February 2019 Marketing Calendar | Spring Festival, Valentine's Day, Lantern Festival

February Marketing Calendar is here! Because there are many hot spots and the focus is different, omissions are inevitable!

The most popular festivals for brands in February include the Spring Festival, Valentine's Day and Lantern Festival. So how can we take advantage of these trends?

Marketing Hotspots in February

Key Points

Solar terms and festivals

Spring Festival

This year's Spring Festival is on February 4, 2019 in the Gregorian calendar. In addition to Hardcore Page, which made its presence felt last week, many brands' Spring Festival marketing campaigns have been launched. In addition to red envelopes , the Spring Festival can also revolve around the following key themes.

Case 1: Online New Year Greetings-P&G

Cloud New Year greetings are mainly aimed at young people, colleagues and friends who work together day and night. During the Spring Festival holiday, many people go home to reunite with their families. Cloud New Year greetings come into play and add creativity and fun to the greetings.

Case 2: Gift-giving-JD.com

Giving gifts is essential when visiting relatives and friends during the Spring Festival. Many brands will launch Spring Festival gift boxes, including traditional boxes that contain a variety of snacks that are full of the flavor of the New Year, as well as trendy and practical innovative gift boxes.

Also comes with an emoticon pack.

Case 3: Reunion-Land Rover

The Spring Festival is a day for family reunion, and the hot topic before the Spring Festival must be the Spring Festival travel rush. As the Spring Festival is approaching, Land Rover's "Everyone Has a Way Home" series once again joins hands with Wu Zun to interpret the touching story of the way home.

Other hot spots

The 2019 Super Bowl Final will be held on February 3

The Super Bowl is the annual championship game of the National Football League (NFL), and the winner is called the "World Champion". The Super Bowl is usually held on the last Sunday of January or the first Sunday of February each year, which is called Super Bowl Sunday.

On January 21, this season's NFL AFC finals kicked off in Kansas City, Missouri, with the New England Patriots defeating the Kansas City Chiefs 38-31 to advance to the Super Bowl. On the other side of the NFC game, the Los Angeles Rams defeated the New Orleans Saints 26-23 after a hard-fought overtime and advanced to the Super Bowl finals. This year, the NFL Super Bowl will be held in Atlanta on February 4, Beijing time .

NBA All-Star Game to be held on February 17

The 68th All-Star Game will be held on February 17, 2019, local time in the United States.

The 2019 All-Star Game will continue the 2018 rules, with the Eastern and Western Conference vote-winning teams continuing to serve as captains to select their own lineups! According to previous reports, the top vote-getters in the Eastern and Western Conferences will broadcast the selection process live in 2019.

Chinese Football Association Super Cup kicks off on February 23

The Chinese Football Association has issued a media registration notice for the Super Cup, and the specific match time for the 2019 Super Cup has also been announced.

The 2019 Chinese Football Association Super Cup will be held at Suzhou Olympic Sports Center on February 23, 2019. The two teams will be last season's league champion Shanghai SIPG and last season's FA Cup champion Beijing Guoan . The specific kick-off time of the game is 19:35 in the evening.

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Source: Blue Roll