What do you need to do to do bidding hosting?

If there is a very professional bidding promotion team within the enterprise, when they are responsible for bidding hosting, one thing is very important, that is, they need to clearly define the goal, to what extent they need to achieve it, and then the account needs to be safely handed over. SEM managed keywords are an important part of the account, and the quality of keywords is directly related to the display and click status of advertisements. Therefore, the quality of keyword management or the quality of keyword quality adjustment and optimization is directly related to the effectiveness of advertising. But what do the people who are specifically responsible for bidding and hosting need to do?

What do you need to do to do bidding hosting?

1. The account structure needs to be optimized. For the bidding hosting that has just been taken over, it is necessary to check whether there is room for optimization based on the promotion plan and promotion unit. Starting from the purpose of promotion: different plans will be established to achieve different goals. Group some keywords with similar meanings or structures into the same category, and then write the creativity and other steps (procedure).

2: You need to choose the most suitable landing page and display URL. SEM agency operation strengthens the correlation between keywords and advertisements; analyzes user behavior; and understands user psychology, which is the main way to optimize advertising creativity and advertising pages. The advertising data monitoring tools available on the market can solve this problem very well. The selected landing page should be different according to the creativity and keywords. To ensure the promotion effect, netizens should be directly brought to the information webpage provided in the promotion results. For the displayed URL, it is best to directly use a very complete domain name, which not only strengthens netizens' trust, but also makes it easier for netizens to remember and deepen their impression. At this point, you can adjust the way the URL is displayed.

3. Pick some very specific keywords that are of commercial value. The management of keywords by SEM hosting is the process of optimizing keyword quality. Including modification, addition, deletion, etc. of keywords. For accounts with massive amounts of keywords, there are tools for batch management of keywords, which greatly improves the efficiency of keyword management. Many netizens have different search needs when using the same search term. For example, the Baidu bidding that everyone is familiar with. For the netizens here, they may want to learn about bidding knowledge when they are looking for a professional (Specialty) Baidu bidding training (function: knowledge transfer, skill transfer, standard transfer) organization.

4: Adjust the bid, that is, the highest click price each time. Based on the effect of keywords and the budget, you can make certain adjustments to the promotion units, keyword bids, etc. You may even need to modify the promotion settings, such as the promotion budget. You also need to combine the regional reports to evaluate the return on investment in various promotion regions in order to make corresponding adjustments. For example, you can increase the budget for some places with good promotion effects and focus on the investment in order to obtain good results.

As a professional bidding specialist, when conducting bidding entrustment, the above things must be done as a specialist. The reason for doing this is that it will have a good effect on companies during bidding and help them manage better.