June 1st Children's Day marketing plan!

The 2021 Children's Day is coming soon. As the most childlike and lively festival of the year, it is of course an important marketing node that educational institutions and educational enterprises cannot miss.

As long as the educational and training institutions design their marketing activities well, they will be able to achieve a win-win situation in terms of traffic and sales!

Below, the editor will share with you the newly launched online marketing plan exclusively for Children’s Day in the Maker Artisan Knowledge Store, which will help educational institutions and educational enterprises to attract new users to the platform, increase sales of courses and products, and increase brand awareness and influence!

1. Activity Theme

"June 1st Festival, 61% off, great fun" "June 1st welfare giveaway" "Childlike hearts create the future, happy Children's Day"

2. Activity time

Activity period 3 days: May 31st - June 2nd, 2021

3. Activity Background

Children's Day, also known as "International Children's Day", is celebrated on June 1 every year. It is a very favorable opportunity for educational institutions and educational enterprises to use June 1st and Children's Day to carry out brand marketing, which can stimulate user consumption and leverage the opportunity to attract fans to the platform, thereby increasing both traffic and sales.

4. Activity Keywords

Splash screen advertising, live streaming, multi-platform broadcasting, event voting, membership purchase and gift, limited-time promotion, group buying, bargaining

5. Activity Content

Through pre-event publicity and warm-up, voting and limited-time promotions during the event, we created a strong atmosphere for Children's Day.

Especially for children's training institutions, such as children's art, children's dance and other institutions, Children's Day is a very suitable time to carry out marketing activities.

01 Promotional warm-up

If you want your event to be effective, pre-event publicity and warm-up are very important, as it determines whether the event can be spread on a large scale.

Only by exposing the event content to the greatest extent possible and reaching more people can we achieve the expected sales and traffic.

1. Design event posters to promote forwarding and gain popularity through social media

Tools: [Splash screen ads] [Recommendations and gifts]

One week before the event, we designed posters that matched the festive atmosphere, displayed them on the platform’s splash screen, pushed them through the official account, and combined them with sharing and forwarding rewards to stimulate users to share to their social circles.

1) [Splash screen ads]

[Splash screen ads] are a link that pops up after users enter the platform. It can be said to be an excellent advertising position.

The Maker Artisan's [Splash Screen Ads] function supports presentation in the form of coupons, pictures, etc. It can catch the user's attention as soon as they enter the knowledge store, create a festive atmosphere, and induce consumption desire.

2) [Recommendations are rewarded]

【Recommendation Gift】is a marketing method in which both new and old users can receive rewards after old users recommend new users to follow, purchase, bind, etc.

The principle of the promotion activity is "old customers bring new customers, and customers get rewards by sharing and forwarding", which can be achieved through the [Recommendation Gift] function.

Set up sharing tasks through the Maker Artisan [Recommendations and Rewards] tool, select "Recommend user visits" in "Activity Type", and after students share the activity page, they will receive corresponding rewards when the number of recommendations reaches the corresponding level. Encourage students to actively share, increase activity exposure, and efficiently help the platform attract traffic.

2. Live broadcast + rebroadcast (charity live broadcast)

Live streaming is a popular traffic-generating tool currently favored by many businesses. There is no limit on the number of participants in the Maker Artisan live broadcast open class. Through live broadcast, users can share knowledge and valuable information. Combined with live broadcast sales and live broadcast lucky draws, it promotes interaction between the platform and users and achieves growth in traffic and sales.

Educational institutions and educational enterprises can attract traffic to the greatest extent through live streaming, laying a solid foundation for subsequent user sedimentation, conversion, and fission.

Critical step!

Maker Artisan Live supports broadcasting to platforms such as Video Account, Kuaishou, Huya, Bilibili, Yizhibo, Douyu, and Xigua Video. Merchants can add up to 10 streaming addresses.

In other words, teachers who broadcast live can rebroadcast the live broadcast to other platforms, covering all platforms with one click, easily achieving the widest exposure on the holiday day, reducing live broadcast costs, and obtaining multi-channel traffic.

For festivals like [June 1st·Children's Day], many businesses will choose to do charity live broadcasts, attracting interested users to watch the live broadcasts through free charity live broadcasts, guiding users to follow the official account, add customer service corporate WeChat, join the community, etc. During the live broadcast, use charity live broadcasts to attract traffic and screen interested users for later conversion and fission.

02 Activity Promotion

Tool: [Activity Voting]

【Voting】 is an interactive marketing tool that combines interactivity and communication. Through event voting, users can not only participate but also share and spread the information in order to get more votes.

For example

Teachers from children's art training institutions launched the "Happy Children's Day·I am a Little Painter" selection activity through the Maker Artisan [Activity Voting] function, and compiled outstanding paintings from the same age group to participate in the voting activity.

The first place voter will receive a 48-color marker pen reward, the second place voter will receive a picture album, and the third place voter will receive a platform coupon. In order to get rewards, users will canvass for votes for themselves and share and forward the event.

Voting can stimulate users' competitiveness and desire for rewards, and through users' active forwarding and canvassing for votes, the platform can gain more traffic and exposure.

03Limited time promotion

Tools: [Group Buying] [Bargaining] [Limited Time Discount]

In addition to efficient traffic generation, the key to the Children's Day activities is also to improve conversion. Teachers can use keywords such as "discount", "offer", "limited time" to create an atmosphere and stimulate user consumption.

1. Group buying/bargaining

Both group buying and bargaining can help old customers attract new ones.

1) The platform launched a 5-person group buying activity called "Group buying on June 1st, unity is strength". The course originally priced at 99 yuan, as long as users form a group on June 1st, they can get the course for 6.1 yuan.

2) "On Children's Day, you decide the price!" A limited-time bargaining event, if successful, you can bargain the original price of 199 yuan for knowledge products to 61 yuan. Merchants only need to set the amount of each bargaining in the background and control the reasonable number of people bargaining. Since bargaining is not difficult, users will be willing to actively participate and invite friends to help, thereby increasing the exposure of the event.

2. Limited-time discounts

Limited-time discounts stimulate users to make the decision to pay quickly by giving them the most direct benefit. The merchant launched a super discount event of "31% off on all courses in the event area" to stimulate users who usually want to buy courses but are still hesitating to place orders quickly.

Children's Day is a festival for children across the country, and it is also an important marketing node for many youth training institutions and companies, especially for children's art training institutions such as art, dance, calligraphy, etc. It is an important opportunity to take advantage of the opportunity to carry out marketing activities.

Educational and training companies may wish to combine the marketing tools of Maker Artisans to leverage the opportunity to expand brand exposure, attract new traffic, increase platform sales, seize the online market in one fell swoop, and usher in a surge in traffic and sales on this joyful and childlike day of Children's Day!