How to build a massive engine advertising account [Practical operation]

In this issue, we will show you how to build a Bytedance advertising account.

Building a Massive Engine Advertising Account - Planning Levels

A Bytedance account is mainly composed of four parts: advertising groups, plans, creatives, and keywords, and they have a progressive relationship.

How to add a plan to the Big Engine Ads: Step 1

Select [Conversion Goal]

We can see that there are two ways to connect data: conversion tracking

and time management.

①Conversion tracking:

If you use Orange Website Builder or Juliang’s own website building tools to create the page, you can just choose “ClueTong” as the conversion tracking method. If you are using a third-party page, just choose the corresponding method.

②Time management:

The specific difference from conversion tracking is that "event management" is mainly aimed at custom pages or APP downloads, while time management can directly select the page. Perform more refined conversion tracking for a specific event.

After selecting [Conversion goal

】After that, there will be a "deep conversion goal" which is to acquire customers more deeply. This is not recommended because it is easy to not be able to select the quantity after selecting it, and the quantity is very small.

How to add a plan to the Big Engine Ads: Step 2

Select the channel you want to place the advertisement [Set the placement position]

① System preferred ad positions: All positions are selected

②Preferred media: All the positions that can be placed by the current Big Data Engine. Generally, if you want to place it on the site, you can choose the first 4.

③Preferred scenarios: There are immersive vertical video scenes (similar to Tik Tok), information flow scenes (similar to Toutiao news), and video post-frame scenes.

The characteristics of each channel have been shared with you in previous articles. You can choose according to your needs.

Search Quickcast

This is what we call search advertising. We recommend that you turn on search quick ads, and the effect is quite good. Just choose the keywords you want. You don’t need to be too specific. Just follow the system’s recommendations.

How to add a plan to the Big Engine Ads: Step 3

Select the plan targeting method [User targeting ]

Targeting methods include: regional targeting, gender targeting, age targeting, behavioral interest targeting...

I will not go into detail about how to choose the orientation method now, but will share it with you in detail in the following articles.

How to add a plan to the Big Engine Ads: Step 4

Set up account [budget and bid]

1) First select the delivery scenario

① Conventional delivery: control costs and try to use up the budget

Choose a bidding strategy: prioritize volume/balance delivery/control cost cap

②Increase the volume: accept the cost increase and try to consume more budget

You can choose to try to optimize conversion costs after learning

2) Set daily budget, delivery time, delivery period, target conversion bid and modeling

Dynamic bidding

3) Advanced options: Set ad frequency cap

Of course, subsequent articles will also explain in detail how to set bids.

How to add a plan to the Big Engine Ads: Step 5

Set up [third-party detection link]

Generally, if you need to use third-party tools to count traffic, you can choose

How to add a plan to the Big Engine Ads: Step 6

Create [Plan Name]

After creation, you can choose to save and close or continue to create a new creative

Building a Massive Engine Advertising Account - Creative Level

Step 1: Select [TikTok Account Settings]

When setting up a “TikTok account”, it is generally recommended that you bind a corporate account.

Step 2: [Creative Creativity]

Step 2: Set up [Creative Details Page] and select [Creative Category]