Sharing 5 practical methods for promoting WeChat mini programs. How to attract traffic to mini programs?

A good name will inevitably bring high traffic. Zhang Xiaolong said that in the future, Soso will be the largest entrance to mini programs . The traffic brought by a good name, a word that conforms to user search habits, is unpredictable.

In addition, a good name will catch the user's attention and increase the probability of the user visiting the store. In view of this, businesses often have to make adequate preparations when naming. Therefore, in view of the advantages brought by the mini program name, merchants in various industries should better plan the names of their mini programs.

Use nearly 60 entrances of the mini program to divert traffic
There are several key points that businesses need to pay attention to. For example, nearby mini-program functions and social instant discounts can bring in a considerable number of accurate customers. Of course, merchants can also use mini programs to connect with various activities. Various social traffic-generating functions such as "group buying", "coupons", "membership cards", "mini program jumps", etc. will make merchants' advantages in online and offline channel integration, new user attraction, activity, and conversion particularly significant.
Attract traffic through friends, WeChat groups and official accounts
Merchants rely on platforms such as official accounts with dense consumer groups to promote their own mini-programs, and the effect of this traffic-generating method is very significant. The same goes for group chats. After users enter the mini program, they can be properly induced to forward messages spontaneously. This can be done by offering discounts or gifts for forwarding messages, etc. Build word-of-mouth and increase exposure through voluntary transmission among users.
Through offline and online docking
This point is often overlooked in the Internet age, but in fact, offline QR code scanning brings a lot of traffic. In the catering industry, for example, you can offer promotional activities online and people can participate by scanning a QR code. In the education industry, place the mini program QR code on the enrollment poster and register by scanning the code.

Of course, other industries can also use this method to attract traffic. Moreover, the mini program will be deposited in the user's WeChat after use, making it convenient for the user to use it next time, which also brings opportunities for merchants to attract traffic and conversions.
In the Internet era of mini-programs and direct services, the business world is always turbulent. The way of playing has changed, and the rules have also changed accordingly. Therefore, there is no rigid method for operation. What is important is to keep up with the times, seize opportunities, and be flexible. What mini program operation can stump you?

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764