App Store Market Optimization Tips and Strategies!

As the leader of the third-party application market, it is not difficult for App Store to cover keywords. Today we will talk about some tips on keyword coverage for App Store.

First, let’s talk about the source of keywords in App Store. In App Store, the keyword weight ratio is: title>subtitle>app tags and keywords>app provider=app introduction=one-sentence introduction>0=version update instructions=comments.

1. Application name (title/subtitle)

In App Store, the title cannot exceed 20 Chinese characters or 40 characters, and must not contain special symbols. You can add as many important keywords as possible, or you can use long-tail keywords. The closer to the left the keyword is, the higher its weight will be. When optimizing the keywords of App Store, try to make full use of its better ability to split and group words to cover more keywords. (Special note: To modify the title in App Store, you need to submit a work order, and the application name cannot be modified more than twice.)

2. Apply tags and keywords

After selecting an application subcategory in the background of App Store, it will automatically match the relevant application tags and search keyword options. If the subcategory changes, both will change accordingly. You can select up to 3, and then you can add a custom search keyword of no more than five words.

It should be noted that the labels in the mobile app store are not related to the labels in the open background of the app store. The labels in the mobile app store are determined by the system's intelligent recommendation algorithm and do not support manual intervention.

3. Application provider

App Store will capture keywords from the app provider, but if the app provider and the business license are inconsistent, the display may be restricted.

4. Application introduction and one-sentence introduction

The closer the keywords are to the front of the one-sentence introduction, the greater the keyword coverage rate. Generally speaking, the coverage rate of an application introduction will be higher than that of a one-sentence introduction.

Secondly, let’s talk about the influence of weight in App Store. App Store will calculate the app rating based on weighted parameters such as the app's download volume, conversion rate, star rating, and number of people who rated the app on Tencent Mobile Open Platform over a period of time. Scores and ratings are updated weekly. The overall weight ratio of the application is: download volume > number of ratings > weekly download volume > CPD.

1. Downloads

The higher the download volume, the higher the keyword coverage.

2. Weekly downloads

The ratings and ratings of apps in App Store are updated once a week.

3. Number of reviewers

The scoring content and the number of scorers are one of the reference data used for scoring and grading, and can also serve as a guide for users. Due to the upgrade of the App Store comment system, the display of more comment content is temporarily not supported. The comment content can only be seen after the ban is lifted.

4. CPD

Cooperating with the official to place CPD can support the application and increase the keyword coverage to a certain extent.

In general, when optimizing keyword coverage in App Store, you should remember the following points:

1. The keyword weight ratio is: title>subtitle>app tags and keywords>app provider=app introduction=one-sentence introduction>0=version update description=comments.

2. The overall weight ratio of the application is: download volume > number of ratings > weekly download volume > CPD.

3. To modify the title in App Store, you need to submit a work order, and the application name cannot be modified more than twice.

Author: Le Xiangjun

Source: Le Xiangjun