February 2019 Marketing Calendar is here!

Recommended: Eliminate separatism and promote unification

Weibo @Taiwan independence artist,

Repost the poster of your brand's unique product.

(For example, 84 anti-independence liquid, 3M anti-independence mask, Jinshan Independence Strike, 100 Independence Guards...)

For products that can be drawn, the number of likes is proportional to the probability...

Then the sales of the unique product on that day,

All donated to the Chinese Unification Promotion Party.

Suitable: No punctuation day

The brand’s Weibo and WeChat posts on that day did not use punctuation;

Customers do not use punctuation when leaving messages or contacting customer service.

You can also participate in brand lucky draws.

Send ancient books without punctuation...

Good: Pre-holiday promotion

The work atmosphere was not good today.

I'm basically just slacking off and waiting for the holidays...

So we do pre-holiday promotions.

Said I can receive the goods after the holiday.

The conversion rate isn't that low.

Not that dawn,

Born in 1920,

Another Hong Kong media worker.

Good: Remember the Dawn

On that day, the Leon Lai commemorative edition product was released to tease public opinion.

Then explain that he is a Hong Kong media worker,

It can also gain a round of dissemination.

Good: Anti-cancer promotion

for example:

The rationale for the maternal and infant brand is that smoking may give babies cancer;

The pretext for the early childhood education brand is that smoking may give children cancer;

The restaurant brand's reasoning is that smoking may cause diners to get cancer...

Promise to quit smoking for one day and get a membership card with 10% discount;

Promise to quit smoking for a week and get a membership card with 12% discount;

Promise to quit smoking permanently and receive a membership card with 15% discount.

(Pushing this theme on New Year's Eve is also likely to attract controversy)

Suitable for: New Year's greetings

Wish old customers a happy new year through emails and text messages.

By the way, I will send you a link to the electronic version of the year-round discount calendar.

Let customers see our promotions from the Spring Festival to the end of the year.

Recommended: Voice red envelope

Just on the first day of the Chinese New Year...

In the name of promoting Mandarin,

As long as the fans are on Weibo or Douyin

Read a brand tongue twister,

You can receive the red envelope.

Do: Encourage self-destruction

The first small step now will be a big step tomorrow.

As long as fans reveal their first ____,

You can participate in the brand lucky draw.

Suitable: God of Wealth gift box

On the fourth day of the first lunar month,

The custom of welcoming the God of Wealth,

God of Fortune Gift Box——
Such as N gift boxes,

I have 5,000 yuan.

Play it and win.

Gift box design,

Before you can copy,

Adidas Mahjong Chicken Gift Box:

February 9, 1919

Recommended: Send tickets for large orders

Reimbursement of round-trip air tickets to any destination in China during the Spring Festival.

As a reward for the largest shopping order during the Spring Festival;

Then I swipe out the biggest order myself,

You can earn publicity even if you don't lose money.

Do: Retweet politely

Your brand is celebrating QQ's 20th anniversary.

The audience forwarded the brand advertisement to 3 groups.

You can participate in the draw and get coupons;

Forward to 20 groups and get a gift...

Then buy media controversy,

Is it a scam or marketing?

Recommended: All employees take leave

After the employees arrive at their posts,

Announced that today is a holiday...

Then buy media coverage,

Such perverted welfare.

Good: Eliminating Four Pests Festival

First summarize your four pests, then publish your four pests elimination kit:

For example, skin care product sets: tan, dryness, wrinkles, acne.

Recommended: Lincoln car

The peak period of resignation is after the New Year.

So on the second day of the holiday,

Reward employees with outstanding contributions.

Lincoln cars to boost morale,

It is also a good investment.

Recommended: Hair extension discount

Several signal points were set up in designated cities on that day.

You can receive discount codes near signal points.

Suitable for: Flower delivery

If you are a retail or e-commerce brand with self-built logistics in a large city:

There will be many boys in long-distance relationships who forget to buy flowers on that day.
Then we can do event marketing with the theme of flowers delivered on the same day.

The appeal is that every time you shop, the product and flowers will be sent together...

Buy media to hype your concern for long-distance relationships.

The ancient Romans believed it was the beginning of spring.

Celebrating this festival can bless productivity...

Good: Buy one get one free promotion

The shepherd god blessed me that day.

Buy 1 product and turn it into 2.

Or x becomes x+y...

Suitable: draw double color ball

On the same day, the official WeChat, official Weibo, and e-commerce channels,

Each of them will receive a gold-plated Logo ball worth 4999 yuan.

Share the event or make a purchase on the day to enter the lucky draw.

Recommended: Issue branded currency

Make the VIP card into a silver coin.

(Mark the weight to make it more affordable)

Limited time, limited quantity, limited to old customers.

Holding coins will give you a birthday gift every year.

Mary, Queen of England and Ireland,

Burned 300 heretics to death.

It's called Bloody Mary.

Suitable for: Cocktail party

Offline store:

Give back to VIP customers,

Anyone who comes to the store with a membership card on the same day,

Unlimited Bloody Mary cocktails.

Because both sides suffered more than 700,000 casualties,

It is called the Verdun meat grinder.

Recommended: Send a meat grinder

You can also OEM the meat grinder in advance.

Then it was launched on February 19th.

Attract controversy from the media and audience.

Suitable for: Lantern Festival blessings

Wish old customers a happy Lantern Festival by email, text message and letter.

By the way, we will also send you the electronic and physical versions of the annual discount calendar.

Let customers see our promotions from the beginning of the year to the end of the year.

Recommended: Regular letters have rewards

Just send an ordinary letter to the brand on the same day.

The amount of stamps used after posting the order on Weibo,

Can be used to deduct XX times of shopping;

After a while, I received a letter from the ordinary mail.

N lucky customers will be picked out to receive brand gifts.

Good: Brand nude photos

In the name of the brand's nude photo scandal,

Expose the origin of raw materials and production lines.

Do: Be polite in dialect

Just read it in dialect.

Brand-specified text,

Post on Weibo and TikTok,

You can draw a brand prize.

Recommended: Encourage sun exposure 2

Those who are not 2 are not real, so:

• Share 1 or 2 things and @ the brand on Weibo or Douyin to get coupons.
• Share 2 things and @ the brand on Weibo or Douyin to enjoy discounts.
• Share 3 items and 2 things and add @Brand Shopping on Weibo or Douyin to get a gift.

Recommended: Send a Russian tour

On this Russian holiday,

Play Russian themed promotions:

If the purchase amount reaches XXX yuan on the same day,

You can win a chance to visit Russia's Red Square...

Recommended: Award scholarships

Total shopping amount for the day is N%,

All donated to Project Hope;

The top three consumers are:

N% of the total amount can be shared.

Suitable for: Back to school promotion

In the name of opening school,

Or promotions, such as gifts for new students or new customers,

Or spread the word, such as holding the first brand class,

It is also a response to the situation.

Do: Hype the company

Speaking of traffic lights,

Previous news:

The German cities of Cologne and Augsburg have popularized traffic lights on roads.

Light-emitting diodes are placed in asphalt roads.

Remind you to be safe when using your phone while walking...

Your company can also be copied.

Install traffic lights throughout the company.

Claiming to be aboriginal-friendly in the mobile Internet era,

Then buy media coverage on the anniversary of the traffic light opening.

Recommended: 100-day plan

Borrow this number,

The 100-day plan to sell a brand.

• Medicine seller: From the basin to the peak in 100 days,
• The Clothes Seller: From a Straight Man to a Scumbag in 100 Days,
• The one who sells courses: From fool to liar in one hundred days.

Suitable: Show your family courtesy

Playing in the name of living conditions investigation day:

As long as the fans are on Weibo or Douyin,

Show off your home brand products.

You can participate in the lucky draw.