Answers to 31 difficult questions about Xiaohongshu’s monetization and operations!

As more and more brands and organizations flock to major platforms, and faced with brands that are beginning to move towards a professional stage, today we will answer questions about the various doubts that many brands encounter when promoting on Xiaohongshu . Okay, without further ado, let’s select some of the more concentrated and valuable questions and start solving them!

1. Answers to questions related to Xiaohongshu operations

Account Management

1. Will logging into two Xiaohongshu accounts on one mobile phone affect the account weight?

There is no impact if there are two accounts on one device, but if you switch between multiple accounts on one device, the flow will be limited.

In addition, if a Xiaohongshu account is blocked, it generally will not have any impact if you re-register an account and log in with the same device. Generally, the most that happens is that the account will be blocked, not the device.

2. Will article weighting be reduced if tags are changed frequently?

Frequently changing the tags of articles will not only reduce their weight, but also limit their traffic. Generally, there is no big problem in changing the tags when they are just published, but once there is a certain amount of traffic, changing them again will easily limit the traffic. Please note that frequently changing tags is absolutely not allowed.

3. Will deleting notes have any impact on my account?

If you don't delete in batches, the impact will not be significant.

4. If I delete a note on Xiaohongshu, will the likes be lost?

This will definitely happen. The number of likes is the sum of the number of likes of all your notes. If you delete a note, of course the number of likes corresponding to the deleted note will be reduced. Be careful not to delete notes in large quantities, as it will affect your account!

5. Someone asked where to buy similar content under the note, and I was reported after replying. Will it have any impact on my account?

It definitely has an impact. Xiaohongshu strictly restricts advertising promotion content, not to mention diverting traffic to other platforms, so you should answer this type of question with caution or even try not to answer it.

6. If my account is downgraded after editing articles multiple times, will it affect future operations? Do I need to re-register my account?

First of all, the demotion you think is not necessarily caused by editing the article many times. I am curious about how many times you edited it. And since you think you have been demoted, it means that your current note data must not be very good, or worse than the previous data. It is normal for the note data to have certain fluctuations. If the gap is too large, it is recommended to consider the content quality of the notes first (including whether the content is good, whether it contains illegal words, whether it contains suspected advertising words, etc.). If there is no problem with the quality of the notes, then consider the problem of demotion and violation.

According to the multiple edits described in the question that led to the demotion, it is assumed that there was no violation. I would like to mention it here, but a few comment violations and occasional note violations are actually not a big problem. I don't think it is necessary to re-register an account. Just focus on the content and reduce the number of note edits in the future, and the traffic will slowly improve.

Content violation/inclusion

7. The notes did not indicate any violation, but were not included. What was the reason?

If your notes cannot be searched, it may be that your notes contain sensitive words that are under review, or have violated the rules and are restricted from exposure. You can wait for a while before searching again. If you still cannot find the note or have received a notification that the note is in violation of the community standards, you will need to modify the content in accordance with the community standards. After the modification, the note will be reviewed again. If there is no problem, it will be restored.

For sensitive words, you can use Lingke Dictionary (http://ci.lingke.pro/) to check if your notes contain sensitive words before posting them and make corresponding modifications.

If there are no sensitive words but it is still not included, you should also check whether there are too many advertising words;

In addition to advertisements, it is also possible that the brand included in the content has been temporarily banned by Xiaohongshu, so as long as the brand name is included, it will not be included (usually banned in days).

8. Notes from a long time ago are not included. Can they be revised again? Is it necessary and does it have any impact?

It is recommended to delete the notes that are not included. There must be problems with the notes that are not included. They may be suspected of being advertisements or contain banned words, etc. It may be fine if you don’t modify them, but after modifying them again, the system will check them again. Improper modification will lead to a second violation!

9. My Xiaohongshu notes can be seen by others when they click on my information, but they cannot be seen in the follow list on the homepage. What’s going on?

The situation where the notes can only be seen on the personal homepage actually means that the notes have not been included. It may be that the official is reviewing them, so you can wait and search again. If you still can't find it, you need to consider whether the notes contain banned words (you can use Lingke word search to detect before publishing: http://ci.lingke.pro/) or advertising words, and whether there are data anomalies in the note (whether there are behaviors such as brushing that are recognized by the system and stop being exposed).

In addition, note images containing watermarks or non-original note content will also be restricted from exposure!

In addition to advertisements, it is also possible that the brand included in the content has been temporarily banned by Xiaohongshu, so as long as the brand name is included, it will not be included (usually banned in days).

10. In an article, is it considered a violation to guide users to leave messages if they have any questions? For example, in a course about physical fitness, is it considered a violation to tell customers that they can leave messages if they have any questions and that experts will answer and provide treatment plans?

It is okay to leave comments if there are any questions, but you cannot "guide". "Guiding" means inducing users to follow, like, or leave comments through benefits. For example: Leave a message to ××.

11. Someone sent me a private message asking for my contact information, and after I gave it, I was maliciously reported. The system sent a message notifying me of the violation, but did not say that being banned would have a major impact on the account?

If the private message contact information is recognized by the system, the account will be restricted for two weeks to one month, with no specific standards.

In addition, you must be cautious when posting private messages and comments. If you violate the rules multiple times, you will be banned. The first ban can be lifted after 48 hours, the second ban can be lifted after 7 days, and the ban after that will be permanent! So be careful when replying to private messages!

12. The Xiaohongshu system notifies me that a note is sick. What should I do? Can I modify it?

The system notifies you of a violation. It is recommended not to modify it to avoid a second violation. You can delete the note directly!

13. What should I do if my comment to others on Xiaohongshu is shown as violating the rules? The number of views of my posts in the past two days has been ten times less than before. What should I do?

Comment violations are violations, and you can only pay attention to it in the future. A single comment violation should not have a big impact on your account. In addition, it is normal for note traffic to fluctuate. If the number of readings decreases, it is recommended that you look for problems mainly in the note content. In addition, comment violations cannot be resolved.

14. Aren’t the following two articles suspected of violating regulations? Why are they still being pushed out? We saw the ability to direct attention and traffic to other platforms.

A fish that slipped through the net. Look at these two people, they are basically two small accounts of the same person, and they do the same thing. There are 4 notes but only 2 can be displayed, which also proves that this situation may occasionally lead to successful publishing.

But in most cases, they fail and violate regulations, which proves that the weight of this account is abolished, and it will not be possible to do well in the future. It means hurting the enemy 800 and yourself 3000. It does not have a long-term executable and operational strategy, so don't learn it.

Platform Mechanism

15. Others can post videos of several minutes, why can I only post videos of up to 60 seconds?

In fact, Xiaohongshu has already explained this problem. You can update the client first. Please note that if you shoot and publish videos directly through the Xiaohongshu APP, the length is only 60 seconds, but you can upload videos up to 5 minutes long, so please choose the shooting application according to your needs!

16. What is the recommended length for videos posted on Xiaohongshu? If you want to do some monitoring of published articles, what is the recommended time? I'm wondering if it makes sense to publish one hour, 24 hours, 72 hours of data? ?

There is currently no clear conclusion that video length will affect note data!

When monitoring articles, you can consider using 1 hour, 3 hours, or 24 hours as time nodes!

17. Can Xiaohongshu create a keyword search index like Baidu Index?

No, Xiaohongshu has not made this data public and others cannot obtain this data.

18. What is Xiaohongshu’s so-called new user traffic or new user support period? How long will this time be? What kind of support will be given?

Xiaohongshu’s recommendation mechanism treats everyone equally and adopts an “equal treatment” strategy. Therefore, in order to allow newcomers to integrate into the community faster, they will be supported with traffic. But this is of course based on the quality of the content. After all, it is unrealistic to expect Xiaohongshu to support you after you post an advertisement.

Again, there is no fixed period or number of notes. It has a lot to do with your first article. If the first article is good, the second one will obviously be recommended more often. However, if the first article fails, the second one will be mediocre. But this does not mean that the account cannot be used. It just didn’t take off, but it is still on the train.

In addition, this is one of the algorithm's strategies, which cannot be regarded as a community rule, and human intervention is not allowed.

Traffic exposure

19. The exposure of the notes is very low. Is it because of traffic restriction?

If the exposure is very low, you should first check whether it has been included (see the previous item for details), whether there are sensitive words and suspicion of advertising promotion. Xiaohongshu is very strict in this regard now, and would rather kill by mistake, so you must be cautious in the choice of words.

If there are no problems, you need to see if it is a problem with the content quality. If the quality of your content is not high, the exposure will naturally not be high.

20. If the account is restricted, will the previous notes still be displayed?

If the account is limited, the notes are visible, which means the weight is reduced. If all the notes are not visible, it is a serious violation and the account will be blocked. Current limiting only reduces the possibility of being seen by others.

21. If I apply for multiple brand numbers with one business license, will there be any impact between the different numbers? I found that the traffic was not available when I applied for the second number because the traffic of the first number was limited?

Applying for multiple brand accounts with one business license will not affect the other accounts due to bad data in the first account. The main factor that affects your account data is the content you post. The content you post is the most important factor affecting your account data. Therefore, when your account data is not good, you should pay more attention to the quality of the content of the notes you posted!

In addition, we have mentioned before whether changing an account on the same mobile phone will be affected. Generally speaking, when a device is logged in with a different account, the situation of the previous login account has basically no effect on the new account.

However, in the case of the same device, if several login accounts on the device have serious violations, the device may also be blacklisted. The probability of this happening is low, but if the device is blacklisted, the new account will also be affected!

In addition, one business license can be used to apply for three Xiaohongshu accounts.

22. If I want to organize an event on Xiaohongshu to give out benefits, one of the requirements is to follow the account, and I also write down the prizes for the event. Will it be impossible to send them out or will it be restricted?

It can be published, but it is already a violation and is considered to be inducing attention. There is a similar question in the previous answer. It is fine for you to say in your notes that you will reply if you have any questions, but it is not okay if it involves "guidance". For example, the requirement for participating in the activity in this question is to follow the account, which is a violation.

23. Regarding the problem that many friends feel that the content they have prepared for a long time has not received good traffic.

There are several misconceptions here:

a. High time cost for content production does not mean good content. Only content that users are willing to watch, can resonate with, is helpful to users, and users are willing to give you feedback is good content. This has nothing to do with the time spent.

b. Content may not be pushed to the right audience depending on the writing status, and this has nothing to do with the quality of the content. However, this also involves why the account content must be vertical, which determines whether your notes can be recommended to the most suitable people!

c. The Xiaohongshu recommendations based on content quality are derived from user feedback and weighted recommendations. The system itself cannot judge the quality of your content, so the content you think is of good quality may not necessarily be recommended to you directly.

Content Operations

24. I am operating an exam account (in the form of a personal account) with a high verticality. I have produced about a dozen articles recently, and the effects of likes, collections and comments are very good. Because there are one or two popular articles, the number of fans increased very quickly at the beginning, but now the number of fans is increasing very slowly. I want to know how to adjust so that I can continue to make efforts?

Continuously output valuable content. At a certain stage, the system will recommend it for you, and your followers will increase faster at that stage. So while ensuring that the content you output is valuable, you must also be patient!

But if nothing has changed, then you may need to think about whether you need to make some changes to increase your conversion rate!

25. Are notes on workplace topics popular? Career advice, job search advice, workplace relationship analysis, etc.? Will not showing your face have a big impact?

The workplace category is an option and is also quite popular on Xiaohongshu, as can be seen from the "New Knowledge on Generation Z Lifestyle" released by Xiaohongshu a few years ago.

Regarding whether to show your face or not, it will not affect the data of your account, but it is difficult to build a personal IP. In other words, your note data is still people's recognition of your content, not your personal recognition. In other words, after you have been operating for a certain period of time, if you change someone else to operate it, others will not know about it, because users only recognize the content of the notes.

Of course, you don’t have to show your face, but you need to have personal characteristics that cannot be replaced by others. If you are good-looking, you can show your face; if you have a nice voice, you can do dubbing.

In summary, the key is not whether to show your face or not, but how you build your own personal IP, that is, your personality. A better approach is professionalism + difference, that is, the characteristics that distinguish you from other bloggers, and then moderately and selectively display certain parts of your life to narrow the distance with your fans.

26. How to get official push notifications on Xiaohongshu like the one below? Can I buy it?

You can’t buy it, except for large brand cooperation, and the cooperating brands need to be reviewed to see if they meet the platform standards of Xiaohongshu.

However, there are some ways to increase the probability of being pushed, mainly:

a. The topics keep up with current trends.

b. High-quality content and good user feedback!

2. Answers to questions related to Xiaohongshu monetization

1. How do people generally make money on Xiaohongshu? Direct traffic to private domain for conversion? Collect cooperation fees from MCN?

How does the Xiaohongshu platform manage accounts and realize monetization? Accounts that can be monetized must have a certain degree of influence, which is specifically manifested in: a certain number of fans and a certain number of likes and collections. Moreover, the value of an account is closely related to the verticality of its content. The more vertical the content is, the more accurate the account's target audience will be, and the greater its value will be for brands.

The main way to monetize is to earn a fixed commission by cooperating with brands to publish notes, and some also have commissions determined based on the number of readings. The official form of Xiaohongshu is brand partner, which requires the following three conditions to be met:

a. Need to complete personal certification;

b. Number of fans ≥ 5,000;

c. The average exposure of notes in the past month must be ≥ 10,000.

For more information about brand partners, you can visit the official website of Xiaohongshu!

（https://influencer.xiaohongshu.com）

2. Can I only realize cashing out when my account becomes bigger? I only have a few hundred followers now. Can I make money through my account?

It is not that you can only realize monetization when your account becomes big. When brands place notes, they will not only choose to place them on influencers, but also need the preparation of notes from ordinary people. A few hundred fans can also accept notices and realize monetization, but the commission will be relatively low. In addition, brands will not contact ordinary people directly, and you need to accept the notices yourself.

If you want to manage your account well, it is recommended that you do not accept any notices in the early stage. If you want to accept any notices, you need to make judgments before accepting them. For example, if you are in the beauty business, do not accept other types of notices, and do not choose the type of posting on behalf of others. It is best to create your own work to avoid overly obvious note advertising promotion, which will affect the account weight.

3. The company has ready-to-eat nutritional products (freshly stewed bird’s nest, fish maw jelly, snow clam, donkey-hide gelatin cake, etc.), and would like to find some partners to cooperate with. The product features are handmade, there are physical stores, and it can be shipped with one click. Has anyone in this group collaborated with you before? Are you looking for mcn?

There are two main forms of cooperation:

a. Simple commission does not count as ROI;

b. By commission.

However, there are very few bloggers on the Xiaohongshu platform who share commissions, and there are also very few influencers who are willing to cooperate with less well-known brands in a commission-sharing format. In addition, nourishing products are not mainstream on Xiaohongshu, and the dropshipping format will inevitably make the influencer's notes carry an advertising color, and diverting traffic to other platforms is an aspect that Xiaohongshu itself controls very strictly, so the second form is basically not feasible on Xiaohongshu. Xiaohongshu is still mainly focused on daily recommendation.

Nutritional supplement brands that want to attract customers on Xiaohongshu can:

a. Choose a brand to join. Of course, the requirements for the brand will be a bit high and it needs to meet Xiaohongshu’s requirements for the brand to join.

b. You can choose to operate a personal account, but you need to be careful about the scale. Once it is identified as a suspected advertisement, it is easy to limit the flow and reduce the privilege.

c. Promote by posting notes, but this requires sufficient budget.

4. Can I attract traffic by leaving the same name as the platform in my personal introduction? The crackdown on leaving contact information is so severe now. I previously left the same name as Weibo and it was not detected. Do I need to modify it?

Now leaving an email address is the safest way. Traffic-generating methods such as using the same name on all platforms or on Weibo are not recommended.

If it was left before and has not been detected, it is not recommended to modify it. It will be re-detected after modification, which may result in violations after the previous modification!

5. I have 5,000 followers now. Do I need to sign a contract with MCN?

First of all, you need to understand that not every influencer must sign with MCN. In addition, for those with 5,000 followers, it is recommended that you do not sign a contract for the time being. The services that MCN can provide are limited. Generally speaking, they will not be of much help to your content production. The monetization value of an account with 5,000 followers is not high either. It is recommended that you focus on producing good content at this stage and do not sign a contract with MCN yet.

The above is a summary of answers to questions related to Xiaohongshu’s operations and monetization. I hope it can help everyone!

Author: Mr. Elk Sky

Source public account: Mr. Elk Sky (ID: milusir94)