A collection of brand New Year's Eve cases, Durex's classics are hard to surpass!

2015 has passed and 2016 has begun. The feeling of New Year’s Eve seems to be as grand as the Spring Festival. WeChat officially released the WeChat red envelope data on the evening of December 31, 2015:

It generated 2.31 billion, more than twice last year's New Year's Eve. Since the advent of WeChat red envelopes, a festival without red envelopes would not be a complete festival.

The New Year is an important marketing festival, and it is also a three-day holiday. Activities are of course indispensable. Taking advantage of festivals is also the focus of social operations . Here are a few cases of brands taking advantage of festivals for you to enjoy:

Durex

[December 31, 22:00] An interactive topic that raises questions and creates the topic #Young people love this set#.

[December 31, 23:00] The text is concise and powerful, and the changes of "5" and "6" in the gif animation of the picture are well combined!

[December 31, 23:59] The calendar shows the New Year's Eve, and the words "宜行房" below plus the text "once tonight, once a year" are very clever.

【January 1st 10:00】Use text skills and combine them with products.

Coca Cola

【December 31, 20:30】Start the New Year’s Eve with a wish-making activity.

[December 31, 23:59] A Gif animation showing the wait for the New Year.

[January 1, 00:00] Connecting with the above picture, it will take one minute to start the 2016 mode.

[January 1, 09:30] The first day of 2016 starts with a question-style interaction. The "comics + copywriting" language is very down-to-earth!

JD.com

[December 31, 16:19] New Year promotion lottery, this is a good idea, the entertaining language and the festive lottery activity, combined with the promotion link, are a good combination!

[December 31, 23:31] A set of posters with the theme "Nothing is too difficult to overcome" was released. It is very appropriate and basically matches the current situation of many young people: procrastination, lack of time, etc.

Wong Lo Kat

I posted a Weibo at exactly 0 o'clock. The picture is not very creative. Only the dial on the jar is well combined, but it is not very good.

Kunlun Mountains

[December 31st 09:30] Countdown to delete the unhappy years of 2015, from text to Gif animation effects, very interesting.

[January 1, 08:00] Commemorative zodiac stamps are a good way to enhance your brand’s image.

vivo

[December 31, 19:31] Nine year-end questions in the nine-square grid , the pictures are very thoughtful.

【January 1st 08:00】It’s just a greeting.

[January 1, 11:28] Fill-in-the-blank questions are commonly used in operations, allowing users to answer and participate.

Easy to like

Combining with the theme of "易", the following copy can be more sensational. How about "Time flies, but the original intention must be praised!"?

Baidu

The New Year’s LOGO is also a way to leverage the momentum.

Sogou

Sogou also has a holiday version of its LOGO, and the changing animation is quite interesting.

There are many brands that use the new year's marketing to leverage the momentum. I won't list them all. The above brands have a lot to learn from. I will briefly sort them out and share them with you:

• First, ask fans questions to stimulate participation: Coca-Cola often uses this method to ask fans questions. It is better to ask questions than to write them directly, so that users feel involved.
• Second, the copywriting should be youthful: the copywriting of vivo and JD.com is very down-to-earth and interesting, and the content will resonate with users;
• Third, the Gif animation effect is great: several GIF images such as Durex and Coca-Cola have good effects, at least making users feel that it is very attentive and the presentation effect is also great. Especially the picture of Durex 2015 turning into 2016, which is really amazing when paired with the copy.
• Fourth, you can also play with your LOGO: It is not new to dress up your brand LOGO in festive styles, and many companies are doing it. However, there are fewer Internet brands in the new year of 2016. If this element is played well, fans will also love it. This is part of the operation.

Suddenly I found that every year goes by so fast. Suddenly I feel that many brands are growing rapidly, their social operation skills are improving, and fans’ activity is increasing. Good leveraging marketing will inevitably increase brand value. These are not just superficial manifestations reflected in the growth of fans and reading numbers.

Finally, let me summarize it with a marketing poem:

Brands take advantage of the New Year's Eve,

Copywriting creativity is not trivial.

Fan operations require interaction.

Nostalgic blessings bring endless joy.

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This article was compiled and published by (APP Top Promotion) by @魏家东. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!