Opportunities that mini programs will bring in the future, and the future prospects and development of mini programs

Some people say that laziness is the driving force behind human technological progress, and that people who are becoming increasingly lazier have also spawned huge new business opportunities - the rise of takeout, online shopping and even smart homes have all benefited from the outbreak of the lazy economy. Therefore, it is no exaggeration to say that whoever wins the laziness will win the future of business. Below we introduce the opportunities that mini programs will bring in the future.

Young people are becoming more and more lazy. How big is the market behind this?

According to Alibaba's big data statistics, the scale of lazy consumption in the country exceeded 16 billion in 2018, an increase of nearly 80%. Among them, those born after 1995 are the main consumer force, and the main consumption directions are concentrated in O2O service areas such as food delivery, instant delivery, and fresh food e-commerce. Behind this is a new consumer blue ocean with a scale of nearly one trillion.

The popularity of the lazy economy actually reflects the quiet changes in the needs of the new generation of consumers. With the acceleration and fragmentation of lifestyles, various demands for instant and home services have emerged, but traditional industries cannot provide solutions, forcing consumers to turn to online, and new business opportunities have emerged.

• Following food delivery and online ride-hailing, local errand running services that target the pain points of daily affairs have risen rapidly and triggered a new round of financing. In addition to regular needs such as delivering documents and gifts, lazy people's needs such as buying medicine, drinks, and spicy snacks also support a considerable part of the errand running services. With the help of capital, errand running has now become a part of daily life just like food delivery.

As a "labor-intensive" business that does not require the payment of runners' salaries, the cost of running errands is mainly reflected in operations and platform building. With the popularization of mini programs, the cost of building a complete errand running system has been infinitely reduced, allowing grassroots entrepreneurs to enter the errand running industry.

• Social group buying has also become popular because offline stores are increasingly unable to meet the diversity of consumer demand, and e-commerce cannot provide timely delivery. Community group buying, which combines good quality, low price and timely delivery, has quickly become popular. With store owners around the community serving as "group leaders", community group buying is able to enter the community without opening stores, and ultimately occupy the household consumer market such as fresh food, daily chemicals, and department stores with the group buying model.

Community group buying generally adopts a pre-sale model of placing an order first and then purchasing and delivering. The funds used for turnover are not much. Based on the light asset model of group leader + mini program + supply chain, community group buying can be replicated to more communities at low cost, thereby achieving rapid revenue growth. Outside the community, due to similar market attributes, campuses have also become a blue ocean for the group buying model.

•New retail relies on the online reservation capabilities of mini programs. Offline businesses such as restaurants, supermarkets and housekeeping can also provide home services to users. While seizing the business opportunities of lazy people, they do not need to bear the commission policy of large O2O platforms. More importantly, relying on the combination of stores + mini programs + WeChat social networking, merchants can manage their own private domain traffic, gain the initiative in online marketing and customer acquisition, and successfully complete the new retail transformation.

As a new consumption mainly supported by young people, the lazy economy represents the direction of future business to a certain extent, and mini programs, as the ability to connect users and services, will play the role of infrastructure.

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