New media operation: 4 suggestions on new media writing!

On the one hand, self-media people write public accounts to express their own ideas, and on the other hand, they also want to gain recognition from others in this way. How can I express myself freely and make my fans like me? The author summarizes 4 of his own ideas during the process of writing for the official account, hoping that it will be helpful to you.

The popularity of WeChat has also brought another phrase into fashion:

Even the smallest individual can have his own brand!

This sentence is very well said. Everyone can have a brand and everyone can write articles. It doesn’t matter whether others agree with it or not, as long as you agree with it.

Lao Zei also writes articles, but he doesn’t consider himself a self-media person, nor does he try to become one. He mainly expresses his own ideas and shares some opinions.

As I said before, it is a private reserve for myself.

In my opinion, writing articles helps me convey some ideas that I want to convey, helps me express some viewpoints that I want to reach, and helps others better understand the message I want to convey.

If I can express myself freely and people who read it happen to like it, then it would be a blessing.

Here, I will share with you 4 of my own ideas when writing articles on the official account. These are purely personal experiences and I hope they will be of some help to everyone.

1. Clear goals and direction

First of all, before you start writing an article, you must clarify your goal. What do you want to do?

At least you have to know what you want to write, what you want to express, and what you want to convey to your readers. This is very important, very important.

Only in this way can you know what the core of what you want to convey is, how to write it, what proportion this key point should account for, how to explain that case, and so on.

What are we afraid of when writing articles?

I’m afraid that readers will leave after reading your article and say: What the hell is this trying to say!

Of course, this is not the most frightening thing.

The most frightening thing is that after you finish reading it, you say strangely: What the hell am I trying to say?

If you don’t even figure it out yourself, how can the readers understand it? Think about what you want to convey before you start writing!

However, one thing needs to be noted: having a clear goal does not just mean determining an article topic, but determining the purpose of your writing this topic. For example, if your topic is “How to write a good article,” then what is your goal?

Is it to tell others how to write an advertising copy? Or how to write new media articles? Or do you want to teach others how to choose topics? Or how to write a title? These need to be considered carefully.

Once the goal is confirmed, we will work around it and use an article to accomplish this goal or this task.

All arguments, cases, experiences, data, illustrations, and layouts should aim to better achieve this goal and make the message you want to convey clearer and clearer.

You can talk about anything under the sun, and you can discuss the past or the present, but the prerequisite is that they are all under your control and revolve around this goal. The most important thing is that you can get it back.

In addition, when determining goals, it is best to segment them vertically. Don’t have too many goals, as too many goals will cause confusion. It is good enough to solve one goal well.

How many people can do something big and comprehensive well!

2. Make a good outline and strengthen logic

People who are just starting to write articles often run into a problem - they start to write about themselves as they go along, and their writing becomes all mixed up, making it feel like it's been cobbled together and is too messy.

Lao Zei has a suggestion: you can try to develop the habit of making an outline, which is definitely a quick way to write an article.

What is outlining?

I have to thank my primary school Chinese teacher for teaching us how to summarize the main idea of ​​a paragraph, which is to express a long paragraph accurately in concise words.

Making an outline is a little different from this. Summarizing the main idea of ​​a paragraph is for an existing article, while making an outline is to conceive the article in advance and build the framework of the article.

I often suggest to new media editors that they split an article they are about to write into different parts around the theme, write out in one sentence what each part is going to be about, and then continue to split each part into the next level.

In this way, layer by layer, the logic becomes clearer, and each part corresponds to its own content, forming a simple article framework.

For beginners, it will not go astray, nor will it be impossible to get back.

Moreover, making an outline in advance will also speed up your writing. Because once the framework of the article is set up, what you need to do is not to write the entire article in one breath, but to break it down and write each part well.

For example, I usually only do two things before I start writing an article: think about the topic and make an outline.

First of all, I will determine the goal of writing this article and I need to know what I am going to write.

The next step is to make an outline. I will list each part to be written sentence by sentence to form the framework of an article, and then start writing when I have time.

Over time, what I have listed now is basically the essence of the entire article, and they can be used directly as subheadings.

It is recommended that you keep doing this. Once you have been doing this for a long time, you basically don’t need to write out the outline. You can list it directly in your head, which is a great way to exercise your logical thinking ability.

Going forward, you basically don’t need to make an outline deliberately, because the habit has been formed and your logical thinking ability has been developed. Don't disbelieve it, your brain automatically starts making an outline.

Especially for those who want to vent their emotions as soon as they come up, they can't stop once they start writing. You can't give them time to make an outline. So this kind of ability is very important, otherwise it would be endless and disorganized.

In the end, your writing is indeed thorough and satisfying, but your readers may be confused by you.

I have a habit of writing down whatever comes to my mind or any flash of inspiration. If I want to write something, I will immediately make an outline, which may be just a few dozen words or a few subheadings.

But it can quickly turn into several thousand words when I have the time.

To put it bluntly, practicing writing logic is practicing your ability to write with your brain. Eventually, you can simulate writing in the car, in bed, in the toilet, in a cafe, while meditating...

3. Build personality and form characteristics

There has never been an era in which people pay so much attention to "my" feelings and "my" needs. So in this context, when people make choices, they tend to start from the original motivations of human nature.

And one of the ever-important motivations about “me” is emotion.

When writing articles now, everyone emphasizes having one's own personality and unique style. It is better to be funny when necessary and to be cursing when necessary. This makes it easier to touch people's hearts, and over time this way of expression will become a style.

However, in my opinion, emotions do not necessarily need to be so impulsive, and the expression of style does not necessarily have to use wild language.

The long-term output of values ​​will also form its own unique characteristics. I like Wu Xiaobo’s financial column very much. There are no extreme words and no one-sided guidance, but the values ​​are clear.

Although this form of expression is not as effective as emotional catharsis, one touches short-term emotions, while the other affects long-term values.

Personally, I am not good at using extreme language and I may just make a joke occasionally. I prefer to share real and valuable content, which may not be so distinctive.

However, you still have to be responsible for what you say when you show it to others. Maybe this is also a style.

Another one is the personalization of writing, which is actually also part of the style.

When we write articles, we can say that it is a way of communicating with readers, that is, talking to people. Isn’t that what it says? Writing an article is all about finding the right person to say the right things.

Since it is speaking, everyone's tone, way of speaking, values ​​expressed, etc. are all different.

And this is something we must slowly build up when writing articles - the personalization of words.

This is what we have been emphasizing all the time, and it is also what all the big Vs are doing. We are not robots speaking, but we want to create a living person.

How can I explain it if you talk to people but you don’t act like a “human”, right?

This raises a question: what kind of person do you want to portray through your writing?

• If you are portraying a "warm man", you should speak like a warm man!
• If you portray a "professional low-key man", you should speak like a professional low-key man!
• If you are portraying a "remarkable woman who combines beauty and wisdom", you should speak like a remarkable woman who combines beauty and wisdom!
• If you portray yourself as a "humorous and funny veteran who loves jokes", you should also speak like a humorous and funny veteran who loves jokes!

Every person who writes an article should have a different way of "speaking" in his article, because the people behind the article are different.

Maybe the "way of speaking" in your article is not so obviously personalized, but there is definitely something that you have, and all you have to do is amplify it.

Once you figure this out, you can start speaking properly.

Knowing this, all we have to do is keep going. When it comes to writing, no style can be formed in a day or two, and no personality can be established in a short time.

This requires continuous output, adhering to one's own style and personality, not forgetting the original intention, and knowing how to restrain oneself.

4. Speak human language, don’t act stupid

As I said just now, writing an article is all about finding the right person to say the right words, just like communicating with readers face to face.

As mentioned at the beginning, the purpose of an article is to help others understand my ideas more easily and conveniently, so the information you convey should be information that your target readers can easily understand and receive.

Therefore, the content does not need to be overly flowery in words, and there is no need to show off your writing skills. You may have a thousand different ways of expressing a word in your head. You are great, but do your readers have the same way in their heads?

If not, then he can't understand it. You may be amazed at your own writing skills and feel very excited about it, but he may only have one question after reading the article: What the hell is this?

So my last suggestion is also very simple, which is: don’t make your article difficult to understand, just be straightforward, and use popular language.

Don’t always think about using superlative adjectives; it’s meaningless. Adjectives are not popular in today’s awesome copywriters.

Don't pursue that literary style unless you are destined to develop in that direction. Elegant words and sophisticated rhetoric can easily overshadow the main focus of the article, diverting attention away from the content of the article.

The result is putting the cart before the horse.

So, without any special reason, try to write articles using the language used in daily conversations. There is no need to be so poetic or profound.

We are not keeping you in suspense; we just want to communicate with readers through the article.

I think this is great, as it can shorten the distance and make writing easier. Everyone can chat, and readers can understand what you are saying at a glance and hear it immediately, which touches people's hearts directly, achieving three goals at one stroke!

So how do you speak in plain language in your articles and how do you make your articles easy to understand?

This method has been discussed many times before. I will give you some examples here. Each of them is a very good trick.

• For example, using short sentences, which are concise and easy to read, will make the narrative compact and create good tension.
• For example, use more colloquial language and "you" more often to bring out the effect of natural language. Don't be too literary, be more colloquial.
• For example, describe more details. A bunch of vague and abstract information will make it difficult for users to form cognition. The more details there are, the more vivid the picture becomes.
• For example, we can create more scenarios, which are concrete and have pictures, and can evoke emotions in people.
• For example, associating more familiar things and using things that users already understand to explain currently unknown things can enable people to understand various unknown things in a short period of time.
• For example, tell more facts, because telling facts makes it more real and readers can empathize more.
• For example, tell more stories, tell your own stories, tell stories around you, and tell stories you have heard. Stories do have the powerful power to bring readers into the scene, and they will listen to you attentively.
• For example, use more verbs and concrete nouns. Verbs are the easiest to make users evoke images in their minds, and so are concrete nouns.
• …

You can use these methods more often when writing articles. Just use one at a time. Diligence can make up for lack of talent.

In addition, in my opinion, speaking human language has another meaning, which is to help some people express their opinions or ideas and say what they want to say.

This is also a huge demand point and has a very large market, which may not be consumed in a lifetime.

Expressing ideas is something we need every day in our daily lives, work, and social interactions, and it never stops. Almost everyone desires to influence others by expressing their ideas.

Don't say you're not!

Therefore, our articles can also help them express their ideas and say what they want to say in their hearts, which will make them more acceptable and resonate with others.

Okay, that’s all I have to share with you.

Generally speaking, writing articles is not easy, so if you want to write, just write well!

I hope everyone can write an article that they are satisfied with! People who like to write will never have bad luck.

Finally, I would like to share with you a sentence from Jiang Nanchun:

Ultimately, what you believe becomes what you become. Because the two most terrifying words in the world are persistence and seriousness.

Serious people change themselves, and persistent people change their destiny.

above.

Source: Mumu Laozei (ID: mumuseo)