Under what circumstances will the Douyin store deposit be deducted? Why was the Douyin store deposit deducted?

Since the establishment of Douyin store groups, more than half of the stores have had their deposits deducted. Each store will receive a discount ranging from 500 yuan to 2,000 yuan. We have been in e-commerce for almost ten years and are actually quite familiar with the rules of the platform, but the changes in Douyin are the fastest among all e-commerce platforms. Many operations that were previously possible may be restricted or fined soon. Therefore, whether you are a novice or an old hand, you must fully and timely understand the latest developments of Douyin Store.

In this article, I have sorted out some of the most common violations in Douyin store operations according to product listing, delivery and other common operational violations. I recommend all Douyin store merchants to read and collect it. Let’s take a look at under what circumstances will the Douyin store deposit be deducted? Why was the Douyin store deposit deducted?

01. Common violations in product creation

1. Products, titles, pictures, and detail pages must not contain sensitive or extreme words , and must not contain any information diverted by third parties, etc.; including product titles, product detail pages, product main pictures, product SKUs, product recommendations... must not contain any prohibited/sensitive words or terms such as advertising limits. For details, please refer to the table below: Once detected, the product will be directly banned, and in serious cases, points and deposits may be deducted.

Under what circumstances will the Douyin store deposit be deducted? Under what circumstances will the Douyin store deposit be deducted?

2. False advertising of product information (including medical and extreme advertising terms, etc.) The description of the product details page must be consistent with the information on the outer packaging; there should never be exaggerated before-and-after comparisons of the effects of use, or advertising that the product can have any clear role or effect.

For example, if you advertise that you can “become a whiter skin tone in 7 days” or “slim down your belly in a week”, these are not allowed. For details, please refer to the implementation rules of Douyin Store’s false product efficacy: school.jinritemai.com/doudian/web/article/111410

Under what circumstances will the Douyin store deposit be deducted? Under what circumstances will the Douyin store deposit be deducted?

3. The categories are placed in the wrong place. In fact, it is a very common thing for Douyin stores to put the wrong categories. There are even people who specifically place items in the wrong categories just to pay less deposit.

Under what circumstances will the Douyin store deposit be deducted? Under what circumstances will the Douyin store deposit be deducted?

For example, I want to sell small household appliances, but the deposit required for the small household appliances category is 10,000 yuan, but the store’s deposit is only 5,000 yuan. Some people will put small household appliances into low-deposit categories such as kitchenware and tableware, with the aim of saving a deposit of 5,000 yuan.

Some of them are for the purpose of making price difference, by putting products with high deduction points into the Douyin store category with low deduction points. For example, the platform technical service fee for daily household items is 5%, while the technical service fee for household appliances is only 2%. There are also some categories that require targeted access. Some merchants do not have the relevant qualifications and entry channels, and deliberately place them in the wrong categories. For example, they put accessories like earrings in clothing and bags; they privately upload card and coupon products, etc. These non-targeted invitation products and stores that are placed in the wrong category will almost always be directly banned and all deposits will be deducted.

Note: Targeted invitation categories include but are not limited to: fashion accessories, jewelry and collectibles, wine, tea, local life, fur, etc.

Under what circumstances will the Douyin store deposit be deducted? Under what circumstances will the Douyin store deposit be deducted?

4. Selling counterfeit and shoddy goods. Unauthorized use of brand trademarks, unauthorized copying, and mass production and sale of identical products. The screenshot below shows that a Douyin store was deducted a deposit of 5,000 yuan for selling counterfeit (unauthorized) goods.

Under what circumstances will the Douyin store deposit be deducted? Under what circumstances will the Douyin store deposit be deducted?

Note: Do not post big brand products without authorization.

5. Publish third-party information. For example: physical store information, bank account numbers, QR codes, non-platform links, non-platform watermarks, non-platform contact information, etc.; cannot appear anywhere in the Douyin store.

6. Product main picture specifications (main picture size: 600*600). Product pictures and details must not contain descriptions unrelated to product information, such as external website logos, contact accounts, QR codes, and other advertising information;

Product images cannot be overly revealing; celebrities cannot be used (photos involving celebrities require submission of qualifications) It is prohibited to have too much text on the image. The image cannot contain other platform logos

7. Posting prohibited goods on the platform. Prohibited goods include but are not limited to: stun guns, anti-wolf sprays, venting balls, controlled knives, flammable and explosive items, audio-visual products and videos containing pornographic and obscene content, etc. Douyin Store [Publishing Prohibited Goods/Information] Implementation Rules: school.jinritemai.com/doudian/web/article/101805

8. Non-agreed products cannot be released. What is the release of non-agreed products? Refers to the platform implementing a targeted invitation system for some specific brands or categories of goods. Merchants have released specific brands or categories of goods without passing the platform's invitation and review permission. Douyin Stores release non-agreed goods implementation rules: https://school.jinritemai.com/doudian/web/article/105808

9. The material information of the product is not filled in in a standardized manner, which can be simply understood as the material and material content told to consumers being inconsistent with the actual product, thereby misleading or even defrauding consumers.

For example, "Martin boots made of top-grain cowhide, genuine leather, authentic and worth the price!!" But the actual product is cheap PU leather. This can easily lead to violations, resulting in points and deposit deductions.

Which behaviors will be judged as "false material" propaganda?

False advertising - fictitious product information/material composition does not match: for example, the actual product contains 30% silk, but it is claimed to be real silk or 90% silk; False advertising - inconsistent key product information: for example, the title claims 100% silk, but the attributes or product information details page claims 50% silk. Spam information - the product lacks necessary information: Down products do not clearly correspond to key material information such as down content, down type, and filling amount at the product information level.

The picture below shows the material definitions and standards of some special commodities as standardized by the Douyin platform based on national, industry standards and industry practices. Merchants are requested to provide standardized descriptions.

Under what circumstances will the Douyin store deposit be deducted? Under what circumstances will the Douyin store deposit be deducted?

02. Common violations in shipment

There are currently three delivery modes that can be set in the Douyin store backend, namely spot delivery, tiered delivery, and full pre-sale delivery. Please see the table below for the corresponding definitions and delivery time limits:

Under what circumstances will the Douyin store deposit be deducted? Under what circumstances will the Douyin store deposit be deducted? Within 24 hours after the merchant ships the goods (uploads the logistics order number), the logistics order number will have the first logistics collection information on the official website of the corresponding logistics company.

How to avoid fines and points deductions for overtime collection?

Shipping software: Pinduoduo merchants will synchronize logistics information after there is pickup information for shipment (it is not a big problem to synchronize in advance, because if there is no pickup information within 24 hours, Duoduo merchants will also be fined, so generally there will be pickup information within 24 hours after synchronizing logistics information)

Supplier electronic waybill shipment: promptly notify the supplier to collect the 24-hour collection timeout logistics order number of the early warning center;

03. Other common illegal operations

1. Obtaining a single through improper means

S orders are not only against regulations, but are now illegal. It is better to place a few orders at a low price and at a loss than to place S orders in bulk;

2. The negative review rate is high, and the positive review rate is less than 80%.

If the rate of negative reviews drops sharply within a short period of time and the rate of positive reviews is lower than 80%, the platform will also deduct points. In serious cases, the business will be rectified or even fined 2,000 yuan.

3. Infringement of design patents

We have also encountered a store whose products were judged to have infringed on appearance patents, resulting in a fine of 2,000 yuan and a three-day suspension of business.

4. Service ticket not processed within the time limit

Wrong behavior: The platform customer service initiates a service ticket to the merchant. The merchant needs to respond within 24 hours as required by the platform. However, the merchant has not responded to the service request initiated by the platform. In this case, the platform will take violation measures against the merchant. Correct method: It is recommended that merchants pay attention to the message reminders in the website in a timely manner. Merchants should respond effectively according to the countdown prompted by the system in the store backend-after-sales-service order application module. The response time is divided into three types: 24H, 12H and 2H.

5. The merchant’s after-sales contact information is invalid

Wrong behavior: The contact number left by the merchant in the background is an uncommon number, resulting in multiple inability to connect. If the number of unconnected calls exceeds 3 times within 24 hours, the platform will conduct a judgment. Correct way: Merchants need to set a valid contact number in the Doudian backend-after-sales-customer service phone setting.