What is the push mechanism of Tik Tok? How does Tik Tok get traffic?

In today's Internet age, traffic is the most important thing no matter what platform it is. The more traffic, the easier it is to convert and realize monetization. So what is the push mechanism of Douyin?

What is the push mechanism of Tik Tok?

Douyin’s recommendation mechanism is similar to that of Toutiao, both of which make recommendations based on fan data feedback.

What is the push mechanism of Tik Tok? How does Tik Tok get traffic? What is the push mechanism of Tik Tok? How does Tik Tok get traffic?

For example, when you publish a work, the account gives you 500 basic playbacks. Calculate the data of the initial 500 playbacks, including the like rate, comment rate, forwarding rate, and completion rate. When these three data reach a certain standard, you will be recommended higher.

Each layer of playback volume corresponds to a layer of data, so the likes, comments, and reposts of Douyin’s initial 500 playback volumes are very critical.

How does Tik Tok get traffic?

1. Traffic pool

Tik Tok will allocate a traffic pool to each work, so even if you have no fans, the system will distribute dozens of traffic to you; if you perform well in the traffic pool, your video will be pushed to more users. Douyin's traffic pool mainly depends on the number of likes, comments, reposts and completion rate of the video. The better the indicator data, the more traffic it will get.

2. Seize the traffic recommendation mechanism of Douyin

Because the official function is to automatically identify an account category. For example, when you look at a screenshot, it is a photo, and some tips on taking photos. The overall content of his videos mainly shows photography skills and is content-centered. Now, the official will identify this type of account and push it to pages for user groups who often like to watch photography or like to watch this kind of skills.

Therefore, our initial positioning and the content we publish are very important. We have done the customization, but the content is messy and the layout is not clear, or we share makeup, clothing, and weight loss one after another. In this way, the official has no way to judge the attributes of our account, so it will naturally be recommended.

3. Heat weighting

Only after being tested by a large number of users and layer-by-layer weighting of popularity, will a video be included in Douyin's recommendations. The popularity weights are as follows: number of reposts, number of comments, and number of likes. The popularity of a video can only last for a week at most, so you also need a stable content update mechanism and the ability to continuously produce popular products.

In fact, the algorithm for Douyin recommendations is relatively simple. After you have sorted it out, you can optimize it according to the actual situation of your account, and then formulate some executable goals and plans, which will quickly help everyone get recommended on Douyin.