Education Industry Advertising Creative Optimization Guide

▶ Case 1

② Picture appeal: The overall tone of the picture is dim and the picture appeal is slightly weak.

② The appeal of the picture: The teachers are in high spirits and have confident smiles on their faces, full of positive energy, bright colors, and very appealing.

▶ Case 2

② Appeal of the picture: There are no children or teachers, so the appeal of the characters is zero.

② The appeal of the picture: The teacher interacts closely with the children with smiles on her face. The overall tone is bright and the picture is very appealing.

NO.2 The picture should create appeal through characters and color tones.

▶ Image design tips

Scene ②: The real scene of the teacher giving a lecture

Scene 3: Students actively learning

2) People posing: Focus on mental state

1) Hot spot type: demand during the hot period + product features

Hot periods, such as the start of school and summer vacation; demand refers to parents’ expectations for their children’s learning, such as keeping up with the pace, improving grades, and falling in love with learning.

Product features refer to the advantages of the school and the courses, such as wide age coverage, highly favorable prices, and teaching by famous teachers.