How to create a standard e-commerce live broadcast room at low cost?

If the host is the "face" we see when we enter the live broadcast room, then the background of the live broadcast room is the "outfit" we see. It accounts for the largest proportion of the audience's visual information reception and has a great visual impact on the audience. If the live broadcast room is dirty and messy, but the host has a good image, it is easy to give people a sense of inconsistency, thus causing the audience to leave the room. Therefore, we must pay more attention to the background layout of the live broadcast room.

So, how to arrange the background of the live broadcast room?

1. Live broadcast venue

Generally, the live broadcast room only needs to be 8-20 square meters, but there will be slight differences depending on the nature and category of the live broadcast. For example, if you want to live broadcast about dressing, you need to try on clothes for the audience, so the live broadcast room will need to be about 15 square meters. If it is a team live broadcast that needs to accommodate more people and products, the live broadcast room may require 20-4 square meters. Just choose a suitable live broadcast venue according to your live broadcast content. Before live broadcast, conduct echo and sound insulation tests on the live broadcast venue to avoid poor sound insulation or excessive echo, which may affect the live broadcast effect.

2. Live background wall

The live broadcast background can be a solid color or a display product. If you use a solid color background, try to use light colors as the main color, which will help to assist the lighting in the live broadcast room and make it relatively bright and soft.

3. Shelf layout

In the live streaming room where goods are sold, you may need to place hangers, wardrobes, storage racks, etc. as auxiliary items, so try to place these items neatly.

4. Ground design

Generally speaking, it would be best if the floor of the live broadcast room could be paved with attractive stalls, which can effectively reduce noise, prevent reverberation and affect the live broadcast effect. In the live streaming room where goods are sold, try to choose light-colored carpets, wooden floors, etc. to neutralize the color matching of the room.

5. Lighting arrangement

Try to use diffuse light sources in the live broadcast room to avoid direct light, which will expose the live broadcast image and affect the quality of the live broadcast. For front fill lights and auxiliary lights, try to choose lights with adjustable light sources. You can adjust the light intensity yourself to achieve better lighting conditions. The fill light should be directed in reverse to the wall facing the host, and then used in combination with a reflector. The diffused warm light from the reflector will make the host look better.

Basic lighting includes cold light and warm light. Combining the two, you can arrange the lighting in your live broadcast room that suits you.

Main light source:

It plays an auxiliary role, helping the host's face and the product to receive even and soft light, giving the audience a comfortable visual experience.

Live main light source

Fill light: The fill light has a beautifying effect. For example, to make the host's skin look delicate and lustrous, a circle fill light is used, which can both fill light and soften light.

Auxiliary background light: It is usually installed on the background behind the anchor. When the background light is turned on, the light and dark contrast of the picture will be more three-dimensional.

Lighting is a very important factor in the live broadcast room. Different lighting arrangements have their own advantages and disadvantages. They can complement each other when used together, making the live broadcast effect look better.

Author: Tian Xingjian

Source: Tianxingjian