I couldn't stop laughing. Snickers is simply the king of advertising spoofs!

Snickers' advertisements always create a wave of popularity every year. This year, he and TFBOYS teamed up to catch monsters.

Of course, he didn't go for the cute guy route from the beginning. Let's take a look back at Snickers, who transformed into a cute guy when he had a disagreement.

1. Sweeping away hunger, one demand with multiple expressions

Snickers is well-known to everyone thanks to its slogan "Sweep away hunger and be yourself". This appeal is used in both foreign and domestic advertisements.

You're not you

When you're hungry

When you are hungry, you are no longer yourself

The real "I'm so hungry that I can even be cruel to myself", turning into a fat superman, it makes people feel a little painful for no reason...

Another series of print ads where when you're hungry you turn into an angry gorilla, a chattering old lady, or simply no longer yourself.

Of course, this series is the most familiar.

Snickers Advertisement - Lin Daiyu

Jiang Mengjie's "Lin Daiyu" is in tears, which is in stark contrast to the athletes on the football field, but instead has a strong comedic effect.

Especially when he said "Why don't you come", the slap he gave on his teammate's forehead was really solid. This might be Lin Daiyu who likes to arm wrestle at home when she has nothing to do.

Snickers Advertisement - Tang Monk

This is an old trick, but it's rare that it's filmed in a way that makes people feel it's reasonable. I have to say that Snickers is very good in story presentation and rhythm control. Also, the guy handing me the Snickers is so handsome with his thick eyebrows and big eyes! [Cover face]

Snickers Advertisement - Mr. Bean

The graphics of this advertisement are very well made. Before the characters appear, it feels like a martial arts movie. Once the characters appear, it feels like watching "Ode to Swordsman". Well... it's pretty good... But Mr. Bean's performance is really great.

Snickers Advertisement - Hua Fei

It's also an old joke, but Concubine Hua's "bitches are just pretentious" feels like a forced act just to say this, and while the effect is still okay, it's a bit more stiff than the Tang Monk episode. But the drama "The Legend of Zhen Huan" is still hot, and Concubine Hua's popularity is high, so there's no need to worry about it too much.

2. Follow the hot spots and topical ads

During the Rio Olympics, Snickers China's official Weibo account released a brainwashing song, claiming to have established a Hungry People Research Institute and invited the hilarious Law Kar-ying to be the "Hungry People Team Doctor" to save the athletes who made frequent mistakes due to hunger from dire straits.

In the advertisement, Law Kar-ying appears in every scene where an athlete makes a mistake due to hunger. The javelin thrower who slips his hand is a "butter finger", the one who crosses the baton in the relay race is obviously a "teammate trap", the marathon runner whose legs go weak with two steps to the finish line is a "soft-footed crab"... In addition, there is also the basketball pitcher who "never hits the target", the "free point boy" who can't hit the net at all, and the confused football player who "gives an own goal".

Give every athlete who needs energy a hunger cure - Snickers.

The Snickers Olympic special packaging he was holding, like the Coca-Cola "label bottle", had a conspicuous slogan printed on it.

The idea is good, but packaging printed with slogans always makes people feel a little bit resistant. If consumers have not seen the advertisement, they will not know what "butter fingers" and "soft-footed crab" actually mean.

Snickers Advertising-Rio Olympics

Just like the World Cup slogan T-shirts released by various fast-moving consumer goods clothing brands during the World Cup, they will only be sold at a discount once the game is over. The following posters in the style of the old calendar are more pleasing, and the copywriter also implicitly plays the role of a veteran driver.

Don't betray your teammates

A bad teammate has no friends

Yishen assists appear

Teammates retreat

Avoid butter fingers

Lubrication doesn’t always bring pleasure

It is advisable to hold the racket firmly and not let it drop

Avoid sending oolong

The haunted badminton is still playing hair or playing ball

Yiwulong turns into Bruce Lee in seconds

I hit

In 2013, Dove launched a TV commercial starring Audrey Hepburn, using computer CG virtual technology to restore Hepburn's elegance and beauty. In 2016, on the 90th anniversary of Marilyn Monroe's birth, Snickers also launched a themed advertisement featuring Monroe.

The ad begins with a classic scene from the movie "The Seven Year Itch" in which Monroe is wearing a white dress and standing on the sewer iron net. The wind blows up her skirt, revealing... two thick muscular legs...

The camera moves up to reveal a tough guy's face that is not too happy. When the wind blows, the painting looks like this...

Oh... it seems a bit eye-catching. Uncle, you forgot to wear leggings!

The stage manager came out in time and handed over a Snickers bar to calm Miss Monroe's inner turmoil.

What does Miss Monroe look like after eating a Snickers bar? You can watch the video yourself, it's really amazing. Anyway, the expression of the cameraman at the end was like this.

Snickers Advertisement - Marilyn Monroe

In general, although there are a lot of Snickers advertisements, there has been basically no problems. A lot of funny videos have been contributed, which is also in line with Snickers' relaxed and casual product tone.

Fast-moving consumer goods are highly homogeneous products. This characteristic determines that the competition in fast-moving consumer goods is an all-round and comprehensive competition in brand, channel and marketing. At the same time, once fast-moving consumer goods have unique product selling points, it is easy to gain market opportunities. This is also an important reason why product forms and concepts emerge in an endless stream in the fast-moving consumer goods market.

Years of brand promotion have made Snickers' image of "replenishing energy" deeply rooted in people's hearts, and even the two-dimensional world is not immune. From this perspective, Snickers' advertising is undoubtedly successful.

Author: Advertising Common Sense

Source: Advertising Common Sense