Atushi SEO training: How to prevent a sudden drop in website keyword rankings

It is not uncommon for site owners or SEO optimizers to encounter a sudden drop in the keyword rankings of their website. The hard-working ranking returned to the top 100 overnight. What should we do? How can I prevent this from happening? Next, we will introduce you in detail. We will do a detailed analysis and take preventive measures: the keyword ranking on the website suddenly drops, and the website cannot be constantly changed, so we will face the problem of modification.

Atushi SEO training: How to prevent a sudden drop in website keyword rankings

When the website changes, the search engine will monitor the website to a certain extent, and even affect the ranking of keyword weights on the website, which is a normal network. There is nothing wrong with redesigning the website, but remember not to revise it casually or frequently. Many companies do not consider how to start the revision. If the revision is not done well, the search engine will reverse the power of the website and the keyword ranking will decline from time to time. The website's keyword ranking suddenly dropped.

Whether keywords are stacked or not is one of the keys to optimizing website layout. Improving relevance can upgrade keyword rankings. Therefore, many websites are adopting the method of keyword stacking. This method may be useful in a short period of time, but in the long run, search engines will punish intentional keyword stacking and user experience in the current new search engine algorithms. This is a deceptive behavior of SEO, that is, we often say over-optimization. Therefore, it will cause the website's keyword ranking to decline.

When it comes to website quality, we should pay attention to a proverb: content is king. Only with good content can a website run for a long time. Content update is also one of the ways to improve website keyword rankings. For convenience, many friends use spam articles or even collect articles from other websites. This method should not be adopted. Because high-quality websites with original content can be direct. Influence on keyword rankings, here is one more point for you, that is, while updating high-quality original articles, the website must also pay attention to the regularity of article updates and must ensure that they are updated regularly and quantitatively. The website's keyword ranking suddenly dropped.

Doing a good job of website security is the key to ensuring website security. First of all, it is very important to ensure the security of your website. Websites cannot be frequently hacked and code tampered with. Therefore, we should deploy website security to avoid being attacked by hackers, which will lead to black links hanging on the website. As a result, the website will generate a lot of garbage outside the chain. The search engine reduced its processing power, which ultimately resulted in a drop in the site's keyword ranking. Fifth, the relevance and diversity of external links. The construction of external links of a website must be diversified and not too single. So what is the diversification of external link construction?

The so-called diversification of external link construction means that we cannot publish external links on the same third-party platform, but can publish them on some third-party external link platforms related to the industry we are in, which is a good thing. In other words, it can promote the ranking of website keywords, thereby effectively preventing the occurrence of a decline in website keyword rankings.