A Complete List of English Terms for Advertising

When using professional tools, we can always return to their most original and current meanings and make accurate definitions and judgments. Take the advertising industry as an example. One of the basic skills is to be familiar with the professional English terms that have become the daily jargon of advertising.

1) New graduates in marketing, communication, advertising and other related majors lack updated professional knowledge 2) The apprenticeship system that has always been used in the industry makes the growth of advertising talents full of randomness that varies from person to person 3) Traditional intensive training makes it difficult for advertisers who are already very busy to absorb

So, don’t miss this issue of advertising jargon, accumulate a little bit every day, be a professional and diligent little bee (BEE: Business English Everyday), and make yourself more professional in the fragments.

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The above are the 30 entries in the first issue, which include some entries commonly used by Party A and Party B. I hope you have experienced the professional taste.

Some people may have the same confusion as me. Most big names are busy serving customers, so why is Eric willing to take out time to continue helping everyone consolidate their basic skills?

Perhaps, we can find some answers from Eric’s introduction to BEE——

The initial idea was simple. TOPict had more and more international clients, and the team needed to synchronize professional communication with clients.

Later, my thoughts changed and I found that this was an efficient way to share knowledge.

The modern advertising industry is an industry with professional barriers. Over the past 100 years, a lot of solid professional knowledge has been accumulated, mainly defined and interpreted by the international 4A, especially British and American companies. With the development of the times, its content has been continuously expanded, but the knowledge transfer in the domestic advertising industry has not kept up.

Therefore, BEE's opportunity lies in making use of fragmented time every day to allow advertising practitioners to gain insights into professional knowledge through an English vocabulary.

The reason why I say this is an opinion is that each entry is my own opinion on this professional vocabulary.

This is real stuff, or you could say it’s my personal stuff.

Author: Advertising Common Sense

Source: Advertising Common Sense