What are Baidu bidding creative punctuation marks?

Baidu Creative's sentence break is used to determine the truncation or line break position of the title and description in the creative. It is valid only when the promotion result is displayed at the promotion link position on the right. The sentence break is represented by the symbol "^" (without quotation marks).

You can insert “^" in the title and description of the creative. When the promotion result is displayed in the promotion position on the right, only the content before "^" will appear.

① Sentence break can only be used in the first line of the title and description, and is only effective when the promotion results are displayed in the promotion position on the right.

② When writing a title, if there are more than 28 characters before the sentence break, or when writing the first line of the description, if there are more than 40 characters before the sentence break, the sentence break will automatically become invalid.

③Sentence break cannot be inserted into wildcard characters.

Example of wildcards: If there is no punctuation mark, the title: Baidu {flowers}, add color to life and fragrance to dreams

Description 1: Baidu {flowers} in hand, fragrance the world, free flower delivery within the Fifth Ring Road, let happiness upgrade, Baidu {flowers}, consultation 454545s5555f

Baidu PPC

If you add sentence breaks in the title and description 1:

Title: Baidu {Flowers}, add color to life^, add fragrance to dreams

Description 1: With Baidu {flowers} in hand, the world is fragrant. Free flowers are delivered within the Fifth Ring Road to upgrade your happiness. ^ Baidu {flowers}, consultation 400-000-0000

The display effect at this time is:

Baidu bidding ranking

In addition, after entering keywords, such as:

If the part before the “^” in the title exceeds 28 characters, the triggered keywords will not be displayed, and only the default keywords in the wildcard will be displayed;

If the part before the “^” in the description exceeds 40 characters, the first line of the description uses the default keyword in the wildcard;

If the part after the “^” in the description exceeds 40 characters, the second line of the description will be truncated.