13 ways to market on Children's Day

How to do topic marketing on Children's Day? This article introduces 13 thematic directions for Children’s Day marketing, and shares them with you!

01 Childlike innocence and fun

Related words include: childish, childish talk, playful, and toys.

The topic copy can be like this:

"I'm not a stupid kid, my mom said she knows everything", "My dad said he would buy me all the toys I like, but he only bought me the toys he likes", "Only those with a childlike face can be fearless", "What remains unchanged is the desire to play, what remains unchanged is the focus", "My childishness is that I never give up easily".

There are also "Mom says I'm a baby, Dad says Mom is also a baby", "Only children celebrate holidays, adults are playing lottery", "Only when you become stronger and stronger can you become more and more fairy-tale-like", "Diamond rings are fairy tales written for adults", and "The childishness that once filled my schoolbag has turned into ambition in my leather bag".

In experiential marketing activities, you can make wall stickers, floor stickers and display boards with children's words to create a festive atmosphere. You can also make toys that those born in the 80s or 90s played with as children in the shopping mall, such as megaphones made of cotton thread and paper cups, pinballs, and hoop rolling , etc., and invite everyone to compete, play games, and interact.

You can also play the online H5 interactive game "Children of the Future" , upload photos of you and the people you like, and combine them to see what your future children will look like.

02 Family, other people’s children

Related words include: family, tolerance, care.

The topic copy can be like this:

"Only family members will tolerate your childishness," "I like you, your smile is as satisfied as a child's," "My true heart is to protect your childlike innocence," "Even after walking a long way, I still remember the way home."

"You are a troublemaker, but also a bottle of happy water", "Children who have seen the world are stronger", "Children who are away from home know better how to go home", "I haven't seen other people's children, but they are all good".

During the activity, you can make a "Family Letter: A Letter to Children" and send it to your current or future children.

03 Growing up, fairy tale

Associated words are: courage, progress, change.

The topic copy can be as follows:

"When I grew up, I realized that I could travel thousands of mountains and rivers, but I could not escape the changes of things and people" and "We have not grown up, only the toys have changed." This phrase is used a lot by car companies, and "Growing up is like a donut, it's sweet but disappears when you lick it" (catering).

We feel that the sentence "I didn't keep my childhood, but fortunately I kept my childlike innocence" resonates with us. There is also "The distant places that you haven't seen are all under your feet - go and see them when you grow up" (travel)

"When I was a child, I wanted a big house. When I grow up, I want to live in my heart." The following insights are also quite accurate and resonate with people: "If I don't make a wish, I will grow up." "The dreams that were once so awesome have become buying a house when I grow up." "Every queen was once the king of children."

04 Adulthood, Happy

Associated with: age, attainment, happiness.

The topic copy can be like this:

"Every holiday is a new reason to be happy. Who says adults are unhappy? The happiness of adults is beyond your imagination" and "Happiness comes to everyone, regardless of age" and "Just a lollipop can make you so childish. Who says adults don't have a childlike heart?"

Under this topic, we can do activities like this: "Who is not a child yet?", held in shopping malls or real estate, and do a quiz contest, the songs we listened to when we were young, the toys we played with, divided into 80 groups, 90 groups, 00 groups, and 10 groups to prepare some questions respectively. Those who answer correctly can get a red flower, a red scarf, and Children's Day gifts and certificates, which will create a Children's Day atmosphere.

05 Memories, Childhood

Related words include: when I was a child, once upon a time, playmate, baby.

The corresponding topic copy can be like this:

"When I was a child, my favorite food was braised pork, and it's still the same now", "When I was a child, I fought for red flowers, and now I play with the Little Red Book", "When I was a child, I thought owning a convenience store was the happiest thing in the world, but now I don't feel anything when I go to a supermarket."

There is also "Everyone has two childhoods. When you were a child, your mother spent your childhood with you, and now you spend your childhood with your children." This one is quite resonant. The next ones are " I used to want to eat all over the world, but now I just want to eat good food" and "Some people drift apart as time goes by, but family will never."

The following three are made by others, and we think they are quite resonant: "The taste of childhood is all in this taste" and "Rejuvenate your skin", which is more suitable for cosmetics, and "Childhood is fun, adulthood has wine".

06 Public Welfare, Attention

Associated words include: companionship, health, and special children.

The corresponding topic copy can be like this:

"Pay attention to your children, don't lock them up", "The best school district house is the study room at home", "Don't let companionship only stop on Children's Day", "Mom/Dad is doing this for your own good! Don’t let your children move forward with the burden of love .

Of course, you can also pay attention to the current children’s rights issues in society, protect children, crack down on child trafficking, and pay attention to special children .

In experiential marketing activities, you can collect letters from children to their parents , which can be read aloud and displayed. This is more heartwarming and suitable for homes, real estate, etc.

You can also make H5 analysis and testing games, such as "Children's Mental Health Index" , to see whether the child's recent state is normal and whether he is happy. This will be more in line with the parents' psychology.

07 Movies, books

Related words include: classic lines, quotations.

For example:

Every adult,

We were all once children,

They just forgot.

—The Little Prince

Family is more important than dreams.

—Coco

Since childhood, I have been alone,

Taking care of the stars of all ages.

—Bai Helin, "Loneliness"

Every child is unique.

One day,

They will go out of their own way.

—Stars on Earth

We never had the chance to explore the outside world.

It's because of my dad's rule:

New things are bad, always be careful!

—The Croods

Some H5 mini games were played at the event, such as "Keeping a Childlike Innocent Heart, Which Film or TV Series Are You the Genius Boy in?" . You can upload a photo to see who you are in the movie. It is relatively simple, but you need to follow it in conjunction with recent hot topics.

08 Children's songs, nursery rhymes

Can do adaptation, competition.

You can adapt the nursery rhymes and children's songs that you often listened to when you were a child. For example:

"One, two, three, four, five, we went up the mountain to fight the tiger. We didn't kill the tiger, but we killed a little squirrel..." "The little white rabbit is so white, with two ears standing up, it loves to eat radishes and vegetables, and it jumps around so cutely." This one has been adapted on Douyin and is quite interesting.

There is also the story we often told when we were young: "The little mouse climbed up the lampstand to steal oil, but couldn't get down, so he cried and shouted for his grandma..." These are all familiar to everyone.

The activity can hold a "Listening to the Music and Singing Children's Songs Competition" to compete on the memory of children's songs. The winner will receive a small gift for Children's Day. You can also do a "flash mob children's song chorus" , which would be more suitable for shopping malls. As for the children's song adaptation competition , it depends on how everyone prepares. You can do some small and interesting activities like this, or you can combine them into multiple ones.

09 Pretend, speak sarcastically

Related words include: firmly believe, not a baby anymore.

The text can be:

"Pretend not to see my belly, as long as I believe I am still a child", "Pretend not to see the professional attire, as long as I believe I am still a child", and "The baby is crying, how should I comfort him? Who isn't a baby anymore?

There is also the article "When I was a child, I loved eating lollipops. When I grew up, holidays were candy in my tiredness. Who isn't a baby?" This one is quite resonant. There is also "I like to be called baby, and I like to be called baby even more" . We have used this example many times. It is a classic case. We also think the next one is pretty good: "It was my baby who cured my baby's illness."

In terms of experiential marketing activities, we can carry out the "Happy Baby Plan" to find the happiest and most cheerful babies. We can shoot short videos for collection, and the winners will receive parent-child gifts or participate in highly interactive activities such as discounts on the brand's offline activities throughout the year.

10 Epidemic, protection

Associated words are: distance, safety, isolation, and mask.

The text can be:

"Mom and Dad are the best toys for children", "Keep your childlike innocence, and be safe as well", and "Babies also need babies", "What cannot be covered is the baby, and what is covered is even more of a baby".

Experience marketing can be done by creating an online quiz game on how much you know about child protection . Friends can be invited to forward the game and make rankings in the circle of friends. Special small gifts and red envelopes can be prepared and collected at offline stores.

11 Youth, Reverse Growth

Associated words include: youth, vitality, and appearance.

The text can be:

"Facial masks can smooth out the vicissitudes of time" and "A child's heart can also grow on the face" are the two that resonate with me, as well as "You can see people in the distance, and you can also see yourself clearly" and "Some people have lost their youth, but some people still keep it in their hearts."

There is also the well-known Evian brand , Live Young . Their advertisement is quite classic, with a baby on the T-shirt. If you are interested, you can buy it and wear it, haha.

There are also "Soaking wolfberries in a thermos, you and I are not the same age, I only celebrate Children's Day", "Staying up all night, applying the most expensive facial mask, you and I are not the same age, I only celebrate Children's Day", and "I don't celebrate 520, I'm waiting to celebrate Children's Day".

12. Study and pay tribute

Related words include: anti-epidemic hero, celebrity, role model.

You can make "We were all there, it was just the right time" (celebrity childhood series, Liang Qichao, Zeng Guofan, Lin Huiyin, etc.). You can also do "Small body, but huge energy!" 》 (Good People and Good Deeds, Youth Role Model Series)

During the event , children can be invited to draw their own stories of fighting the epidemic and hold a small art exhibition in the commercial space. At the same time , videos and audio interviews with anti-epidemic workers can be combined for interactivity.

During the festival, commerce, real estate, tourist attractions, etc. can also provide anti-epidemic workers or their families with free small gifts, souvenirs, consumption coupons, gift certificates, etc. to increase their favorability.

13 Weak, natural

Associated words are: ecology, earth, animals.

The text can be:

"They are still children just like us" (love small animals), "The earth needs care to grow", "(Mom, Dad and children) none of them can be missing, and the same goes for the biosphere", "When I opened my eyes and saw you, you were the only one" (animals & baby).

There are also "Love yourself, and love it too", "Friends are about sharing, not selfish possession", "I will leave what I like to you" (nature protection), and "Desire is a bigger hole than a black hole" (animal protection).

Experience marketing activities can be held in museums, nature parks, science and technology museums. Children can act as tour guides and experience the content of one of the sections. Shopping malls can also host such activities and invite children to interact and communicate.

Take Lego as an example, I believe everyone is familiar with it. The expression of playing with Lego all the time and having fun has been deeply rooted in people’s hearts. When talking about toys, Lego cannot be ignored. LEGO's toy products are rich in variety, simple, durable and classic. They do not require frequent updates, and their reasonable prices can meet people's different needs, thus attracting many loyal users.

Now there is a product that is fun and interesting and does not limit your imagination. In its communications, LEGO has always integrated the concept of "play".

Exploring how to play and spreading its fun aspects is what LEGO has always been pursuing.

Lego launched the "This Is not A Brick" commercial at Christmas, which was created by Lego's internal team Lego Agency. It conveyed the spirit that Lego is not just building blocks, and also showed that Lego is a very suitable Christmas gift for children.

On the eve of Children's Day last year, LEGO also released a video to take advantage of the festival: "What's the Use of Playing?" The video uses the children’s performance while playing in the second half to respond to the mothers’ concerns in the first half, and conveys the attitude through the placement of LEGO products in the video: What is the point of playing? Just have fun and you’ll know.

LEGO also opened "What's the Use of Play" Children's Day themed pop-up stores in seven cities including Beijing, Shanghai and Shenzhen.

Not to mention Lego theme parks around the world, which are a paradise for children. To sum it up in one sentence, have fun.

Playing to the extreme is also a kind of success.

So don't make products in a shoddy way just because children are simple. In addition to being interesting and fun, we must also understand that children have powerful creativity and are not simply childish. When designing and making children's products, in addition to respect and love, don't forget to do more research, exploration and protect children's nature.

Of course, there are many brands of products that are not listed here one by one. This issue’s marketing topic about Children’s Day will be explained here.

Is everyone having a holiday on Children's Day? I only have half a day.

Author: Creative Call

Source: Creative Calls