The secret to increasing followers through short video promotion!

How long has it been since you finished reading a book?

I asked this question to everyone in the office, and got a variety of answers.

The longest one is that I have lost the ability to read completely since I graduated from high school. The shortest one is a senior otaku who loves to read novels, but it has been nearly 2 years since he last spent any money on a novel. Why?

Because this is a fast-paced, fragmented era, it is difficult for people with busy lives to focus on watching long videos or articles. People hope to learn about world affairs or entertain themselves through short videos of a few minutes, which saves time and allows them to obtain information.

And this is why short videos have become popular so quickly.

No one can bear to read a text of more than 140 words, and they will just skip a video of more than 15 seconds. Even watching TV series and movies can be accelerated. Watching videos at double speed seems to have become a new fashion among young people.

Why can’t the content support your desire to continue reading?

Or let’s ask it another way: what kind of content can attract viewers to continue watching?

Today we bring you an example: 4 videos increased followers by 1.68 million! Is this the content you need?

The legend of "Ke Gu De A Ming "

Have you watched this video series recently?

In this video, we introduce several details that are "terrifying when you think about it":

1. I keep writing the same word, and suddenly I find that I don’t recognize it anymore.

2. When you are looking for your key, you can’t find it no matter how hard you try. But suddenly, it appears again, but it was clearly not there just now.

3. When you are talking to someone or in other scenes, you suddenly feel that you have seen this scene before;

Do you think that such simple scene-based videos have little technical content and few people like them?

Then you are totally wrong.

Let's take a look at his stats:

So far, a total of 8 videos have been released on the theme of "Human Body Vulnerabilities", with a total playback volume of over 100 million, garnering 18.48 million likes and 2.31 million followers.

The first episode of the series, which is the episode introduced above, has been viewed over 67 million times and received over 3 million likes.

The third episode of the drama even defeated the popular TV series "Nothing But Thirty" and topped the Douyin daily list.

The most common comment in the reviews of this series is “all hits”! Some people were so scared that they cursed and expressed their sympathy, "Fuck! This is too real! Are you spying on me with a camera?"

Why is it that among the same “resonance-related” videos, the unforgettable A Ming can attract so much attention?

Different from previous short videos, the narration introduces: Have you discovered..., Ke Gu A Ming chose a unique angle in the resonance videos: horror.

After watching all of A Ming’s videos, we can find that all of his video content is taken from life. Video titles such as “Human Body Holes” will involuntarily make us think of some difficult-to-explain mysteries in life. Driven by curiosity, the audience is eager to see: What is the bug in my body?

These are situations that everyone will encounter in life, but perhaps you have never paid attention to them before. However, with the addition of terrifying music and dark images, coupled with summaries such as "information loss", "memory loss" and "memory overlap", you will suddenly get goose bumps and then doubt yourself: Did someone really tamper with my memory?

It is precisely because of hitting the " point of fear " that the audience can't stop watching it like an addict.

The unique script and editing techniques also add a lot of points to A Ming's videos.

There was once a type of video that was very popular on TikTok. The basic plot was that a girl was fat and ugly, and was disliked by her boyfriend, bullied by her colleagues, and humiliated by her boss. Suddenly the camera turned and the girl successfully fought back, becoming thin and beautiful again, and trampled those who had hurt her under her feet.

The reason why this type of video became so popular is the same as A Ming's, which is due to the script and editing style. " Hitting the sweet spot " is their secret to success.

Ordinary people magnify infinitely the things they cannot get and the grievances they suffer in life. The exhilaration of returning from victory is magnified infinitely, and this huge sense of disappointment creates the audience's inner joy:

"Ordinary people have suffered so much injustice in their lives, can't I just enjoy watching videos?"

Here, let me tell you about Tik Tok’s “ Golden 6 Seconds Rule ”: first use conflicting or attractive content to attract the audience’s attention, and keep the users watching the video content.

This also requires the video camera to be fast and not a single frame can be wasted. The filter should fit the video content, and the audience can have a more intuitive experience through changes in filters and light and shadow. The content should be eye-catching and see what the audience wants to see from the perspective of human nature.

In summary, Ke Gu De A Ming or other popular short videos of scenes have the following characteristics:

1. A popular short video on Douyin should be close to life and spread out from real life, but it should not be completely in line with life.

2. Whether it is fear or pleasure, it is necessary to hit the audience's "spot", amplify the conflict and doubts, and create confrontation and drama rarely seen in life.

3. Combined with appropriate editing and BGM, the audience can experience the mood and state of the characters in the video in a short period of time and immerse themselves in the plot.

One batch of internet celebrities after another are constantly testing what the audience likes most. Once you figure out what your audience is expecting, you will be the next popular blogger.

Author: Erhei

Source: Houchang College

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