Why would I be the first to support paid reading on WeChat?

Yesterday, Hong Bo, a well-known IT person, revealed in his circle of friends that Tencent will launch a paid reading function for WeChat official accounts . Ma Huateng confirmed that Tencent has planned to launch a paid reading function in the near future. I think this is great news. It is also a rare opportunity for many self-media people.

Although many people are not optimistic about paid reading on WeChat official accounts , and some even say that they will be unfollowed if they pay, I will still be the first to support it. The reason is simple. Paid reading on WeChat public accounts is very beneficial to all three parties.

1/ First of all, readers

Once paid reading is launched, readers will clean and stratify the dozens of public accounts they follow on their mobile phones. First, clean up the public accounts that offer paid reading but you are unwilling to pay for. Next, it is a matter of prioritizing the public accounts. This is a bit like the [top function], but it is just a formal sorting. When the element of money is taken in, the stratification of this public account becomes obvious. For paid public accounts, readers are given priority in terms of time and opportunities. Other public accounts will gradually fade out of sight. In this way, readers can greatly improve the ratio of time, energy and knowledge benefits.

Because those public accounts that offer paid reading are worth reading. The reason is simple. If you sell it openly and charge for it while others do it for free, the content must be guaranteed. It doesn’t matter if the readers are not satisfied. They will just not buy from you next time. There is no deception here. Readers have a basic understanding of a public account and are very clear about which ones are worth paying for.

There is a phenomenon that when readers pay to read, even if it is only one dollar, the author is eager to share his life experience with you. This is not only financial support, but also great spiritual encouragement.

Summary: Readers can optimize their reading time, improve their input-benefit ratio, and stimulate public accounts to output more high-quality content.

2/ The second is the author of personal WeChat account

I believe that only personal WeChat public accounts will offer paid reading. Companies cannot be stupid: to the extent that they let their users pay to watch their products. Because companies are not short of money, the ones who are poor are the original creators of personal public accounts. Don’t say things like “I don’t make enough from advertising.” I really don’t know what public accounts you follow. Public accounts that can make money from advertising fees are basically marketing accounts.

Most public accounts do not make money, and their survival depends entirely on willpower. Several public accounts I know have lost their will and stopped updating. I also know a few friends who are very strong-willed and insist on updating, but the frequency is getting lower and lower.

Why are so many people now pessimistic about WeChat official accounts? Because those authors can’t hold on any longer, the high-quality content is gone, and the content has become as homogenized as twin sisters. What’s particularly funny is that a big account with tens of millions of fans can actually push out content from several years ago. During this period of time, WeChat official accounts were indeed dead. Money is motivation, which can quickly activate excellent content creators.

Even if your public account has only a few hundred readers, it doesn’t matter. As long as there are 50 paid readers, at 2 yuan per time, you will have a profit of 100 yuan. Money is one part, and the joy of sharing with others is another part. When you add them together, you have the motivation.

Summary: Personal public accounts have direct income and are full of creative motivation. There is no need to rely on other platforms to make money, and communication with readers is more direct.

3/ Finally, other self-media people

I think the last category of people are very, very important. If a public account launches paid reading, then its demand for high-quality content will be infinite.

The opportunity for self-media people has come, and those authors who have no fans but have high-quality content will usher in a spring. Let me take myself as an example. If [Shock Copywriting ] launches paid reading, then its demand for content will increase. Shock copy requires more content, the more the better, and the higher quality the better. At this time, Shock Copywriting will invite outstanding authors to cooperate. The author's excellent content is promoted through the "Shock Copywriting" platform, and the revenue from paid reading is shared between the platform and the original author.

In this way, every WeChat public account can become a content platform. No matter you are a big shot or a grassroots, an internet celebrity or an office worker, as long as you have material and your content is good enough, you can cooperate with many public accounts that offer paid reading. This saves you a lot of trouble. You don’t need to go through the trouble of creating your own public account. Save time on operating the official account and focus on creation. That way, monetization is simpler and more efficient.

Summary: As long as you have the material, you don’t need to learn how to operate a public account, and people will naturally take the initiative to cooperate with you. Soon, content will return to content.

Then, paid reading may eliminate these types of public accounts.

1/Porter

People are becoming more and more aware of intellectual property protection, and platforms are also protecting original works. Those public accounts that act as porters will have no goods to move. Even if you are reprinting an article, the threshold will be higher and there is a high possibility of paid reprinting.

In the past, you could gain a large number of fans by diligently carrying the content. This kind of diligence is useless now. Taking other people's things will not work after all. It’s better to be diligent and create your own works.

2/Poor quality

Public accounts with poor quality and poor content do not have much time left. Time is money, and readers won't give it to them. More time and opportunities are given to those of high quality and paid quality, and all that is left for them is elimination.

3/Marketing Account

No one wants to see advertisements in public accounts, except those related to advertising.

Finally, what do you think about paid reading on WeChat public accounts?

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @震惊文案 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!