and the activity of the community is also driven and influenced by 20% of the people.

Therefore, if we can grasp this 20% and get these atmosphere leaders really moving, the activity level of the community will increase immediately.

Therefore, we should pay attention to the active members in the community, such as "natural group chatters", "little like maniacs", "little summary experts", and "crazy check-in people".

1) For this type of community members, operators should pay attention to satisfying their respect and needs in the community

Like and comment on their content often to make them feel respected and valued. Make them feel that the topics and content they post are helpful to community members, so that everyone will want to communicate more and more.

2) Community operators should also actively guide active members to create topics and encourage community members to actively produce UGC content

Often consult them on questions in the community to create a lively community atmosphere.

3) We also need to give community members more opportunities to display UGC content

We can use WeChat public accounts to summarize the high-quality content of community members into articles, so that the topics of community members can be transformed from single-point dissemination to network-based dissemination.

This will not only satisfy the "vanity" of active members, but also encourage other members to output content, which in turn will encourage silent community members to become active.

Activists post topics to boost community atmosphere

Red envelopes play a big role in promoting community activation. You should know that clever use of red envelopes can activate the activity of community members.

There are many ways to activate red envelopes, such as the most important ones: holiday red envelopes, topic red envelopes and reward red envelopes.

1) Festival red envelopes

Holiday red envelopes can be sent during major holidays, such as the Spring Festival, Mid-Autumn Festival, May Day holiday and National Day Golden Week.

Because during holidays, most people are on vacation and in a more relaxed mood. They want to temporarily get away from overly professional and work-related topics, so a holiday red envelope at this time can immediately make everyone excited, and besides being relaxed, there is also an unexpected surprise.

This method will not only make group members feel the community administrator's attention to them, but also trigger blessings among community members.

Therefore, holiday red envelopes can not only enhance the sense of belonging of community members, but also increase the friendship among group members.

2) Topic red envelope

Sometimes, when community members want to discuss a topic, we can send a red envelope in advance to activate everyone's attention to the topic.

3) Reward red envelope

If community members make contributions to the community, the group manager can send them a reward red envelope privately to make them feel the material reward.

At the same time, special praise and display should be given within the community, so as to maximize the activity of the community.

However, red envelopes are based on direct benefits and are a "weak attraction". Therefore, red envelopes are only a means to activate the activity of community members and should not be relied upon too much.

The life cycle of a community is limited. When your community can no longer be activated through various means, or the cost of activation is too high, we should not worry about whether to activate the community.

We can reorganize the community, repeatedly inform the original community to disband the group, attract friends who are still following the group to join the new group, and activate the new community.

What do you think is the most important thing in community management?

Author: Operation Publicity Xiao Leilei

Source: Operation Gongju Xiaoleilei (gongjulei)