How can educational institutions carry out good community operations?

With the continuous acceleration of the development of mobile Internet, the cost of acquiring traffic for educational institutions is getting higher and higher, and retention is becoming more difficult. In order to retain users, community has become an important tool in 2020, and almost every education and training company has it as standard.

We all know that traditional enrollment promotion methods are high cost and low return. However, social marketing has the advantages of wide coverage and high traffic, and can obtain traffic at a lower cost. Many educational institutions have also joined the ranks of online operations and established communities to maintain customers.

WeChat has now become the main channel for educational institutions to obtain private domain traffic. Currently, WeChat has 1.206 billion monthly active users, which has also spawned a large number of WeChat marketing plug-in tools.

In an increasingly expensive environment, organizations can only achieve sustained rapid growth by accumulating private domain traffic. So how do educational institutions build private domain traffic?

You can build an exclusive online education platform through a third-party technology service provider, Maker Artisan. The community created in this way can directly reach users and accumulate fans. It is easy to create a group, but it is not an easy task to operate a community well!

First of all, there must be a clear purpose for creating a group. You should know what you want the group to do and what content it wants to express. Then, you can initiate a call to establish a community, such as a junior high school student group, a high school student group, a mathematics exchange group, etc. You should establish clear goals in different categories. This will attract more users to your community.

In the community, teachers share some extracurricular knowledge, learning tips, short videos and other content. When target customers see these knowledge points, they will feel that they are helpful, thus achieving retention, interaction and conversion.

Many community managers say that after the community has been operating to a certain stage, the activity of group members gradually decreases, and some even active group members slowly become lurking members. If this continues for a long time, the community will surely die slowly.

If you want to make a community truly active, you must rely on topics and activities. Only by guiding the generation of topics and the conduct of activities can you boost the atmosphere within the group.

1. Planning theme

Conduct content sharing sessions in the community, plan a theme every week, organize one or two students to present their own views and opinions, and invite other members to discuss together. Regular sharing will create a sense of identity among members.

2. Check-in activities

In order to activate community activity, many communities have adopted a check-in model.

There is a topic that everyone has reached a consensus on, such as memorizing words together, getting up early together, jogging in the morning together, going out at night together, etc. If the check-in theme is not clear, it will be difficult for everyone to form an atmosphere of checking in together.

Members who actively complete the check-in tasks can also give a community medal or a red envelope as an encouragement to those who persist in checking in and meet the standards.

3. Invite famous teachers to give lectures

Lectures by famous teachers and experts are also a good way to add value to the community. For example, regularly inviting experts to give live lectures and answer questions for students in the group. This not only enhances students' sense of gain, but also uses the celebrity effect to inspire students to spread the word.

Or hold offline lectures regularly, use activities and reservation functions to direct students from online to offline physical campuses, and combine online and offline well.

4. Make group members feel involved

Traditional learning communities have low participation and are prone to a large number of people lurking.

To prevent this from happening, community members are required to submit their homework regularly and ask the instructor to give brief comments. Such a link setting will greatly enhance the user's sense of participation, and can also screen out users who value the community more.

In addition, operators also need to regularly clean up users who have been lurking for a long time or have refused to submit assignments for a long time to ensure the accuracy of users in the group.

5. Cultivate user habits

The purpose of cultivating user habits is to trigger users to open the app and then organize activities at fixed times.

For example, in the "30-day supervision group for developing good homework habits", after each session, you can send the homework status to the group and upload photos of some good homework. If the child is reciting a text, you can also let the child recite it in voice and upload it, so that parents can pay attention to the activities and sharing in the parent group for a long time.

6. Community maintenance

If you want to manage a community well, you definitely need the continuous operational output of a strong management team.

The community must have dedicated group managers to perform group management services and continuously output valuable content. They should help your group members solve problems and bring value. Once group members develop feelings, they will not leave easily.

7. Improve the quality of group members and continue to attract outstanding people

In order to screen out high-precision users, high-quality communities will raise the threshold to attract group members. The common methods of knowledge stores are charging and encrypting, filtering out those inaccurate people and finding real people of the same kind, so that the community can survive and monetize better.

From a psychological perspective, free things will make people not cherish them and throw them away easily, but if they are rewards obtained through one's own efforts, people will cherish them more.

In order to ensure the sustainable development of the community in the future, you must set up thresholds to find groups with the same values ​​and recognize you. Even if there are only 10 group members with the same values, it is better than 100 fake members.

Nowadays, community operation is one of the commonly used methods for educational institutions. By building their own private traffic pool to realize user operations, they can protect the profits of educational institutions.