Website seo diagnostic report, website search engine optimization diagnostic analysis report!

A good website SEO diagnosis report can be regarded as a stepping stone for employment. When you take over a new website, you should perform an SEO diagnosis on it and make adjustments. When SEO analyzes a website's data or anomalies, it is necessary to check the overall situation of the website and detect the shortcomings of its own site through the competitor's site. The SEO diagnostic report not only includes basic optimization, but also on-site optimization and areas for improvement of the entire website.

Website seo diagnostic report, website search engine optimization diagnostic analysis report!

How to write a website SEO diagnostic report?

1. Page layout analysis

Analyze whether the layout of the page meets the needs of user experience and whether the layout of important pages is conducive to search engine crawling and indexing. A website layout can give users a good impression of the website, while also increasing user stickiness and promoting website conversion rate. It is a link that we must pay attention to.

2. Website code analysis

Website code analysis includes many aspects, mainly redundant code analysis, whether FLASH, JS, pictures, etc. meet the search engine friendliness principles, and TITLE tag analysis. Whether the use of H and B labels is reasonable, etc. A website with a lot of search engine friendly codes will be more conducive to search engine crawling, and of course, the ranking ability will be stronger.

3. URL Analysis

The website URL structure includes domain name, URL naming rules, website URL structure flattening analysis, URL standardization analysis, avoiding duplicate pages, ROBOTS.TXT analysis, website map analysis and other aspects. A good URL structure allows search engine spiders to more easily identify and crawl website content. Too long and repeated URL addresses will harm the website.

4. Link structure analysis

Whether the directory and navigation are reasonable, breadcrumb navigation settings, internal link structure, relevance link analysis, use of NOFOLLOW tags, etc. Internal links can better transfer weight and make the website's ranking ability stronger.

5. Content Analysis

Whether the quality of website content can meet user needs, regarding the standards of high-quality website content, we can analyze the relevance of website content, long-tail keyword layout analysis, etc.

6. Website inclusion

The number of entries in the search engine has a great impact on the website's keyword ranking ability. Although it has no direct relationship with the website's ranking, it is generally recognized that the more entries there are, the stronger the ranking ability.

7. External link analysis

The length of a website's external links is very important and has a direct impact on the website's ranking. Currently, we can only analyze the website's external links through backlink analysis and Baidu related domains. External link structure analysis, Baidu related domain analysis, etc. The source of a website's external links, the number of high-authority links, and the source and number of general links will all have an impact on the website's ranking.

SEO diagnostic test steps

1. While determining the core positioning of the website, conduct a detailed analysis of the competitor websites of the website's core keyword rankings, mainly focusing on the keyword rankings, inclusion, weight value, internal optimization, external link layout, etc. of the competitor websites;

2. Develop a reasonable SEO optimization plan, find out the shortcomings of your website, solve them reasonably and keep good SEO diagnosis records;

3. Carry out the implementation phase of website optimization, including all aspects of internal optimization and external optimization details;

4. Focus on the construction of friendly links. Friendly links are the main direction of external link optimization and the most effective external link construction;

5. SEO effect prediction analysis and traffic data analysis of the website. Here, detailed data analysis is mainly carried out through Baidu webmaster platform tools and Baidu statistics tools;

6. Develop a phased SEO optimization plan, and track and make corresponding optimization strategies at any time, because plans often change quickly. Therefore, it is necessary to constantly improve and update the comprehensive SEO optimization standards of the website in order to truly optimize a high-authority, high-traffic website.

Through the analysis of the above SEO diagnostic testing steps, we can conclude that we can see what problems the website has during the optimization process. And how will we make modifications and adjustments to finally form a feasible SEO diagnostic report.