Kuaishou live broadcast promotion introduction and delivery guide

I heard that you work very hard when you are live streaming, but the popularity of your live streaming room just doesn’t increase? Then you should understand the live broadcast promotion function~

Today, I will explain to you in detail what is Kuaishou ’s live broadcast promotion and how to launch it. Friends who are interested in this, come and have a look!

What is live streaming promotion?

You can use the live broadcast promotion function before or during the live broadcast. During the live broadcast, your live broadcast will be promoted to the local page and the follow-up page. At the same time, you can also help your favorite anchor to purchase and promote when the broadcast starts.

How to promote your live broadcast room?

Method 1

1. Open [Live] and click on the small flame below

2. Select "Expected increase in audience (number)" and "Promotion fee per audience (Kuaicoin)", and select [Go to payment] to complete the payment

Tips

Q：What is the “expected increase in audience (number)”?

A: The expected increase in viewers (number of people) is the number of viewers that Laotie needs to increase for the live broadcast room. This number is the maximum number of viewers that can be introduced in this promotion~

Q: What is the “Per Visitor Promotion Fee”?

A: "Promotion fee per viewer" refers to the fee paid by Laotie for each viewer who enters the live broadcast room through promotion. The higher your bid, the faster people will enter the live broadcast room. Laotie can appropriately increase the bid during the peak period of live broadcast, and the live broadcast will be more popular.

3. Select the cover and title, click [Start Live Broadcast] to start the promotion~

4. During the live broadcast, you can [Close the promotion] at any time, or modify the expected number of viewers and bids by [Modify promotion].

5. After the live broadcast, you can clearly see the promotion effect

Method 2

1. During the live broadcast, click [More] at the bottom of the live broadcast room.

2. Swipe to the second page of the pop-up window and select [Live Broadcast Promotion] Xiaohuo Miao 3. Select "Expected increase in audience (number)" and "Promotion fee per audience (Quick Coin)", and select [Go to Payment] to complete the payment

How to promote other people’s live streaming rooms?

1. Open someone else's live broadcast room and click the share button below

2. Click "Help him promote" to enter the live broadcast promotion homepage. Select "Expected increase in audience (number)" and "Promotion fee per audience (Quick Coin)", and select [Go to Payment] to complete the payment

Tips for live streaming promotion

Tip 1: Promote to fans

When to use: Before live broadcast

How to use: If you have a lot of fans, you can prepare a work in advance, tell everyone what time you will start the live broadcast and what content you will broadcast, and purchase "Promote to fans" for this work before the live broadcast, and your work will appear at the top of the fans' attention page! When the live broadcast starts, your fans can rush to your live broadcast room immediately, and your popularity will naturally increase.

Tip 2: Promote to more people

When to use: 1-2 hours before live broadcast

How to use: If you don’t have that many fans, use the “Promote to More People” function 1-2 hours before the live broadcast to purchase exposure on the discovery page for your work. If you live broadcast during the exposure time, your avatar will flash the live broadcast icon, and your fans can click on your avatar to enter your live broadcast room, which will increase the popularity of the live broadcast room and also increase your attention~

Tip 3: Live Broadcast Promotion

When to use: Before and during live broadcast

How to use: When broadcasting live, you can directly purchase live broadcast promotion to directly attract audiences for you, which is of great help to the popularity of the live broadcast room. If you bid higher, the speed of entry will be faster! When live streaming during peak hours, remember to raise your bid appropriately to achieve the desired effect.

Well, the above is what the editor brings to you today, I hope it can help you.

Related reading:

1. Kuaishou advertising promotion forms and Kuaishou video advertising advantages!

2. Kuaishou information flow advertising marketing method!

3. A brief discussion on the rules of Kuaishou live streaming sales

4. Kuaishou short video advertising creativity and problem analysis

5. How to use Kuaishou short video advertising platform + case introduction!