How do public accounts make money? Monthly income of 5000+, simple and crude way to make money

From the transformation to the new media matrix half a year ago to now, we have created dozens of public accounts mainly in the financial field, and most of the readership ranges from hundreds to thousands.

The project I’m going to share with you today is about how to make money with a public account. Your income on other platforms is unstable, but when you set up a public account, you can earn a very stable income every month.

Even if you do nothing and just mindlessly copy and paste every day, a public account in a vertical field with tens of thousands of followers can take some advertisements every month, with one advertisement earning thousands of yuan. If you take five advertisements a month, it can at least bring you an income of 5,000+.

This is just the income from a single number. If it is operated in a matrix manner, you can have a stable income of tens of thousands of yuan every month by doing it in your spare time.

The most difficult thing about running a public account now is to increase the number of followers.

As long as you have fans, it will be very easy to make money every month in the future.

It’s just like after you build a house, you collect rent every month, and when you want to sell the house one day, you can directly cash in a large sum of money.

During this period of time, when I was working on the public account matrix, several accounts gained followers very quickly. I now have multiple accounts, which bring me a lot of income every day:

This set of traffic-generating strategies, in just over a week, one of the small accounts gained thousands of followers

Making good use of this set of methods to increase followers and realize monetization on public accounts, combined with the back-end profit realization of sharing, is extremely effective. The speed of increasing followers is very fast, and in the later stages, you can make money without doing anything.

The order number can bring in at least 5,000+ in revenue per month, and through matrix operations, the revenue can be doubled.

By setting up a public account, you can make money every month just like collecting rent. Not only does it provide a steady stream of income, but it can also be sold as an asset for cash in the future.

Without further ado, let’s get straight to the point:

I know that many people are now pessimistic about public accounts, but in fact, there are more and more new people who are making money quietly through public accounts.

Compared with other platforms, official accounts are still the best choice for novices to make money.

Especially this year, a series of reforms have been made to official accounts, incorporating monetization methods such as paid reading and traffic-driven advertising to assist authors on the official account platform in monetizing.

Especially in the advertising sector, it is very difficult for businesses in all walks of life to make money now, and the biggest problem is the traffic problem. The competition is becoming increasingly fierce, resulting in increasingly expensive traffic.

When you can create a public account with a certain number of fans, even if you do nothing else every month, you can still monetize it by taking some advertisements.

Take a public account in a vertical field with over 10,000 followers as an example. After posting articles daily, they are forwarded to the circle of friends, and the number of readings can easily exceed 1,000.

When you have a public account with a readership of one or two thousand, a large number of advertisers and media will come to you every day.

The cost of an advertisement is almost the same as the number of views, that is, one dollar per view.

If your fans are very loyal, then at 2 yuan per read, there will be many advertisers rushing to place ads.

And if your account is related to the financial field, such as stocks, then there will be many people placing ads even if you increase it tenfold, because the advertiser's investment-return ratio is too high and this field is too profitable.

So what is the most difficult thing about creating a public account with over a thousand readers and over ten thousand followers? It’s an increase in followers.

Next, I will teach you step by step how to create a public account with over 10,000 followers within three months.

What we need to do here is divided into two steps. The first step is how to complete the initial number of fans, such as 1,000 fans.

The second step is how to achieve a rapid breakthrough from 1,000 to 10,000 fans through leveraging marketing.

First of all, how to break through the initial number of fans of the official account?

1. Content Marketing

If you have special writing skills or video-making skills , you can attract fans on major self-media platforms and short video platforms by writing or recording videos.

Currently, Zhihu is the most efficient platform for attracting fans through text content, followed by Toutiao . Then we can go to Zhihu specifically to answer questions in vertical fields, and then synchronize the articles to Toutiao.

For example: If you are running an entrepreneurial public account, then you can search for keywords such as "entrepreneurship, making money" on Zhihu, and then follow all the questions with more than 1,000 followers.

Then answer the question. If you have relevant experience in this area, share your story without reservation.

What if you don’t have one and don’t know how to answer? Then copy this question and search it on Baidu, and you will get a lot of similar articles with answers.

Then you just need to take these articles, adapt and hybridize them, and they will become your own.

Then post it on Zhihu as an answer and synchronize it to Toutiao. In the early stage, don’t leave any contact information. Answer a question every day. After half a month, when your level is generally above v4, you can leave your contact information on the Zhihu homepage.

In order to increase the fan conversion rate, we need to set up bait, such as xx course, which can be obtained for free after following .

Similarly, under your answer, just simply leave your public account number so that interested friends can follow it.

Don’t send gifts here, so as to avoid being noticed by Zhihu and being misled by malicious intent. For video, the simpler one is for you to appear in person and speak out the copy you have written in advance in front of the camera in the form of oral broadcast.

Through content marketing, the number of fans will increase slowly in the early stage but quickly in the later stage. In addition, the answer articles will always be on Zhihu, which will bring you a steady stream of fans.

I haven’t updated Zhihu for half a month, but I still have more than a hundred fans following my official account every day.

Even the answers posted more than a year ago still receive a steady stream of likes.

2. WeChat group marketing

This method is simpler and more brutal , because some people are just lazy and find writing articles and shooting videos very tiring, so accumulating your first wave of fans through WeChat groups is also a way to quickly increase your fans.

I had a friend who worked in finance. He would join various finance-related WeChat groups every day, and then send the useful information shared on the official accounts to the WeChat groups every day.

Combined with the method I will share later, the official account has accumulated 50,000 financial followers in one year.

When he was still thinking about how to cash in, someone found him and directly gave him 400,000 to buy out his official account.

To be honest, this brother has never seen money, and the 400,000 yuan is really a loss.

If he were to run the public account himself, and if the number of readers was around 3,000, he could collect tens of thousands of yuan in advertising fees from daily advertisements.

If you take 5 jobs a month, you will earn 50,000 yuan a month, which will be 400,000 yuan in eight months.

Moreover, this public account has always been his asset. If he doesn't want to run it anymore, he can at least sell it for more than 400,000 yuan.

Regarding how to join a WeChat group, my suggestion is that you should first think about who has your customers.

If it is in the hands of those peers, then we will add all the peers. For the sake of convenience, some colleagues will set up free WeChat groups, or low-cost paid WeChat groups, such as 99 yuan to join the group. So seize the opportunity and join in quickly.

The second is to find non-industry friends who have your clients, such as agents . When I was building a fan base for physical bosses, I used a very practical method that I was reluctant to share, but here I will share it to help you all increase your fans quickly.

At that time, I deliberately posted multiple messages on 58.com saying that I wanted to open a milk tea shop, fruit shop, snack bar, etc., and asked if there were any shops for transfer.

That night, four or five shop transfer agents added me on WeChat based on my phone number, and then three of them added me to their shop transfer group.

Using this method, in less than three days, I entered more than a dozen WeChat groups for store transfers in Wuhan.

At that time, the number of followers of the official account was less than 100 , but every time I wrote a practical article on how physical stores should be marketed and how to transform, I would post it on the official account and then immediately forward it to these WeChat groups.

Each time, there are four to five hundred readers, and an average of more than 50 people follow it.

And I will add WeChat one by one for those who are more active in the group, and then post in the circle of friends: If you want to receive one hundred physical store marketing cases, then scan the QR code of the public account below, and then reply with the keyword "xx" to get it.

Basically, bosses who are added passively or actively will eventually be attracted to the official account.

Similarly, if you are a real estate self-media person, then on the one hand, add more real estate agents, and on the other hand, add more real estate self-media peers on WeChat.

As for the intermediary, you can directly ask him to help create a group, or send a small red envelope and ask him to help promote your official account in the circle of friends.

For colleagues in the same field, you can directly ask if there is a WeChat group for exchanging real estate information. After joining, you can first get acquainted with the people in the group, and then add people and post advertisements for public account articles.

3. WeChat group mutual promotion

This is a method I tested recently. It’s so cool that I don’t really want to share it.

Because this method is slightly unethical, but it does not affect the interests of others.

If you can understand what is here, just read it. If you can’t, just forget it and I won’t explain any more. Friends who understand this can achieve explosive results if they use this trick well.

That is mutual promotion in WeChat groups. What we generally call mutual promotion means that you have a certain number of fans and I also have a certain number of fans.

There is a certain degree of overlap between our fans, so you help me promote and I help you promote, and it’s a win-win situation for both of us. So for newcomers, if you have zero fans, how could others be willing to promote you?

Here we need to simply package ourselves. First, you should follow the public accounts of your peers.

It is very simple to find and follow the public accounts of your peers. Take the Zhihu platform as an example: we search for industry keywords, and then questions with a lot of attention will come out. For any answer with a lot of likes, we will check to see if there is a public account at the bottom.

If so, pay attention to them immediately, because your peers go to Zhihu to share in order to make money .

Then most of them will leave their contact information. So after you follow him, you can start by commenting on his public account every day. This has many benefits and is a two-birds-with-one-stone strategy.

First, the owner of the account will see you every day and become more and more familiar with you. Secondly, his fans of the official account will see your messages every day , so they will also be familiar with you. This comment area is the best place for brand keyword exposure.

Because everyone will see your name, and your public account is xxx, then your WeChat name should be changed to: xx|xxx .

After the owners of these public accounts are familiar with you, you should first go to those owners who do not have many fans and chat with them privately to see if they are interested in promoting each other on WeChat Moments.

Maybe you don’t have many people on WeChat, but you must have quite a few WeChat groups. So when you promote to each other, start with a small number.

He helps you post to your Moments, and you help him post to your WeChat group. As long as he saw that there were indeed dozens of people joining, he would not say anything even if he knew about it.

Because you did increase his followers, you didn't create zombie fans to defraud him.

I currently have more than a dozen public accounts, and through the above methods, the number of followers increases very quickly.

Some people increased their followers through content, with the number exceeding one thousand in the first month. Some people increased their followers through WeChat groups, with the number of readers reaching hundreds every day in the first month.

Especially the third method of increasing followers, not only does the personal WeChat account increase followers quickly, but the speed of guiding fans to follow the public account is also very fast.

The above three methods are mainly introduced to solve the problem of initial number of fans of the official account.

After we have hundreds or thousands of fans, if we want to increase the number of fans quickly, we have to learn how to fission. The simplest and most direct way to increase followers through fission is not to organize fission activities such as posting on WeChat Moments and giving out gifts. It is difficult for an individual to achieve this effect because it is a systematic operation project.

The fastest way to increase your followers is to directly find big guys in the same industry to promote each other.

This is why in the early stages, it is recommended that you pay more attention to your peers, then add them on WeChat. After you get to know each other well, the purpose is to promote each other frequently in the later stages.

How powerful is this method of mutual promotion? My public account has gained more than a thousand followers every time I promote it to other colleagues.

Using this method, I quickly set up another small public account. In the first half of November last year, the number of followers increased from 3,000 to nearly 6,000.

That is, find colleagues with similar reading volumes, and promote each other frequently, promote each other through public accounts and in the circle of friends, then direct the fans of the public accounts to the personal accounts, and the fans of the personal accounts to the public accounts, forming a positive cycle.

Why import a personal account?

First of all, for public accounts, every time you finish writing an article and forward it to your circle of friends, your personal account will also bring you a lot of readings.

I now have seven or eight WeChat accounts on my phone. Even if a public account has no followers, if I just forward an article from this public account, it can get seven or eight hundred or even thousands of views.

There are two core points in mutual promotion: the first is to chat more with peers or friends in other industries with similar fan attributes. All cooperation is based on trust.

It would be best if there is a relevant peer group. After joining, you can send out red envelopes, chat and gossip in it, and share some useful information.

This way, people in the group can quickly get familiar with you. Then you can add a few friends you interact with frequently on WeChat. After becoming friends, you can chat casually and promote your business to each other.

After a few days, I told him that we were promoting each other recently and asked him if he was interested. Most colleagues are interested, unless the number of your fans is too different, then you can tell them to promote each other based on the same number of fans or reading volume.

For example: You have 3,000 followers on WeChat, and he has 10,000 followers, so he can use his 3,000 followers’ WeChat to promote you. For public accounts, if your headline has 500 views, and his headline has 1000 views, he can use the second headline with 500 views to promote you.

Or he pushes you once, and you push him multiple times, in proportion to the actual effects.

The second point of mutual promotion is copywriting. Copywriting directly determines your conversion rate. The simplest way here is to refer to your peers and then hybridize and modify them into your own.

If you are really not sure, you can refer to the tweets I send to others on a daily basis on public accounts and in Moments.

Public accounts are usually promoted jointly by each other , that is, several people get together to promote each other. It is normal to gain four to five hundred followers each time they promote each other.

Moreover, as your official account has more and more fans, you will find more fans of public accounts that you can promote to other accounts, which will help you bring in more fans.

If you promote each other once or twice a week, and four or five times a month, you can gain two to three thousand followers every month.

If things go well, you can create a public account in a vertical field with over 10,000 followers in three to six months.

This official account is your asset, just like your house. We can use it to collect rent every month.

If you take a soft-text advertisement on a daily basis and the number of readings is over a thousand, you can earn over a thousand yuan. If you take four or five advertisements every month, you can earn over 5,000 yuan a month through advertising. If you operate in a matrix manner, your income will increase even faster.

Moreover, this account is very valuable. One day when you don’t want to operate it anymore, you can just sell it and make a lot of money.

Maybe you think that operating a public account is a very tiring task, but let me tell you that it can be very simple.

If you don’t want to write your own, then just repost other people’s work every day.

Go to your colleagues and apply for reprinting. As long as you indicate the source when reprinting, there will be no problem.

All you need to do is copy and paste every day. When the advertising media comes, you don’t need to create original soft articles yourself. They have prepared soft articles. All you need to do is copy, paste and collect money.

Finally, go for it with all your might, because only hard work will bring you endless rewards.