How about Minsheng Life Insurance: What challenges do you often encounter as an SEO optimizer?

When you are in the search industry for a long time, for an SEO staff, I think everyone will become a challenger, such as:

①You can challenge your overall target keywords

②You can challenge your competitors

③You can challenge yourself

As an SEO challenger, we will accumulate some valuable experience in the process of dealing with these contents, especially in the process of reaching a bottleneck and surpassing ourselves.

So, SEO challengers, what challenges do you need to deal with?

Based on past SEO practice experience, Spider-Man IT will discuss the following:
1. Website ranking optimization In the whole process of website ranking optimization, as an SEO challenger, you often encounter the following situations for keyword ranking:
① The total traffic of the website has naturally dropped significantly.
② The entire website was penalized by being demoted, and all pages had no ranking at all.
③Many friendly links were removed.
In the face of this problem, in order to restore traffic as soon as possible and actively rank keywords, we need to continue to try and challenge. You may need to:
① Check the internal structure of the website to see if there are any broken links, whether the server is under attack, and check every detail in the website log.
② If your website is severely punished by being demoted, it is likely to be an adjustment of the algorithm, especially a large-scale decrease in traffic. If you have no problems, you can actively feedback to the web search resource platform.
③Of course, when you encounter a large number of friendly links being removed, you may need to think about a problem, whether my website is blocked by a secure website, or what, adjust the relevant problems, and then try to contact the other party to see if it can be repaired.
2. Data monitoring: We know that there is relevant competition in any industry, but sometimes there will be some deliberate competition. A very obvious problem is that competitors often use some means to cover your keywords.
This is a very troublesome thing. The key situations include:
① Use a large number of low-quality station group systems to cover and achieve the purpose of screen swiping.
② Use high-authority websites to cover.
③ Use the authority of your own website to cover up.
Theoretically, we have no way to get a reasonable solution to this kind of problem, but we can try: actively feedback the search results to Baidu, create certain backlinks for the brand word page, and of course there are many other solutions, which I will not elaborate on here one by one.

3. Website structure. Have you ever found such a problem? Even if you keep updating it every day, many keywords of the entire site are still in a state of long-term stagnation without any change. Every SEO challenger will encounter such shortcomings in the whole process of work.
At this time, people think that a more reasonable solution is to effectively adjust the website structure and use high-quality resources to solve the current dilemma, such as:
① And 301 redirects meaningless pages to related ranked pages.
② Adjust the internal link structure to make the internal network vote of a certain page not very high.
③ Review the website structure to see if there is any damage during the weight flow process.