Introduction to Bidding Ads and Access Industries at Station B

Introduction to B station advertising

Bilibili advertising is a program-purchased information flow bidding advertisement, which is displayed within the Bilibili APP. Advertisers can use B station

The advertising background will place B station advertisements by itself. Bilibili is a communication community for young people. Through Bilibili advertising, corporate products can be

Promote to the over 100 million young people born after 1995.

Introduction to Station B

Bilibili is the nickname of bilibili, a video community website loved by young people. The platform was created in June 2009. It currently has over 150 million daily active users, of which 75% are young people under the age of 24. It is a favorite video website for young people born after 2000. Barrage and two-dimensional culture are the two distinctive cultures of bilibili. Bilibili's content covers anime, animation, originality, music, games, fashion, technology, life, entertainment, novels and other cultural elements loved by young people. The daily video playback volume exceeds 100 million, and there are more than 10 million original content submissions.

Danmu, which is the comment text filled in by users that flies out on the video screen, was first developed by Japan's Danmu video website Niconico Animation. Domestic AcFun and bilibili have successively introduced this system, which has been sought after by Chinese netizens. Now all major mainstream video websites have added the Danmu function to attract young people to watch. The reason why barrage is so popular among young people is that it is displayed on the video screen and has become a part of the video content; secondly, the content of barrage is sometimes more exciting than the video content and will supplement the video; thirdly, the content posted by oneself will appear on the screen, and users will have a stronger sense of self-identity, which is more in line with the social needs of young people. The barrage of bilibili is an important reason why B station users like B station.

The term "2D" originated in Japan, which means the two-dimensional world. The real world is the three-dimensional world, and the two-dimensional world is the flat world. Therefore, the "2D" is extended to the "world of the screen", that is, anime, games, novels, etc. Animation is a very important content element of Bilibili, and it is also a cultural element that the post-00s generation loves very much. Therefore, Bilibili has been sought after by young post-00s generation.

Introduction to Bidding Ads at Station B

Combining the advantages of its platform, Bilibili has developed an information flow advertising system suitable for Bilibili. Bilibili's information flow ads will be displayed on Bilibili's mobile terminal in the form of pictures and texts. Ads are charged on a click-by-click basis and a bidding model is implemented. The actual click price is calculated based on the user's actual bid. The PC ads on Bilibili are graphic and text ads. Bilibili's advertising platform is a programmatic advertising purchasing and delivery platform that supports users to place and manage advertisements independently. It has flexible rates and users can control and adjust advertisements in real time based on the effectiveness of the advertisements to obtain a better return on investment.

The advertising format is independently placed and managed by users, with payment based on advertising results. The flexible billing and management methods allow customers to independently control advertising placement and more effectively improve the return on investment.

Display form: picture and text

Display location: Mobile terminal recommended position information flow

Payment method: CPC, that is, pay per click

Introduction to the B-station advertising access industry

There are industry restrictions on the placement of advertisements on Bilibili. The following industries are restricted industries and cannot be placed on Bilibili. Enterprises in industries other than the following that wish to place advertisements on Bilibili can contact Shanghai Tianqing, the advertising sales agent of Bilibili, to learn about the details of the cooperation.

【High-risk restricted industries】

Advertisements for medical drugs, medical devices, and medical institutions; advertisements for health foods; disinfection products; advertisements for pesticides, veterinary drugs, feed, and feed additives; advertisements for alcohol; advertisements for products or services with expected returns on investment, such as business invitations, and real estate; advertisements for crop seeds, tree seeds, grass seeds, breeding livestock and poultry, aquatic seedlings, and breeding; finance; adult products; chess, cards, and mah-jong; KTV, bar-type entertainment venues, and massage; fireworks and firecrackers, and funeral ceremonies; religious supplies; and certificate and seal engraving.

【Law prohibited industries】

Industries that violate public order and good morals and national laws and regulations are prohibited from being promoted on Bilibili.

【Competitor and brand cooperation protection industry】

It is necessary to report and confirm with Bilibili’s advertising sales department.

Examples of high-quality industries suitable for B-station advertising

1. Mobile games. Mobile game users are highly compatible with Bilibili's user group. By placing mobile game ads in Bilibili's mobile information flow ads, the landing page can be set as the download page to attract users to download and increase the number of mobile game users.

2. E-commerce: Young people born after 2000 are also the main force of online shopping. Through the information flow advertising on the Bilibili platform, users can be guided to directly enter the platform to make purchases.

For advertising at Station B , please contact Qinggua Media