Apple App Store today officially launched a new category - "Shopping", increasing the 24 categories maintained since 2012 to 25. ASO 100 now supports viewing the App Store shopping list TOP1500 in real time. The adjustment involves the iPhone and iPad platforms, and new categories have been added to the App Store in 155 regions around the world, including China. Judging from the ranking list of ASO100.COM, the competition in the new category is still very fierce. Most of the top 10 are the main forces in the Double 11 e-commerce war, namely: Taobao, JD.com, Tmall , Dianping, Suning.com, Mogujie, Baidu Nuomi, Jumei, Xianyu, and Xiaohongshu . As of the time of writing, Apple is still in the process of adjustments, and the overall list does not yet show apps in the "Shopping" category. It can be clearly seen in ASO100.COM that the search popularity of "shopping" has soared since Apple notified the category adjustment on October 27. It is believed that the competition for search rankings for this word will become more intense in the future. In addition, we found that many of the big apps in the new "shopping" category are ranked relatively low in the search results for the word "shopping". You can figure out the specific reasons on your own. ASO100 Recommendations 1. There is no need to add "shopping" when submitting APP keywords. According to the instructions in Apple's email, for the keyword setting when uploading APP, developers who choose to upload APP in the "Shopping" category do not need to repeatedly add "shopping" in the keyword characters. The category name will be used as the default keyword for the App, and developers do not need to add it repeatedly in the keyword characters. 2. Improve the ranking in the "Shopping" list . According to the current rankings found in ASO100.COM, many large e-commerce apps have already entered the market. At the same time, in the early stage of the new category, many users are curious and will click on the "Shopping" category to find out more. Compared with the original category list, it will bring more targeted traffic. Seize this time period to quickly improve the App ranking in a short period of time. The traffic obtained will far exceed your expectations. Here are several ways to quickly improve the ranking: 1) Concentrate a large amount of investment in download activation, which can quickly improve the ranking when the next list is updated. It is recommended to directly do search downloads (CPSA), which can also drive the search ranking of keywords, killing two birds with one stone. 2) Increasing the number of real user comments can be very helpful in improving the ranking of the list. At the same time, please note that it is not recommended to use unconventional means to increase the number of comments, as the risk of being removed from the shelves is extremely high. 3) If you have multiple apps, especially paid apps, try to focus on directing traffic to the same app, and use the number of paid users to direct free apps. The higher the weight, the better the effect. If you have other resources such as exchange volume, it is recommended to increase the volume simultaneously. Short-term, concentrated volume will have better effects. 4) It is also a good idea to take this opportunity to directly promote paid apps. You can occupy both the paid list and the best-selling list at the same time, use CPSA to search for downloads, and add free apps and exchange traffic to guide traffic. I believe it will work wonders! APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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