2021CP Circle Report: New Brand Play!

In the "2021 CP Circle Marketing Report" released in March by Zanyihe and its fan circle marketing consulting brand Fandom, in collaboration with Enlighten, this year's popular CP circle IP content was mentioned - the TV series "Word of Honor" and the "Langlang Ding" group composed of the starring actors Gong Jun and Zhang Zhehan. Although "Word of Honor" has been aired for more than a month, its leading actors and IP content are still as popular as ever, and the ratings continue to rise.

Zanyi and Fandom have been paying continuous attention to popular CP content. As "Langlangding" becomes more and more well-known, its fan team of "shanren" is growing. The "Word of Honor Theme Concert" during the May Day holiday once again confirmed that the duo's popularity and commercial value are still on the rise.

And when marketers serving brands also become sugar-eating girls, we also summarize and analyze the new brand gameplay in the "Langlangding" world from multiple perspectives from three dimensions: brand, agent and fans, to provide reference for brand cooperation.

Author: Swing

Source: Praise