Huawei AppGallery keyword search bidding advertising is now online!

Huawei AppGallery launched the "Search Keyword Promotion " function on July 25, 2017, to carry out special promotions for search keywords. The old "General Recommendation Area" promotion task no longer includes the search promotion function.

Independent bidding for search: The search module independently creates promotion tasks (CPD mode), which allows you to quickly manage search promotion;

Massive hot words : You can create up to 200 target promotion keywords to meet your refined promotion needs;

Hot word recommendation: The system recommends the hottest and most suitable keywords for your application for your reference;

Precision promotion: You can bid for each keyword individually, accurately control costs, and achieve the best results;

Data export: supports querying, downloading and exporting the promotion data of each keyword within a period of time, helping you analyze the promotion effect and optimize the strategy.

Search ranking example　 　　 Search direct example

1. Create an "App Search" promotion task

1.1 Create a task

Log in to your Huawei Developer Alliance account → Enter the Management Center → App Promotion ① → Manage Promotion Tasks ② → Create a New Promotion Task ③ to enter the Create a New Promotion Task interface.

1.2 Set general configuration for promotion tasks
Click Create a new promotion task, fill in the general configuration, and set the basic information of the promotion task:

④ [Recommended position type]
Select "App Search", and the promotion task will promote your app in "Search Ranking + Search Direct";
⑤ 【Task Bid】
When you create multiple search promotion tasks for the same app, the system will prioritize the tasks with higher bids based on the bids of the promotion tasks, and deduct fees based on that bid by default.

1.3 Set promotion keywords

⑥ [Search Automatic Matching] The system automatically matches the appropriate keywords for your app to promote. In order to get more exposure for your app, we strongly recommend that you turn on this switch;

⑦ [Keyword Settings] The system will recommend popular search terms based on big data statistics. Click "+" to add them to the promotion keyword list. You can also add keywords you want to promote.

⑧ [Bidding and Billing] You can bid separately for search results and direct search locations. Each download will be charged according to the keyword bid you set. If you do not bid for a specific keyword, you will be charged according to the general bid for the promotion task.

⑨ [Negative Keywords] You can set negative keywords to avoid search promotion under these keywords; after setting the promotion task, click [Submit for Review] to submit your promotion task.

2. Manage keywords

Click App Promotion → Keywords⑩ to enter the keyword management page:

⑪【+Keyword】You can directly add promotional keywords and set bids on this page;

⑫【Enable/pause, delete, and export reports】You can independently control the promotion status of each keyword, modify bids, and export keyword data reports.

3 Keyword promotion data

Click My Report ⑬ → App Promotion Report → Search Data ⑭ to enter the keyword promotion data report:

⑮ 【Query, Download】 Supports query, download and export of keyword promotion statistics within a period of time, including bids, download times, consumption amount, ranking and other information;

⑯ 【Fluctuation details】 Click on the keyword ⑯ to enter the promotion data fluctuation trend details of the keyword over a period of time.

❶ It is recommended that you turn on [Search Automatic Matching] so that the system can automatically match the appropriate keywords for your app to promote it, giving your app more exposure;

❷ You can increase the bid appropriately for the keywords that your target users may search for and the "recommended keywords" recommended by the system to obtain better positions and more target users;

❸ Improve the download conversion rate of your app after it is searched by users by optimizing the app icon, name, one-sentence introduction, preview image, and detailed introduction;

❹ Conduct data analysis in a timely manner, optimize keywords and bids, and acquire accurate users at the best cost.

❶ How to start keyword promotion?

After the search keyword promotion task is reviewed and approved, you can refer to the [Search keyword promotion operation process] explained above in this article to carry out the promotion.

❷ What type of search keyword promotion resource position is there?

Search ranking and search direct access. Please refer to: [Search keyword promotion operation process] "1.2 Set general configuration of promotion tasks → [Recommendation position type]" explained above in this article.

❸ How to set keywords?

Method 1: Turn on the "Search Automatic Matching" switch, and the system will automatically match the appropriate related keywords for the app;

Method 2: Add keywords by yourself. The system will use big data to count the popular search terms. Click "+" to add them to the promotion keyword list.

Please refer to: [Search keyword promotion operation process] "1.3 Setting promotion keywords" explained above in this article.

❹ How many keywords can be set at most?

Currently, you can create up to 200 target promotion keywords.

❺ What are negative keywords?

After setting negative keywords, you can avoid searching and promoting your app under these keywords.

❻ Will the promotion tasks for the search function included in the old “General Recommendation Area” continue to be effective?

No longer in effect. Developers, please log in to the Huawei Developer Alliance backend and set the search promotion keywords for your apps in a timely manner.

❼ After bidding, how to view the effect of keyword promotion?

The system algorithm optimizes the promotion position in real time based on the bid. Developers can log in to the Developer Alliance backend, My Report → App Promotion Report → Search Data, and view the download and amount consumption data.

❽ How much do you need to bid to appear on the first screen of the search results page?

The system ranks apps based on their comprehensive competitiveness, the degree of correlation with user search intentions, the app's bids, and brand influence.

❾ How to improve search download conversion rate?

(1) Set appropriate keywords and optimize the icon, app name, one-sentence introduction, etc. to increase app exposure and attract users to search and download the app;

(2) During the prime time hours of noon and evening, as well as weekends and holidays, user download demand peaks. Increase your bid to obtain high-quality traffic .

Introduction to Huawei App Market paid promotion service!