What are WeChat Mall, WeChat Mini Program, and WeChat Store? What are the differences?
| Tencent has many products. Take the "WeChat APP" for example. There are many apps that rely on WeChat to survive, such as WeChat Mall, Mini Programs, and WeChat Store. However, many people can hardly tell them apart. So what are WeChat Mall, Mini Programs, and WeChat Store? What are the differences? Let’s follow Feng Chao from Jimifeng Technology to learn more about it! What are WeChat Mall, WeChat Mini Program, and WeChat Store? What are the differences? 1. Micro Mall Micro Mall appeared in mid-2014. At that time, Micro Mall mainly provided event marketing, such as smashing golden eggs, scratch cards and other games. The mall had relatively few functions, and the most important thing was that the WeChat payment function was not yet available at that time, so the mall was just a decoration. After 2014, micro-mall began to explode, and as WeChat became more open, micro-mall became better and better. 2. WeChat mini programs were only launched at the end of 2016. After several years of development, they have begun to prosper. Now mall mini programs and mini program games are very popular. The price is more expensive than the WeChat mall because of the high development cost. 3: Weidian Weidian is a product of the rise of WeChat and is e-commerce based on WeChat rules and mechanisms. Weidian is a small online store that can be opened at zero cost. It is a new model for e-commerce entrepreneurship. The main feature of WeChat is to provide shop-opening tools to people with skills, mainly small-scale sellers. Later, for some unknown reason, perhaps due to product positioning issues, there were very few updates. WeChat payment was also blocked by Tencent some time ago, so its development is not smooth now. What are WeChat Mall, Mini Program and WeChat Store? What are the differences? 1: The three have different positioning: The role of the official account is more about article marketing and brand communication, and it serves information and content. Mini programs focus on products and services, serving the end consumers and users, so they are particularly suitable for offline scenarios. 2: Different functions: Compared with official accounts, mini programs run more smoothly, can provide more complex products, and can embed more modules and applications, with a wider range of services. 3: Different experience: The h5 operation delay of the official account micro mall is relatively large, while the mini program experience is close to the native App experience and is very smooth and comfortable. 4: Different operating methods: WeChat public accounts are operated based on fans, and require long-term updates of original articles or the organization of activities to attract user attention. These traffics are not stable, and most of the users eventually become zombie fans and cannot be effectively converted. WeChat mini programs are based on the user's current consumption and can be used on the go, which is very convenient. Compared with WeChat official accounts, the operation of WeChat mini programs is relatively simpler. The above is what WeChat Mall, Mini Program, and WeChat Store are? What are the differences? According to the specific information, Jimifeng Technology is an Internet company focusing on mini-program development, mini-program production and design, and mini-program operation and promotion! When it comes to making mini programs, Jimifeng Technology is your first choice! |
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