The Double Eleven copywriting you want is here

The Double 11 copywriting has only one purpose, which is to maximize the stimulation of consumer demand. Everything has its pros and cons, and consumers’ needs and behaviors can also be stimulated from both positive and negative sides.

What is the positive side? For example, present the benefits brought by the product, how much money is saved, what problems are solved, and the usage scenarios of the product.

What is the opposite? It is to present the consequences of the behavior, point out the difficulties that may be encountered, and the things that you will lose that you don’t want to lose.

To facilitate further understanding and operation, there are more product cases below for your reference.

1. Facial mask

Positive: The more hydrating masks you use, the more hydrated you will be according to your age.

The other side: Others look old, I look old.

2. Clothes

Positive: One more piece of clothing means knowing more about yourself.

The flip side: Don’t let your youth be covered in a dull coat.

3. Lipstick

Positive: Life will warmly welcome every woman who loves lipstick.

The flip side: If you don’t buy it, other boys will give it to you.

4. Sanitary napkins

Positive: My comfort is greater than your boyfriend's.

The flip side: Sanitary napkins are comfortable, and only when your period is comfortable will you not want to die.

5. Snacks

Positive: Girls who love to eat snacks are not bad.

The flip side: An idle mouth is very dangerous.

6. High heels

Positive: You need a pair of high heels because you have a lot of people to meet.

The flip side: Ugly shoes will only waste your youth.

7. Pajamas

Positive: The more beautiful your pajamas, the more beautiful your dreams.

Positive: Ten miles of spring breeze is not as good as sleeping with you.

The flip side: No pajamas, no sleep.

8. Alcohol

Positive side: Time alone is as intoxicating as red wine.

The flip side: How to enjoy life without wine.

9. Toys

Positive: Parents are the best toys for their children, and we are second.

Negative side: Without toys, boys will use their penis as a toy.

10. Milk powder

Positive: Babies get sick less often and moms worry less.

The flip side: Children only have one chance to grow up.

11. Luggage

Positive: Settle your soul and then move on.

The flip side: Without luggage, what can you use to pack your bags?

12. Watches

Positive: Control your time and gain better control over your life.

Disadvantage: Happiness often arrives late for those who are unpunctual.

13. Mobile Phone

Positive side: Just this once, a direct discount of 600.

The flip side: If you don’t catch up with the trend this time, you won’t be able to catch up next time either.

14. Glasses

Positive: When you see clearly, life becomes clear.

The downside: outdated glasses that make it difficult to see the direction of the future.

15. Gold jewelry

Positive: Precious things should be given to precious people.

The flip side: A girl is one who has a lot of money.

16. Pet dog food

Positive: It’s a holiday for singles, here’s a bag of dog food as a welfare.

The downside: Hunger makes dogs stupid.

17. Adult Products

Positive: A happy life means constantly pleasing yourself.

Disadvantage: If you don’t love yourself, you won’t love life.

18. Bedding

Positive: Life is tiring, please reward yourself with sweet dreams.

The flip side: Those who don’t sleep well, won’t have a good life.

19. Financial products

Positive side: While others are doing the same shopping, they spend money and squander it while you earn money to support your family.

The flip side: There are only two kinds of people in the world, those who manage their finances, and those who live paycheck to paycheck.

20. Boyfriend

Positive: A true boyfriend dares to empty your shopping cart.

The flip side: Those who don’t empty their shopping carts generally won’t keep the items for the New Year.

Finally, I would like to emphasize one more thing: the way to get consumers to take action is to address their pain points directly. The so-called pain points are the pleasure point and the pain point, one is positive and the other is negative. For example, if you want the mule to move, there are two ways to do it.

Pain point: You take a stick and hit its butt to drive it forward.

Be quick: You hold a delicious carrot in front of it and dangle it to tempt it.

By the same token, these two methods also encourage consumers to buy. Either describe the good things that come with owning a product, or describe the bad things that come with losing a product.