5 Social Media Marketing Strategies You Need in 2019

In overseas marketing , whether it is product marketing or customer service solutions, social media plays a key role. Especially Facebook, YouTube, Instagram, etc., which have global user coverage and huge user base. According to TechCrunch, in June 2018, Instagram had 1 billion monthly active users. Moreover, these users come from various countries around the world, and 80% of Instagram users are from outside the United States.

And in recent years, more and more consumers have begun shopping directly on social media platforms. As social shopping features improve, social media platforms are no longer just an advertising channel. People can now buy products on the social media platform of their choice quickly and easily. According to a Business Insider survey, 72% of Instagram users have purchased products they saw on Instagram.

It is crucial to do social media marketing well. Let’s learn from the editor today!

Users always come first!

Yes, if the trans-e-commerce community wants to win, there is only one way: users come first! Whether it is product development, customer operation or social platform operation!

Ins has become a stage for users to share their experience of using products, such as "Wow, this mask is super easy to use", "Super cute little dolls", "I must recommend this one, it's awesome". Therefore, users are our first spokespersons. Whether it is feedback pushed by invited users or tweets sent by users on their own initiative, we must make good use of them.

After all, even Bezos, his recently divorced brother-in-law, said, "The voices of all customers are important."

How to use? Collect user feedback, pictures or various comments, and compile them into a user usage collection. You can even launch best of theme selections from time to time, such as the cutest, the most touching, the most interesting, the most creative, the top ten of the month... Through such selections, the selected users will have a sense of participation, potential users will also be interested, and may even arouse their enthusiasm for participation.

Think of social platforms as window displays

The content you push on social platforms is equivalent to a window display. The purpose is to attract more consumers to your store, not just to buy the products your models are wearing. Social channels are mainly about providing an opportunity to showcase your own products and stores, so that the audience can be exposed to the wider range of products you sell and help each potential customer find the right product.

Why do we have to try so hard to leave an impression on consumers? Because this is a clever use of the Baader-Meinhof phenomenon! Once consumers discover a brand/product, “it will be everywhere.” This is no coincidence, but a psychological effect - the Baader-Meinhof phenomenon.

This is also the reason why consumers are bombarded with advertisements, constantly instilling product information into the minds of the public, or swiping and pushing on social media. Invisibly, companies use the Baader-Meinhof phenomenon to advertise their products again and again, thereby making their brands deeply rooted in people's hearts.

Three ways to make your Instagram shoppable

Instagram has increasingly become the place where people start their day, and interesting and creative content (high-retention content) can attract users' attention. Then, after attracting the user's attention, how do you turn that attention into purchases? You need all three.

Shopping Post

First, by using Instagram’s native shopping posts, which is the online shopping function, consumers can complete their shopping without leaving Instagram. After activating this feature, you can label the products in new and old posts to facilitate users' direct purchase.

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Second, create your own Instagram Stories. Instagram Stories, which are watched by 300 million people around the world every day, are arguably Instagram’s most valuable “asset”, allowing people to shop by tagging products or using the “swipe up” experience.

Add link to Instagram homepage

Don’t forget to use calls-to-action to drive your followers to your links, where they can browse your entire feed, discover new products, and engage with other content from your brand, like recipes and blog posts.

Effectively utilize micro-influencers

Influencer marketing is a “win-win” market strategy for companies, as they can both obtain content and increase sales. However, the continued popularity of influencer marketing also means a surge in corporate marketing budgets, and it is expected that by 2020, influencer marketing will grow into an industry with annual revenue of US$10 billion.

For cross-e-commerce users with limited budgets, it is not necessary to invest in well-known influencers. Micro-influencer influencers are more cost-effective. Cross-e-commerce can save costs while creating content on a large scale, achieving both customer acquisition and marketing goals.

Moreover, the forms of cooperation for micro-influencer influencers are diverse. By giving away products or providing more relaxed creative ideas, micro-influencer influencers can do what they do best independently: create authentic content that resonates with fans and convey a sense of happiness.

Want to expand your impact? Arm your micro-influencers with fancy marketing tools to get more people seeing their content and capture audience data, turning your micro-influencers into a highly valuable customer acquisition channel.

Maximizing the impact of influencer marketing

Generally speaking, the impact and effectiveness of influencer marketing are difficult to measure. And given the quickly forgotten nature of social marketing, the impact of influencer marketing can also be very short-lived. At this time, it is necessary to use joint promotion, mutual transfer, and interactive methods to extend the influence of the Internet celebrity.

In terms of effect measurement, incorporating influencer marketing into the funnel analysis of social business strategies can not only help you better measure the marketing effects brought by specific influencers, but also make it easier for brands/enterprises to follow the development trend of influencers’ influence and provide timely marketing assistance such as mutual promotion, mutual transfer, and interaction, thereby maximizing the influence of the influencer marketing that costs money.

Source: Trans-Electric