How to attract traffic and monetize through WeChat red envelope covers?

Do you know what WeChat red envelope cover is?

Did you know that WeChat red envelope covers can be customized?

Did you know that WeChat red envelope covers can be given away for free?

Did you know that you can make money by using WeChat red envelope covers?

I believe that some villagers may not understand the covers of WeChat red envelopes, because the more we are accustomed to something, the easier it is to be overlooked.

Today, the village chief will share with you a case of using WeChat red envelope cover to attract traffic and generate more than 100,000 in cash.

1. WeChat red envelope cover can be customized

In order to give everyone a complete understanding of WeChat red envelope covers, the village chief will once again introduce to everyone what WeChat red envelope covers are.

The WeChat red envelope cover refers to the background image of the red envelope successful receipt page when we send WeChat red envelopes to users.

In fact, every time we send a red envelope to a user, there is a default red envelope cover without any advertising information.

Later, in order to meet the marketing and promotion needs of some corporate and brand users, WeChat specially opened up the customization of WeChat red envelope covers.

To put it simply, you can add some simple company logos to the red envelope page.

For example, WeChat recently teamed up with the Dunhuang Research Institute, KFC, Call of Duty and other products to distribute some red envelope covers for free.

The village chief should be one of the first people to use customized covers for WeChat red envelopes, because the customization of red envelope covers began as early as the end of 2018.

But at that time, there was no charge for making WeChat red envelope covers, but there was a certain limit on the number of uses.

The most important point is that before November 2020, only corporate WeChat users can apply for customized WeChat red envelope covers.

It was not until December 9, 2020 that WeChat red envelope covers became open to individuals for application.

However, the threshold for individual open applications is relatively high, with two basic conditions:

a. You must have a video account activated

b. The video account must be authenticated (this is too difficult)

There are two other important pieces of information:

a. There is no template for the red envelope cover, which requires personal design, and the review and approval standards are very strict.

b. Customized red envelope covers require payment, 1 yuan per piece. If you purchase 10, 10 users can use them.

Pay attention, this is very important information! Because this is the source of future business!

2. The red envelope cover index exceeds 54 million

Many people will definitely have doubts, how can there be any business for such a simple thing?

So let’s first look at two sets of data, I hope it will be inspiring to you.

From New Year's Eve to the fifth day of the Lunar New Year in 2019, a total of 830 million people sent and received WeChat red envelopes, with a total of more than 50 billion times.

As of December 24, 2020, the WeChat index of red envelope covers exceeded 5 million. Among them, the WeChat Index exceeded 54 million on New Year’s Day 2021.

So, what do you think?

Let’s think about it again, why do users care so much about an ordinary WeChat red envelope cover?

In fact, the most important point is: the pursuit of individuality and the sense of superiority that others do not have.

When you send a red envelope to a user, it contains information about your company or individual, or some of your favorite works.

It will make you stand out, especially because it is contagious, because red envelopes are meant to be given out, and every time you give it out, it makes you stand out.

remember! There must be users willing to pay for personalization.

In fact, the logic behind the red envelope cover, or the business model, has long been verified.

Think about the early browser background images, QQ space skins, and skins of various games. They are all like this.

3. Red envelope cover traffic generated over 100,000 yuan

So we just looked at the amazing data of users searching for WeChat red envelope covers, which conveys an important message, that is, users have demand!

Therefore, where there is demand there is commercial value. The village chief will share with you several monetization models.

1. Official account interception and monetization

I need to tell you again, don’t ignore the huge traffic of WeChat search.

“Qixi Loneliness” was so popular before. If you go to WeChat and search for: red envelope cover, you can see that the ones at the top are all public accounts that specialize in keyword traffic interception.

I looked at the reading volume of several accounts, and they all exceeded 20,000.

There are two ways to monetize traffic: one is the value of the account’s fans, and the other is to directly sell red envelope covers.

2. Directly sell covers to generate cash

Just think about it, if you want a product now, where would you choose to go?

I think normally there are two channels: Taobao and Xianyu.

So you can also open Taobao and Xianyu, and you will see people selling red envelope covers.

There are two types of sales:

a. Sell templates directly

I just said that it costs 1 yuan to customize a red envelope cover, but ordinary people don’t have the conditions, so there is an opportunity to increase the price.

The normal selling price on the market currently ranges from 3 to 9.9 yuan, and some even charge more than 10 yuan.

If you want to sell templates, you should pay attention to two aspects:

First, there should be enough templates for users to choose from.

Second, the template should be highly versatile and incorporate some current hot topics. For example, the special covers of "Niuqi Chongtian" and "Niu Zhuan Qiankun" are particularly popular.

b. Provide customized services

Another type is to design red envelope covers specifically for individuals or companies. There is a red envelope cover group. One designer charges 999 yuan for a cover, and currently you need to queue up.

Some people also attract traffic by giving away some commonly used red envelope covers for free, and then make transactions for paid cover design.

There is currently a merchant on Taobao whose red envelope cover sales exceeded 19,000 orders that month.

The cheapest is 9.9 yuan and the highest is 30 yuan, with profits exceeding at least 100,000 yuan.

3. Free traffic

I have written in an article before that the price of adding a real WeChat friend is not cheap at all.

However, the price of a red envelope cover is only 1 yuan per piece, and millions of people search for red envelope covers on WeChat every day.

At present, all the free red envelope covers offered by some companies have been taken away, which shows that there is a great demand.

A villager in the Shili Village community currently attracts more than 300 visitors every day by giving away red envelope covers for free.

Let's think about it from another perspective. If you have more than 3,000 friends on a WeChat account, the subsequent monetization will definitely exceed 3,000 yuan, whether it is account transactions or subsequent product sales, community Taobao, course sales, etc.

By the way, let me tell you one more thing. Someone turned what the village chief said into a gold-digging course and sold it directly for 199 yuan. Currently, the number of people in the paid groups has exceeded 3 groups.

4. Cognition determines everything

So what kind of enlightenment can this seemingly simple business give us?

If we look back at the Christmas avatar made by the village chief in 2017, as well as the old photo restoration, dubbing, and Qixi Festival widowhood work done by others, I think there should be the following points.

1. Information gap always exists

The village chief once told everyone in the article "Making money by relying on information asymmetry will always exist" that most of the businesses in this world can be done because of the existence of information asymmetry.

It may be restricted by transportation, ways of obtaining information, living circles, etc., but as long as there is an information gap, there is money to be made.

So we should not assume that what you think is what he thinks, and we should not assume that what you know is also known by him.

2. Cognition determines everything

I think the biggest gap between people lies in the difference in cognition.

For most of us, the information we see is just information, and the data we see is just data.

But behind the information data is actually demand.

Therefore, we need to learn, think and practice more, and strive to improve our cognition.

As we just mentioned, some people think that the article written by the village chief is just a notice, but some people think that this commercial information can be charged and monetized.

3. Execution is the ability to realize cash

Although we see many money-making cases every day, less than one percent of people actually execute them.

There is another wave of popularity for red envelope covers around the Spring Festival. Even if you promote it within your own WeChat or small circle, you can still get some business.

But in the end it all depends on execution. Whoever does it will know how difficult it is and will have an extra opportunity to make money.

So let me remind you again here, can the WeChat emoticon packages that we often use be customized for some users?

Okay, that’s all for today.

Author: Shili Village

Source: Shili Village (shilipxl)