Template for planning fission activities!

Template for planning fission activities!

1. #Split the wheel lottery game and get a gift by sharing it# App built-in game fission communication activity

1. Purpose of the activity

  • Through interesting gameplay, users can get coupons in an interesting way, increasing the coupon redemption rate;
  • Improve platform activity;
  • Increase the number of new registered users on the platform;
  • Increase platform sales;

2. Activity Content

During the event, a registered member has only one chance to participate in the H5 game, and will get one chance to draw a lottery after completing the game; inviting a friend to participate will increase the game chance by one.

After members participate in and win the game, they will participate in a lucky draw. According to the results of the lucky draw, members can obtain corresponding new product rewards (as shown in the following table). The highest reward is a free coupon for a new product.

3. Activity Rules

  • The user must be a registered user of XXX;
  • During the event, each user who meets the participation criteria has only N general game participation opportunities. Inviting a friend to participate once will increase the game participation opportunity by 1;
  • The validity period of the event coupons and new product free coupons is from X month X day to X month X day;
  • The event coupons can only be used for coupon-exclusive products;
  • When customers purchase exclusive products, they will automatically use an event coupon to deduct a discount amount of X yuan.

4. Product logic and functional implementation of the activity

  • It is necessary to determine whether the user is a registered user or a newly registered user;
  • A forwarding button needs to be added. When the user clicks it, a poster with a QR code is automatically generated or the user is directly helped to copy the copy with a jump link (to facilitate direct forwarding to external channels);
  • It is necessary to judge the user's invitation and forwarding behavior. If you successfully invite other users to jump to the App from other channels (WeChat, QQ, etc.), you can increase the chance of winning the lottery by 1, with no upper limit.

5. User participation process flow (product function logic)

6. Functional data tracking

2. #0 yuan to draw Koi, good luck comes, thousands of loves embrace you #Koi event

1. Purpose of the activity

  • Guide users to participate and improve platform activity;
  • Stimulate user fission across the entire network and increase the number of new registered users on the platform.

2. Activity Content

During the event period, registered users "XXX" can participate in the "0 Yuan Koi Draw" event after filling in their information and registering. Users can get a lucky Koi after participating.

Before the end of the event, users can complete the actions in the following table every day to obtain the corresponding number of Koi rewards and increase the probability of winning.

3. Activity Rules

  • Activity time: XX/XX/XX-XX/XX/XX;
  • After the registered user "XXX" fills in the information and registers, he can participate in the "0 yuan lucky draw" activity, and the user can get 1 lucky lucky carp after participating;
  • Participating users can increase the number of koi and improve the chances of winning by completing the actions in the table;
  • Prize draw time: XX/XX/XX at XX:00, the list of winners will be announced on the App homepage at XX/XX/XX at XX:00;
  • After the user wins the prize, he/she will receive the final Koi prize, which will be delivered to the user by express within 3-5 working days after the winners list is announced.

Notice:

  • The friends you invite are limited to those who have not participated in the "Koi Event". Repeatedly inviting a friend will not increase the number of Koi.
  • The winning list is automatically and randomly selected by the platform system (winning probability = number of user koi/total number of koi of all users) to ensure fairness.

4. Product logic and functional implementation of the activity

(1) Elements of the event registration page

①Activity theme;

② A large picture of the event prizes and their value;

③ Number of participants in the activity;

④Activity countdown;

⑤Activity rules;

⑥#Register Now# button:

  1. The user clicks Sign Up Now;
  2. The registration form pops up;
  3. The user fills in the form information and clicks to confirm submission;
  4. Jump to the event display page;
  5. When entering the event display page, the pop-up window gradually disappears (pop-up window content: Congratulations on winning a koi, with a picture of koi).

(2) Elements of the activity display page

①Activity theme;

② Pictures and value of event prizes;

③ Koi ranking list of participating users and their winning probability:

  • The ranking table directly displays the column the user is in (darkening);
  • The probability of a user winning a prize = the number of koi fish the user obtains / the number of koi fish obtained by all users.

④#Fishing Koi# button:

  1. The user clicks the #fishingkoi# button;
  2. A pop-up window will pop up (showing "Complete tasks to get Koi, increase your chances of winning the grand prize", with the task type and "Go to Complete" button below);
  3. The user clicks the "Go to Complete" button of the corresponding task to jump to the corresponding page;
  4. After completing the behavior conditions, a pop-up window will pop up (with text: XX task completed, congratulations on getting a koi and a confirmation button);
  5. The user clicks the confirmation button on the pop-up page to jump back to the activity display page.

(3) Elements of the prize display page

  • Activity theme;
  • Winners list;
  • Prize distribution notification.

5. User participation process flow (product function logic)

6. Functional data tracking

3. #XXX# Score Contest H5 Game (It is recommended to buy the template directly)

1. Purpose of the activity

  • Stimulate users to participate in activities and increase platform activity;
  • Guide users to split across the entire network and increase the number of new registered users on the platform.

2. Activity Content

During the event, a registered member has only one chance to participate in the H5 game, and will get one chance to draw a lottery after completing the game; inviting a friend to participate will increase the game chance by one.

After members participate in and win the game, they will be drawn for a lucky draw. Members can receive corresponding new product rewards (as shown in the following table) based on the game results. The highest reward is a free coupon for a new product.

3. Activity Rules

  • Activity time: XX/XX/XX-XX/XX/XX;
  • During the event, each user who meets the participation criteria has only one chance to participate in the general game. Inviting a friend to participate once will increase the chance to participate in the game.
  • Rules for distributing event coupons and prizes (this point will be described in detail based on the event arrangements).

4. Product logic and functional implementation of the activity

  1. H5 games add a real-time user score judgment mechanism (it is recommended to add a ranking judgment mechanism);
  2. After the H5 game is completed, the corresponding level of prizes will be automatically distributed to the user's card package, and a pop-up window will be displayed to inform the user that the user's prize has been distributed. The pop-up window contains a "Play Again" button and an "OK" button;
  3. The user clicks the "OK" button to close the pop-up window and return to the game interface;
  4. When the user clicks the "Play Again" button, a forwarding interface pops up to guide the user to forward the game. A restriction instruction must be added to the forwarding button (for example, after completing 3 forwardings, further forwarding will not increase the number of games).
  5. After the user selects the forwarding channel to jump, it is determined that the user has completed the forwarding, and returning to the App will increase the game chance by 1.

5. User participation process flow (product function logic)

6. Functional data tracking

Author: Mr. Orange's work notes

Source: Mr. Ju's work notes

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