How to design a landing page to reduce information flow costs by 60%?

With the promotion competition so fierce today, static landing pages may no longer be able to withstand the discerning eyes of users. Today, we will learn about dynamic interactive landing pages and optimization cases.

Previously, our landing page form for collecting leads only looked like this:

This kind of form is no different from a salesperson on the street asking you for your phone number directly. Not only will it disgust people, but there will probably be very few customers who will actively give you their contact information. Now, many information flow platforms have dynamic interactive landing pages, and leads can be collected like this:

In addition, Baidu currently has the following four styles of interactive effects to choose from:

Style features: attractive, interactive, and highly engaging

Suitable customers: There are a lot of promotional activities and various rich prizes

Applicable industries: automotive industry, beauty and cosmetics industry, life service industry

【Application case: a makeup training customer】

Delivery bottleneck: high page bounce rate and high lead cost;

Solution: Add interactive buttons in conjunction with promotional activities to enhance the interactivity of the landing page and attract more user participation.

Optimization effect: conversion cost reduced by 50%, and the number of leads continued to increase steadily

Style features: concise page, can carry a lot of content, strong interactivity

Suitable customers: customers with multiple business sectors and complex contents who need to be comprehensive

Applicable industries: All industries

【Application case: a network service customer】

Delivery bottleneck: The landing page is too long, boring, has a high bounce rate, and few leads;

Solution: Use carousel and tab switching interactive styles to list product content, shorten the length of the landing page, and enhance the interactivity of the landing page.

Before optimization ↓↓↓

After optimization ↓↓↓

Optimization effect: daily budget increased by 4 times and conversion cost decreased by 50%.

Style features: personalized customization, high participation, and strong interactivity;

Suitable customers: customers who need personalized customization, testing, online consultation, and online order filling;

Applicable industries: education industry, real estate and home furnishing, e-commerce .

【Application case: a certain education and training customer】

Delivery bottleneck: The form is not targeted, unable to attract suitable customers, and the conversion quality is poor

Solution: Add interactive effects such as questionnaires, use the "test" format to stimulate the interest of netizens, and at the same time propose targeted solutions.

After optimization ↓↓↓

Optimization effect: The average daily number of leads increased by 6 times, and the conversion cost decreased by 60%

Style features: diverse types, novel forms, strong innovation, and large creative space;

Applicable customers: All;

Applicable industries: Each industry can be tailored according to industry attributes.

1. The application of dynamic effects should be targeted and should not be used indiscriminately. The right way is to use appropriate dynamic effects in combination with industry attributes and product features!

2. Don’t rush for success. After adding dynamic interactive effects, it takes time to continuously optimize and adjust. Only by making more attempts can you achieve better results.

3. Dynamic effects come in various forms and do not need to be limited to the above forms. Continuous innovation and development of new ways of playing will prevent you from being eliminated by users.

Author: Baidu Guangzhou Branch , authorized to publish by Qinggua Media .

Source: Baidu Guangzhou Branch