8 ways to make money with Taoke APP!

This year, the number of friends engaged in Taobao has increased significantly, especially at this year's Double 11 Alliance Cooperation Conference, the aisles of the venue were full of people.

Figure: Taobao Alliance Cooperation Conference 2019

This issue mainly talks about what models there are in the field of Taoke APP and how they work.

A large number of Taobao agents are developing APPs, and each team has a different approach. Although some of them are not mainstream, they are worth thinking about and learning from.

1. 4 Main Taobao Affiliate APP Models

1. Pure coupon tool APP

In the early days, many Taobao affiliate websites and app platforms only provided coupons without any rebates.

At present, products like Panda Select and 800 Discount only serve as shopping guides, and users just use them as a tool to get coupons.

This means considerable profits for the platform because there are no rebates or agent commissions.

In the short term, you can make money from the information gap, but with the promotion of more rebate/agent apps, it will become increasingly difficult for Taobao affiliate apps that are purely tool-based shopping guides, at least the number of customers and commission income will decrease.

By the way: last year, the Panda Select APP was heavily invested in Kuaishou, and almost all mainstream Kuaishou influencers cooperated with it.

2. Rebate APP

Yangmao Save Money was the fastest growing cashback app last year. It spent a lot of money on advertising on Toutiao channels and offered a 3 yuan cash bonus for inviting a new user to register and authorize.

Some friends don’t know this very well, but Yangmao Save Money is actually a Taobao affiliate rebate APP under Mayu.

There is no agency hierarchy, which means that while providing coupons to users, they can also receive a portion of the rebate commission when placing an order, but the commission is not particularly high.

Figure: Comparison of rebates and agent commissions

The commission for self-purchasing users should be around 30%, which is still lower than the commission of Fenxiang Haosheng.

Of course, there was no rebate in the initial version. The rebate was added probably because the traffic retention from the advertisements was not good.

For users, the migration and replacement costs of the above two methods are actually very low. Companies like Fanli.com and Zhe800.com have accumulated users by relying on their early advantages, but they will definitely face challenges and shocks in the future.

For new entrepreneurs, they don’t mind doing this. After all, you don’t have the first-mover advantage and you don’t have money to invest in advertising, so it’s difficult to make money from the information gap.

3. Content shopping guide APP

What is worth buying is the real shopping guide Taobao APP.

Help users find products with good reputation, popular styles, seasonality and affordability, so that users don’t waste money.

Moreover, What’s Worth Buying has been established for 9 years. Making this kind of APP has extremely high requirements and the threshold for the team.

Therefore, there is definitely a market for reviews and evaluations. What’s Worth Buying is the Dianping of Taobao.

Because there is no rebate, the revenue of Zhiyoumai has always been very good.

But how to continuously provide readable, objective content, as well as other new businesses, is the next challenge for Worth Buying.

4. Agent distribution APP

Since 2017, agent APP has gradually become the trend and mainstream in the Taobao circle, and I believe it will remain the mainstream in the next few years!

A. Gift package system: Some Taobao agent apps have borrowed the gift package model from Yunji and Catcher. To use the app, you must first pay a fee of 299 or 399. There are also some that require the purchase of gift packages to upgrade permissions for higher commissions.

A big part of the reason for this is that many founders or teams of Taoke apps have switched careers from micro-business and direct sales, and they are used to this reward model of attracting people.

This was the case with Huasheng Diary in its early days. It used open resources to sell gift packs and ended up being fined. Fenxiang Life’s marketing team is in Guangzhou, a professional WeChat business team that still sells gift packages.

Personally, I think that giving out coupons and selling gift packs is a complete rip-off.

B. Free system: Most of the agent apps can be used by free registration, and no gift package is required. However, there will be thresholds for the number of team members and the number of orders. If there are no subordinates or the team does not reach a certain size, they can only enjoy ordinary rebates and cannot obtain team commissions.

Or the team will enjoy different commission policies depending on the number of people in the team.

Such as the partners and store managers of Meiguang, the partners and super VIPs of Fenxiang, the partners, team and senior group leaders of Haosheng, etc.

The agent APP system is only one aspect; content promotion, partner benefits, training, etc. are all tests.

The agency model is the biggest challenge for pure tools and rebates. Currently, the number of users of Fanli.com and Save Money Express has exceeded 100 million, and the agency model will definitely produce 1 or 2 platforms with over 100 million users. Therefore, pure tool and rebate platforms will not have an easy time, at least their revenue and users will decrease.

When it comes to saving money and making money, users still care. The agency model was in its infancy in 2017, took off in 2018, and exploded in 2019, so there is still time for development.

But for new entrants, if they want to create an agent APP again, they will need additional innovation or find incremental space to have a chance. After all, after 2020, many agent APP platforms will merge.

The above four are the current mainstream Taobao APP models, among which I am most optimistic about the agent APP.

2. Exploration of 4 Taobao APP models

Next, let’s talk about some innovative Taobao apps on the market. Some of these apps have nearly one million downloads. It’s definitely not a trend or mainstream, but it’s worth thinking about.

5. Financial management Taobao APP

The base amount is based on the amount of orders placed by users through the platform, which is similar to a bank deposit. The platform then sets a dynamic annualized rate and users receive corresponding rewards.

This is a concept of financial management. It is equivalent to opening a dynamic bank deposit account on the platform. The amount of each consumption by the user will be deposited into this account, generating interest income regularly.

Of course, this part of the income is essentially the commission provided by the alliance, which is calculated in advance by the platform.

Figure: Profit display

This approach is actually beneficial to the platform, because if users want to obtain high returns, they must consume more. The key is that the money cannot be withdrawn immediately, because the consumption base determines the daily income of users, so the money will always remain in the platform, but there are certain risks for users.

Such platforms as Super Tao, Huazhuan and Taofen.com are all playing this game. This model requires good education from the platform so that users can easily understand and trust it. This is particularly suitable for users who want to snatch away users from Taobao affiliate apps that do not offer rebates.

6. Blockchain Taoke APP

Blockchain has been very popular in recent years, and it is beneficial to simply look at blockchain. But for the vast majority of ordinary users, blockchain is just a way to get scammed, so if you don’t understand it, don’t fall into the trap of various blockchains.

In the field of Taobao, some people have also begun to experiment with the so-called consumer mining.

Among them, the ones I know are Blue Whale Tao (closed), Blue Crystal Society, and Cheese Life.

The model is that after users make consumption, the original cash rebate or team commission is converted into blockchain virtual currency defined by the platform.

There is actually no capital expenditure for the benefits of the platform, except for the early days when it is necessary to highlight and increase the value of the platform currency. The commission from the affiliate rebate always belongs to the platform, and the quantity and amount distributed by the platform to users are customized by the platform.

In any case, this form must first have users who can use it, and secondly, allow users to recognize the value of the virtual currency.

After all, compared with direct cash rebates, the cost for users to accept and understand blockchain virtual currency is very high.

It is said that the number of users who have downloaded Blue Crystal Club has exceeded one million, but the daily order volume is not particularly good. The virtual currency of Blue Crystal Society is called Blue Crystal. Users place orders to obtain magic power, which can then be synthesized into Blue Crystal.

Figure: Blue Crystal Trading at Blue Crystal Society

Currently, it cannot be traded directly on the platform, but the platform supports over-the-counter transactions. The value of a blue crystal continues to rise and currently fluctuates around 1 yuan.

The virtual currency of Cheese Life is NLF. It has its own exchange and can be traded directly within the APP. Currently, the value of a single NLF is also fluctuating around 1 yuan, but the overall trading volume is not particularly high.

Picture: Cheese Life Trading Page

There may be many similar blockchain Taobao apps, and their core purpose is definitely not to become a Taobao agent. Even a fool can understand that virtual currency is issued by oneself, and raising its value is the first step.

Personally, I think this form will not last long, mainly because the team’s starting point is not this, and I don’t know how the league will deal with it?

7. Task-based Taobao Affiliate APP

You may notice that there are many mainstream Taobao apps that have various task sections.

For example, Taoxiaocheng allows you to make money by reading news and novels, downloading apps, applying for credit cards, and so on.

The current APP includes not only Taobao, but also JD.com, Suning.com, Pinduoduo, etc.

The core purpose is to serve the agents, the people who come here with the purpose of making money.

Because only when the platform provides them with more opportunities to make money will they have the motivation to promote it. Of course, the richer the services provided by the platform, the higher their stickiness to the platform will be.

Therefore, it is expected that Taoke APP will only be a part of these platforms in the future, and perhaps there will also be platforms selling insurance, paid knowledge, etc.

8. Save money with radish (a small attempt based on Taobao gift money)

When dealing with Taobao coupons, you will encounter the following problems: users cannot get instant discounts when placing orders, delivery commissions cannot be withdrawn immediately, and commissions are delayed and uneven.

The reason why users use coupons is essentially to save money.

Therefore, it is important to make users feel happy and satisfied with their purchases as soon as they place an order and feel that it is a good deal!

This year, the alliance has gradually expanded its authority in Taobao Lijin, which will enable Taobao Lijin to achieve pre-emptive discounts.

Therefore, Tuziyouxuan (which has merged with Haosheng) once developed an app based on Taolijin - Luoboshouqian as an experiment.

When users use coupons to purchase goods, the commission that would otherwise be earned after receiving the goods will be given to users in advance in the form of Taobao gift money, so that users can receive the deduction immediately.

For example, a toothbrush cup costs 5.9 after coupon, and the commission is 3 yuan. Originally, users needed to pay 5.9 yuan and could only receive a commission of 3 yuan after confirming receipt.

Now, users are given 3 yuan in Taobao gift money directly, and they only need to pay 2.9 yuan when placing an order.

For users who are more sensitive to price, this is a direct and enjoyable way to spend!

But it was later closed. In addition to the merger of the main platform with Haosheng, there were two other reasons:

1. A large amount of Taobao gift money needs to be recharged in advance, the repayment is slow, and the platform’s financial pressure is high.

2. The alliance has a limited number of Taobao gift money products that can be created, and we were able to obtain a few hundred places with special approval. But it cannot cover all coupon products, which is a big limitation.

The above four types are new attempts to distinguish themselves from mainstream Taobao apps. It is worth affirming that everyone is constantly thinking innovatively, especially this year, Taobao bonus has brought many Taobao agents new opportunities for business development.

We will not comment on the good or bad, right or wrong of the above four attempts. Ultimately, it depends on the user's choice and whether the platform can still exist healthily in 2 or 3 years. This is the best answer.

Author: Tianya lives in Shili Village

Source: Tianya lives in Shili Village