Ocpc cost is high? 6 steps to reduce costs with Ocpc!

How to reduce the cost of Ocpc is probably one of the most concerned and troublesome issues for bidders.

Currently, many people are investing in Baidu Ocpc, and the competition is very fierce. Even though the cost of Ocpc is high, it wins in terms of volume.

The results of running Ocpc on many accounts are good, but the cost is too high. In fact, the cost of Ocpc can be controlled. The following editor summarizes the six steps to reduce the cost of Ocpc, hoping to help everyone.

First, let’s take a look at the three core data that Ocpc controls: display volume, click-through rate, and conversion rate . Optimizing an Ocpc account always revolves around these three points.

If Ocpc reduces costs and directly lowers prices, it is very likely that consumption will decrease or even no consumption will occur. The most scientific method is to first perform positive volume expansion operations and then negative volume collection operations.

Six steps to reduce costs in Ocpc

1. Creativity

The first step to reduce costs with Ocpc is to optimize the creative, perform positive operations, continue to optimize the creative, optimize the creative style, increase the click-through rate, and increase the competitiveness of your advertising

2. Orientation

Ocpc reduces costs. The second thing is to add words, especially conversion words. If you have a larger budget, you can build a separate conversion word plan to facilitate conversion word management.

Delete negative words and check whether there are too many negative words. Too many negative words will directly affect the ability to explore traffic.

3. Traffic pool

After the above two steps of positive operation, the display volume will increase, and keywords will be sorted regularly. Check the search word report in the last month, and deny the words for the needs that cannot be converted. Give priority to accurate denial of words, and be careful not to deny too many words ;

Analyze the multi-dimensional conversion costs, including time period conversion costs, regional conversion costs, and planned conversion costs. When there are obvious differences in the analyzed time periods and regions, pause those with poor effects. Be careful not to perform batch operations . When there are obvious cost differences for each plan, go to a certain unit, find words that are used for consumption, do not convert, or have too high costs, and pause them.

At this time, the cost of some accounts has been gradually reduced!

4. Bid

After the above operations, when the display volume increases, the cost reduction target bid for Ocpc is 5~8%

5. Observation

Do not adjust again immediately after the adjustment. Observe for 3-5 days. If the consumption speed remains unchanged and the display has not decreased, then reduce it by 5%. If there is no consumption, the consumption speed slows down, and the display drops sharply the next day after the price reduction, it needs to be increased by 10%.

Consider the next adjustment direction based on the effect. When Ocpc reduces the cost price, it needs to be accompanied by positive operations.

6. Frequency

Smart delivery is different from CPC. You need to give yourself time to learn after adjustment and calculate the cost over a longer period of time.

Only after completing these six steps can it be considered a scientific price reduction. It must be made clear: do not lower prices as soon as you think that Ocpc will reduce costs. Price reduction is an operation to increase volume. If the account is running well and suddenly the volume is increased, it will definitely affect the original effect.