3 questions you must know about APP promotion and operation

3 questions you must know about APP promotion and operation

There are more and more APP applications nowadays, and there are many channels for promotion, but there are not many applications that can truly achieve both fame and fortune. I believe many friends in the industry often ask: How should we promote the APP we made? Why does it feel like not many people download and use it? If you want to do your job well, you must first sharpen your tools. A good app promotion and marketing strategy will definitely make you work twice as hard with half the effort. So before this planning, you must know the following 3 questions:

Methods/Steps
1. What does my APP do? When a person who does operations and promotion gets an APP application, the first thing he should ask is what this APP does? This question cannot be answered by thinking for a while, but should be answered within 3 seconds. Just as when a person holds a bowl, others know it is for rice, when he holds a cup, it means he wants to drink water, and when he holds a pen, he wants to write... Many items in life have only the simplest function, no more than three functions at most, and only one core function is well known to everyone, and this well-known function is a rigid demand. The core function of a wok is to cook. No matter men, women, young or old, as long as they see it, they will understand that this is the core function of the wok.

The same goes for APP. If you take over an APP and still don’t understand what it does for a long time, whether from its name or after downloading and trying it out once, then this APP definitely has no future because it does not bring core value to users. Look at the core function of WeChat, it is chatting, and the chat menu is put in the front; the core function of Sogou Input Method is typing. You will know the core functions of these apps as long as you open them and play with them for a while. Therefore, when you take over an APP, you need to find out what the APP does and what its core functions are in the shortest possible time. I just looked at the application rankings of an APP market and found that the top ones are those APPs with obvious words, such as a certain map, a certain music, a certain video, etc. You can tell what they are for at a glance. For a novice user, just by looking at the name, he or she will immediately know which application to download.

2. Who is my APP for? After knowing the core value of the APP, we need to analyze who the users of the APP are and who it is for. For example, a friend of mine has an APP called "Learn Together". Its core function is to facilitate students to find tutors and parents to find students. Obviously, the users of this type of APP are students and parents. Through the analysis of specific parents and specific students, it is found that most college students are tutors, and most parents of primary school students are looking for training.

In this way, the user group of the APP can be segmented. For example, information of students looking for tutors can be collected, or market research reports on primary and secondary school student training can be obtained through other channels to analyze the consumption capacity, group characteristics, and needs of such users. This can then better improve the user experience of the app, meet user needs, and provide a reference for early market promotion. Just like knowing the size of your feet will help you buy the most comfortable shoes, knowing your skin color will help you know what color clothes will look best on you. As the saying goes, only when you know yourself and your enemy can you win every battle.

3. Where are the users of my APP? When you know who your users are, it will be easier for you to develop methods that suit the characteristics of the user group. When you have the methods, you should also know where your users are. Knowing where your users are can help you target your efforts and write more effective marketing strategies. For example, a friend asked me last time: They have launched an intelligent car navigation, which can not only provide navigation, but also has many functions that are convenient for truck drivers. The users of such an APP are truck drivers and the places where trucks are produced – truck manufacturers. Why is this so? On the one hand, there are truck drivers who already have a need for it, and on the other hand, car manufacturers also have a need for it. Where are the drivers, where are the car manufacturers, and then find a large number of car manufacturers and bus stations, and cooperate with the people in the bus station management and the car manufacturers. He listened to my advice and started negotiating cooperation with car manufacturers, bus stations, and gas stations on highways. Eventually, his car smart navigation app was favored by users and also created profits for him.