How to attract traffic to Toutiao today? Violent traffic diversion methods for headlines

When it comes to traffic, we naturally think of Douyin, Baidu, etc. There is nothing wrong with thinking this way, but it is also easy to limit our thinking.

The traffic on the Internet is like a vast ocean, endless and bottomless at the same time. It all depends on how you tap into this traffic.

Maybe you have to go through several months of hard work to get a few hundred traffic, but others can do it by posting an article on Toutiao, and may even get more.

As the big brother of self-media, Toutiao has a user base of more than 650 million as of this year, which means that one out of every two people has registered with Toutiao. The MAU has reached 260 million and the DAU has reached 120 million.

Such a huge number of users, coupled with an intelligent recommendation algorithm, allows self-media people to simply produce content without having to obtain traffic externally like public accounts.

In addition to a few activities, a number of Internet projects related to Toutiao were derived, allowing many studios to turn around and make a fortune.

Including a friend of mine, who used to run a self-media public account, he had always been attracting traffic through Toutiao, and the articles he posted were also very simple. He mainly relied on sending information and guiding users to the public account to receive it, and easily attracted thousands of fans a day.

This material covers many fields, such as games, PPT, office software, paid courses, accounting, architecture, etc. Although this gameplay has been used for a long time, it is still very common on headlines today. However, many people do not know the principles behind it.

This kind of gameplay is not limited to Toutiao. Many other platforms have similar gameplay. However, Toutiao has several advantages that other platforms cannot match.

1. Automatically replying to keywords can save a lot of time.

2. The platform itself has a huge number of users and a high number of recommendations, making it easy to obtain a large amount of exposure.

3. Big data intelligent recommendation, automatic positioning of accurate users.

How to do it?

1. Account Preparation

A person can only authenticate one account, but can register many accounts. If you don’t have a mobile phone to register, you can go to the QQ group to purchase it, but be careful of scammers.

Here, it is recommended to prepare more accounts and buy verified accounts for the following reasons:

1. After certification, the amount of recommendations obtained will be greater, which means more traffic will be obtained.

2. Since this method of traffic generation is highly misleading, even if there is no obvious advertising, it may be reported and the account may be blocked. At the same time, the number of recommendations may decrease after several operations.

3. Although Toutiao does not detect the content of private messages, it cannot avoid some users reporting you for sending private message advertisements.

Note:

1. The same IP cannot log in to multiple accounts, preferably no more than 3. If you want to magnify the operation, you need to prepare an IP switching tool, such as PPTP, which can be purchased from Taobao.

2. After buying the account, please take care of it for a while and don’t start advertising right away.

2. Posting

1. First of all, Toutiao’s recommendation mechanism is basically the same as Douyin. It first gives a portion of traffic, evaluates it based on click-through rate, reading time, comments, reposts, etc., and then considers whether to make the next round of recommendations.

Therefore, you can use the title to increase the click-through rate, leave a little temptation in the content or guide users to comment and forward, which can increase recommendations, which is similar to Tik Tok.

Note: Toutiao will restrict clickbait. Once your content matches the clickbait model to a high degree, it will reduce recommendations.

2. Toutiao has a de-duplication mechanism that will classify and compare duplicate, similar, and related articles. Articles with too high a duplication rate will not be recommended, so try to be original. As for the content quality, it does not have to be very high. I have also read a lot of Toutiao content, and many articles of relatively low quality have a good number of readers.

At the same time, the content of the article does not need to be too long. One thousand words is enough. If you really can't write, go to other platforms to find some related content in the same field. Then, you can create pseudo-original content or borrow from it, but don't copy it directly.

3. Toutiao will label both users and articles. Therefore, when posting, you need to pay attention to the keywords in the article and title. Toutiao will automatically label your article according to the frequency of keyword appearance, and recommend it to the corresponding group of people to locate precise users.

When the title does not contain keywords, or the keywords in the article are not obvious, it will lead to inadequate recommendations.

4. You can post several articles a day, and it is better to have longer intervals between them.

3. Introduction

1. At the end of the article, guide users to comment and forward first to increase the recommendation and exposure of the article.

2. Explain the content of the private message. Because the traffic is too large, it is impossible to reply one by one. At this time, we will use the keyword automatic reply function, so you must explain to the user what the private message is. Don’t make it too complicated, otherwise it will reduce conversion.

You can directly use "receive" or a simple number, such as asking the user to send a private message "001".

3. It is best not to leave contact information or public account directly in the inducement at the end of the article, as it will easily lead to the account being blocked and the number of recommendations will also be reduced.

4. When the article is long, it is best to explain at the beginning or middle what benefits will be offered at the end of the article to attract users to read to the end.

4. Private Message Settings

Toutiao will not detect the content of private messages. You can directly say in the automatic reply that you follow the official account or add WeChat to receive it. However, you must think carefully about your wording to reduce user reporting rates and increase conversions.

For example: Please understand that sending links will be blocked. You can follow the public account XXX and reply XX to receive it.

After setting up the private messages on Toutiao, you also need to set up the automatic replies on the official account. If you want to divert traffic to WeChat, that’s no problem. You can use wetool or buy a robot to set it up.

5. Monetization

The value of traffic is different. The same traffic is monetized in different ways by different people and different products, and has different values ​​with different average order values.

When you have a large amount of accurate traffic, you can earn a lot of money just by advertising for others.

Are you wasting your traffic?

VI. Final

The difficulty in attracting traffic is not in the method, but in the fact that few people persist in doing it.

The famous 10,000-hour rule states that no matter what you do, as long as you stick to it for 10,000 hours, you can become an expert in that field.

Although I do not agree with this law and it is difficult to become an expert, if you persist for 10,000 hours, which is three to four years, it will be enough for you to become a master in this field.

Some people may think that three to four years is too long, but think about it, did you have the same thought five years ago?

Author: Tianwenge

Source: Tianwenge