The most effective way to promote Xiaohongshu: product promotion!

4. Create high-quality note content

So what are the steps in product promotion and what should we pay attention to? Let’s focus on these.

1. Promote through amateur articles

In today's information age where people are generally accustomed to online shopping, when we set our eyes on certain items, we often choose to search for information about the product on various platforms because we cannot touch the physical items. Official hard advertising is often not our consideration standard. Instead, we tend to refer to the usage experience of other buyers or the "reviews" of some KOLs.

Therefore, we need to use the promotion method of spreading amateur manuscripts to build a content pool. Many amateur tutorials have been introduced in the official account before, including a detailed introduction to the writing method of Xiaohongshu. Moreover, our company has a group of high-quality amateur writers who are familiar with the rules of Xiaohongshu and know how to write articles for Xiaohongshu.

Although amateur manuscripts may sound insignificant, once high-quality manuscripts are created, they will be the most important step in product promotion. Only when the foundation is solid can other subsequent promotions achieve better results. So what should we pay attention to when writing articles by “amateur” authors? The first thing is to be responsible for your own words. Product promotion is not about blindly exaggerating and praising the product, but about finding the advantages of the product and its audience, and displaying as many keywords as possible and avoiding violations.

2. Promotion of articles by KOLs

KOL is what we call "Internet celebrities" in our daily life. They have a certain fan base and can achieve high-quality publicity effects with only a small number of articles.

The more high-quality content a KOL's notes have, the more traffic recommendation rights they will get. When promoting on Xiaohongshu, you must create high-quality note content that targets consumer touchpoints, can answer consumer questions, and provide targeted suggestions to convey real experiences to users and gain consumer recognition.

When we choose KOLs, we don’t just randomly recommend them. We also go through multiple considerations, such as whether they are suitable for the tone of the product and brand, whether a large number of their fans are the target audience of the brand or product, and whether there are any water accounts, etc.

3. Imitation of popular articles-promotion of high-quality articles

The focus of this promotion method is on the manuscript, so how to write high-quality manuscripts?

Good quality pictures. The most direct sensory stimulation we get when opening Xiaohongshu is the dazzling array of pictures. From the user's perspective, we will definitely open articles whose cover pictures can bring us aesthetic experience and certain product judgment. Therefore, image quality and photo-editing capabilities are critical, and can be achieved with the help of photo-editing software and high-quality shooting scenes. Moreover, Xiaohongshu currently focuses on promoting video notes, which is also an important consideration.

4. Find the right agent