No idea for home improvement marketing? These two marketing methods will help you win by surprise

In the marketing process, what makes home improvement people explore tirelessly? It should be traffic generation, after all, it is directly linked to performance.

As we all know, the marketing methods of traditional home improvement companies are to distribute flyers, conduct carpet-style sales of new properties, make daily phone calls to invite guests, and other fixed modes.

However, these methods have become increasingly difficult to accurately attract traffic, and breakthroughs and innovations must be made in marketing planning. Below, I share with you two surprising and unique marketing methods, which may provide some food for thought for those of you who are on the verge of a marketing "short circuit."

Conference Marketing

Conference marketing is to hold theme activities or conference forums in hotels, professional salons and other places, invite customers to have in-depth communication and achieve the purpose of signing contracts. The secret to successful conference marketing lies in creating an atmosphere. If the atmosphere is well created, many customers will sign contracts.

So how to liven up the atmosphere and what kind of meeting theme will better promote signing of contracts?

For example, a large decoration class is opened to provide scientific knowledge to those who don’t know much about decoration, including how to avoid various pitfalls, how to decorate with a higher cost-effectiveness, etc. After popularizing the decoration knowledge, the decoration company will launch large-scale preferential activities to increase the chances of direct signing of contracts, and subsequently establish communities such as WeChat groups to carry out community marketing and traffic diversion.

In addition to choosing a good theme, the key to a successful sales meeting is to use the venue environment to create an atmosphere and mobilize the enthusiasm of customers. Some details also need to be done well:

The venue should have signs and welcomers to guide customers on how to go after they come in, and tea and snacks should be provided throughout the event. The stage should be filled with gifts and golden eggs, and a lucky draw should be held. Customers can participate regardless of whether they sign the contract or not. The floor plan and design plan of the target property should be prepared, as well as some auxiliary materials should be simply displayed to convert customers at the venue. You can also prepare photo cards for signing contracts, so that customers who have made a contract can post them on WeChat Moments on the spot to attract other owners...

The advantage of conference marketing is that it brings together potential customers and provides systematic decoration education. Under the dual effects of expert identity packaging and serious and formal venue environment, people can easily believe in the authority of the decoration company. Decoration companies can also get real-time feedback from customers, respond on the spot based on their reactions, and actively push for orders; as long as a portion of customers sign the contract first, it will cause a follow-up effect, driving other customers to sign the contract.

Site Marketing

Construction site marketing is to invite potential customers and prospective customers to watch the decoration process on the construction site.

As the saying goes, seeing is believing. When customers arrive at the actual construction site, the decoration company's brand advantages, service features, product advantages and other competitive strengths can be said to be "self-evident". The deep impression left by construction site marketing on customers is conducive to improving the subsequent signing rate, activating "word-of-mouth fission", and allowing the "construction site" to regenerate "construction site".

The threshold for construction site marketing is not high, and it can be done as long as there is a project. However, construction site marketing requires controlling the design, environment, quality, technology of the construction site, as well as the skills and qualities of the personnel, which is a considerable challenge for decoration companies.

Here are some tips for your reference:

1. Post the "Renderings" and "Material Instructions" of the construction site in a conspicuous place so that visitors can witness the final effect of the construction site after decoration.

2. Develop a "Construction Standard Manual" to urge on-site construction workers to perform construction according to the manual standards to avoid violations; at the same time, provide workers with speech training, including contacting customers, simple material and process introductions, etc., to demonstrate excellent service quality.

3. The company produces work permits for all construction workers and hangs them on the inside of the anti-theft door protective cover to strengthen the construction workers' sense of responsibility and dispel customers' speculation and doubts about the company's construction delivery capabilities and employee quality.

4. Each construction site arranges a designer or salesperson to specifically receive visiting customers, explain home decoration-related knowledge, and demonstrate professionalism; and distribute company promotional materials, discount cards, small gifts, etc., and seize the opportunity to actively persuade customers to sign contracts.

5. Focus on improving the on-site environment, including finished product protection, material stacking, sanitation and cleaning, etc.

Author: Diandao Business Management

Source: Diandao Business Management