SEO promotion means to build a website according to the preferences of search engines. So if the search engines don't like it, we must not put it at the top and change the title frequently. Generally speaking, if the website weight is not high, it is recommended not to modify the title casually, because once you change the title, it will re-recognize you once again, increasing its judgment cost. So what situations are considered low weight? For example, slow snapshots, few entries, slow entry, and low PR. If you change the title, the snapshot will not be updated for a few days. In serious cases, it will cause the snapshot to regress and the keyword ranking to drop. If your Baidu snapshot is updated every day, it will be updated in time the next day after the title is changed. There is another situation in which the website title may be K, that is, in a very short period of time, you often like to modify the title, friends need to pay attention to this. Second, the website is frequently revised. Website revision is one of the common ways to reduce the website's authority. If the website has a large amount of traffic, it does not need to be revised. If it really affects the user experience, change it gradually. Don't change it all at once, otherwise Baidu will crawl your website the next day and find that you have changed and don't recognize you. Baidu will think it is a new site and needs to re-recognize your new site. It will need to re-review and re-verify, which will reduce the authority for a period of time. But if the authority is high, it will get better soon. If the authority is low, it may take longer. Third, the keyword density is too high. This needs to be treated according to the specific website. Do not intentionally add or reduce keywords. Just let them appear naturally. If you intentionally increase the density, it will cause over-optimization. There should be several keywords in the article normally, but you insist on adding a lot, which makes it difficult for users to read. Baidu does not allow this. It is conceivable that Baidu’s demotion is justified. Therefore, things like keyword density do not need to be added deliberately, just make it natural. Fourth, if the website collects much more content than the original or pseudo-original content, the quality will be difficult to ensure. When searching and selecting, the search engine will classify your website as a lower level, so it is better to collect less. If you really want to build a good website and keep it for a long time, don't collect it. As long as you open this head, it will easily be regarded as a spam site by the search engine. This must be kept in mind. Fifth, use only pictures as titles. Many people think that titles and menus in the form of pictures look better than those in the form of text. It is true that images can make your site look more unique, but for SEO, referencing images is wrong. Because h2, h3, and other menu links are very important SEO projects. If you think your h2, h3, and other tags are not good-looking enough, you can try to modify them in the style sheet. Sixth, it is common to ignore the title tag and leave the title tag blank. This is a very important place where you can put keywords, because it will not only help you optimize, but this tag will also be the title of your website's search results. For the real winner, no matter what his living conditions are, he will not destroy himself. Many web pages use Rich Media formats such as pictures or Flash, and there is no searchable text information. Seventh, the web page content lacks keywords. Once the keywords are confirmed, you need to use them as much as possible in the web page content. It is best to present the keywords of your web page when the search engine crawls the description in the first paragraph. Of course, it must make sense. It would be even better if they were bolded or highlighted. Search engines prefer sites with friendly page structure, correct code and clear navigation. Make sure your pages are valid and viewable in all major browsers. Search engines don't like too much Flash, iframes, and javascript scripts, so keeping your site clean and tidy will also help search engine "spiders" crawl to your site's index faster and more accurately. Eighth, sending outbound links in bulk adds a lot of junk to the Internet and increases the cost of search engine recognition. Moreover, sending outbound links in bulk is an extremely obvious cheating method. Needless to say, we all understand this, so search engines are determined to punish those who send outbound links in bulk. The above editor has counted the SEO promotion operation methods that search engines hate the most. Even if some methods are effective for a certain period of time, you will find that your website will suffer a great penalty afterwards. |
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