Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

Faced with the trend of Douyin, the actual situation for operators is: it is difficult to increase followers! Hard to be a hit! Hard to recommend! Difficult to cash out!

How to break through the dilemma of Douyin operation? Today I’m going to share with you a Douyin host named Haitunjun (pseudonym), who is a vivid example. Before operating the mother and baby account, he knew nothing about the entire Douyin ecosystem, but with his keen sense of data, he gradually developed his own way of operating Douyin.

(TikTok account operated by Dolphin Jun)

1. Determine the content: Tik Tok starts with love, because love makes persistence the driving force!

"Compared to work, I will continue to do what I am interested in, no matter how hard it is." Our Douyin influencer Haitunjun, when asked why he considered creating a mother and baby account, he shared: "When you become a parent, you want to give your child the best of everything."

This was my first time being a parent and I had no experience. My mother-in-law and mother each had their own opinions, so we couldn't figure out which method was suitable for the baby. So I started to pay attention to relevant information in this area, sorted out some useful methods, and shared them with everyone to discuss together.

2. Data analysis: 30 days of 3G data analysis to master the operation model!

Compared to most Douyin users, who just post whatever they think of and directly imitate and forward something interesting, Dolphin spent nearly a month doing a big data survey before operating his Douyin account.

Dolphin Jun tells the story: After finding the direction of the content, he began to track a large amount of data from similar large-scale and popular videos. He turned on his computer every day and opened 12 simulators, intercepting the video data of the corresponding accounts every hour. He worked during the day and looked at the data and made trend charts at night. I didn't expect that after a month, I would have stored 3G of data screenshots.

Through data analysis, Dolphin found that the age of fans of maternal and child accounts is basically concentrated between 20 and 25 years old. Most users in this age group are new mothers and fathers, and they have little experience in baby's health and education. There is a huge market demand for popularizing maternal and child knowledge.

During the interview, Dolphin also said: It would be great if the Watermelon Short Video Assistant appeared earlier. The capture and analysis based on big data is much more convenient than the personal simulation screenshot method. In the past, manual statistical data was required, but now when you open the "My Douyin Account" function, everything is clear at a glance, which is really worry-free.

(My Douyin interface of Xigua Short Video Assistant)

3. Form exploration: insist on knowledge sharing and summarize data patterns!

After a month of data analysis, Dolphin found that only knowledge sharing can effectively retain users. The important indicator for judging the quality of content is: interaction index = (average number of likes + average number of comments + average number of reposts) / number of views. By analyzing the ranking data, if the interaction index of knowledge and skill-based content reaches 2.5 or above, the probability of being recommended is extremely high; the interaction index of good life/fun games/curiosity types needs to reach 5.5 or above.

(Data on the top 100 videos with the most likes on TikTok)

During the data analysis, Dolphin also discovered some patterns: the ratio of likes to fans of a large number of Internet celebrities is as high as 5:1 or even 10:1, while the ratio of knowledge-based content is controlled within 2:1 to 3:1. From these data, it is not difficult to deduce the fan behavior characteristics: after browsing the perfect handsome women and men, most of them will just like and leave; but for knowledge-based sharing, they will not only like and follow, but also collect the content.

In terms of video materials, Dolphin started with authoritative institutions, excavated vertical video content (it was found that a company's maternal and child video content had only 600,000 views out of 60 videos released on the Youku platform), and created secondary content. Of course, we will also make manual judgments and adjustments to the format and content based on the popular videos we discover.

Now that you have clear material, what form should you use to present the content of the video? PPT, written communication, live recording, or topic discussion? If you don't know which one is better, let the data speak for itself.

(Data changes in maternal and child number PPT format)

By observing KOL data, Dolphin found that since the second half of 2018, "pseudo-videos" such as PPT and Zishuo software that are pieced together by pictures and text have gradually lost the support of Douyin's traffic. Except for the continued traffic of large accounts, it is difficult for new small accounts to break through in this way. So Dolphin quickly changed the presentation format and chose the topic discussion mode. Sure enough, the test result was: after 48 hours, my Douyin account reversed the trend and gained 480,000 followers.

4. Advanced learning: sharing methods + dialectical learning, the way to upgrade operations!

Was it a coincidence that you got a breakthrough? How to proceed? Use the right method, find the tricks, and find a good platform.

Next, Dolphin began to get in touch with major Douyin communication platforms, participated in various Douyin sharing courses, and discussed Douyin methods with friends in the community. He did not blindly imitate, but learned and thought with a dialectical attitude.

For example, a group member said: "If the interval between two videos is short, it will affect the traffic of a single video." Dolphin Jun expressed doubts about this, because the data samples collected previously found that the time interval has almost no effect on a single work.

For example, someone summarized the time rules for video releases, but in fact this summary is one-sided. The push effects of different content and different fields are not the same, and we should not blindly apply the so-called rules and regulations.

There are many questions like this, but Dolphin has demonstrated the fine tradition of science students. "Think - Practice - Summarize", this kind of experience has attracted more and more people to ask for advice. Dolphin Jun said that even if he does not have his own operating methods, he can still help others. After many exchanges, his friends have also achieved good results one after another.

5. Sustainable development: explore commercial monetization and choose the future development direction!

At the end of the interview, I asked Dolphin how it plans to operate in the future. The other party also said: At this stage, we hope to realize multiple commercial monetization of Douyin accounts as soon as possible. Recently, I made a special visit to Beijing and signed an agreement with a company's mother and baby column to authorize the column content on the Douyin platform to ensure the legality of the video content. I also visited friends who operate new media platforms in Beijing to prepare for the upcoming commercial cooperation on Douyin monetization.

Regarding the demand for monetization, Haitunjun said: It is not purely the pursuit of greater economic benefits, but the hope that the platform can achieve secondary optimization. He particularly emphasized that his Douyin account currently lacks real-person IP elements. If there is revenue, he can sign a contract with the person to make the content output more exciting.

When it comes to the business realization model, Haitunjun said that he is not a professional after all. He has been operating Douyin until now, but he is still outside the circle and wants to realize it effectively:

First, you need to rely on a big tree and find a strong MCN agency. On the one hand, it ensures the security of the Douyin account (in order to obtain user communication, personal contact information was released, which led to the Douyin account being downgraded three times), and on the other hand, it achieves the stability of advertising delivery; on the other hand, it adopts the e-commerce model and realizes the value conversion of goods through sales. Comparing the two, the former is currently being contacted first.

When talking about the future of TikTok's operations, Dolphin is full of confidence: with the speed increase from 2G network to 5G, video transmission of information has become a general trend. The era of pictures + text will be replaced by more convenient video communication. Users in the 5G era will inevitably radiate from younger to older ages. In the near future, short video information dissemination and exchange will be of a national nature.

After just one hour of communication, the editor was impressed by this new father, Mr. Dolphin. Using his spare time to explore the operation of Douyin with purpose and direction, we can see the importance of big data behind Douyin. Through the attitude of analysis and verification, re-analysis and re-verification, Haitunjun stands out from the operation of Douyin. He is not the best Douyin expert, but he must be the one who knows how to make his life better, just as the slogan of the Douyin platform: "Record a better life!"

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!