Tik Tok short videos are so explosive! So how do short videos attract traffic?

Using short video platforms to create precise traffic for personal IP should be considered one of the more mainstream ways of playing in 2018. It has almost zero cost, is simple to operate, and has significant effects. It can be operated for a long time and is very suitable for individuals and small and medium-sized enterprise teams.

First, taking Kuaishou as an example, let’s take a look at the popular ones. If you scroll down a little, you will definitely see works like the one shown below. That’s right, this is the routine now, that is, to portray yourself as a doctor or nurse to attract traffic.

Kuaishou screenshot

Those who sell skin care products will portray themselves as skin care teachers; those who sell slimming products will portray themselves as weight loss experts. Why do this? Because professionalism can make others trust you.

For example, if you are selling acne removal products and want to attract traffic through short video platforms, the best way is to build yourself into a professional acne removal IP image, so that you can more easily attract accurate traffic.

1. Preliminary Operations

1. To register a short video platform account , it is recommended to use a mobile phone number. One ID card can be used to apply for 15 mobile phone cards (5 for China Mobile, 5 for China Unicom, and 5 for China Telecom ). Prepare as many mobile phone cards as you want to operate accounts. If you don’t want to spend money, you can use a code receiving platform. I recommend a platform called YiMa. The operation is very simple. Register an account, click Get Verification Code in the menu, there is an account recharge in the left column, just recharge 10 yuan.

Next, click on the SMS verification code service, search for the short video platform in the SMS project, such as " Huoshan Short Video ", and then directly click to get the mobile phone number, use this mobile phone number to register an account in the Huoshan Short Video APP, and after sending the verification code, come back and click to get SMS, you can receive the verification code, and use this verification code to complete the registration.

Screenshot of the code receiving platform

When operating short video platforms to attract traffic, it is best to have one device, one card and one number, that is, one mobile phone, one SIM card, and one account (for example, if Kuaishou blocks an account, the device will be blocked directly). Play 4 short video apps on one mobile phone (only using 1 SIM card).

2. Some tips on maintaining an account. Just fill in the information casually and choose a casual avatar. Do not perform any sensitive operations on the newly registered account. My experience in maintaining an account is to first go to the hot page and follow a few people, click to follow others, then click on other people's works and read a few of them, then go to the same city to browse, also look at other people's works, and like other people's works, which is the little red heart.

Like screenshot

Go back and click on the second work. At this time, you don’t need to like the work. Just forward other people’s works. It is recommended to forward it to WeChat friends or QQ friends. If you don’t want to bring attention to others, you can forward it directly to your own WeChat or QQ account.

Share operation screenshots

Go back and click on the third work. This time you don’t need to like or forward it. We can directly comment on other people’s works and leave a sentence. For example, you can write: There’s nothing wrong with my friend 666 or something like that.

Comment screenshot

The last step is to come to the same city and enter any live broadcast room, preferably one with more people. Then, watch the live broadcast carefully for a while. If you don’t want to watch it, you can hang up for half an hour and make a comment occasionally.

These are some basic operations to simulate normal users. These steps must be performed. Don’t rush to advertise while maintaining your account. Just play with it quietly for a few days. The operations of each short video platform are similar. Just follow the techniques I mentioned to maintain the account.

3. Create a personal IP image. After maintaining the account for a period of time, we can start to build a personal IP image. At this time, we need to modify all the information. The nickname and personal introduction are the key. The nickname can be based on your own product. Just give it a pain point name. For example, if you sell slimming products, you can write "Traditional Chinese medicine healthy conditioning obesity problem", or "I am best at slimming and body shaping" and so on.

The nickname must be advertised, otherwise the two steps of live broadcasting and commenting on other people's works will not be possible. For the personal introduction, you can write one or two sentences about your product or profession. The key point is to leave your contact information and do not write directly on WeChat or V letter. This conventional method has been overused, so the chances of harmonious response are very high. It is recommended to write "胃", which is the effect shown in the homepage in the picture below. It is best to add a sentence at the end: Thank you for the Kuaishou platform or something like that.

Leave a screenshot of WeChat

4. Add some fans to the account. From the picture below, you can see that each of my Kuaishou accounts has more than 10,000 fans, but these are not real fans. They are all bought by me with money. Some people may ask, is it necessary to buy fans? I can tell you responsibly that it is very necessary!

You must spend money to gain fans, because having fans can show your strength. People want to buy your things after seeing your work, but because you don’t have any fans, they will definitely hesitate. However, if you have tens of thousands of fans, people will subconsciously think that your product should be reliable and add you on WeChat for consultation.

Pay attention to the number of fans

The method to increase fans is very simple. Just go to Taobao, the omnipotent platform, and you can increase 10,000 fans with just a few dozen dollars.

5. Preparation before publishing the work. Whatever product you sell, you need to position it as your IP image and then share some professional knowledge accordingly. I have some suggestions for you on what specific content to post. To put it bluntly, it’s almost the same as your circle of friends . It’s equivalent to moving the content of your circle of friends to Kuaishou. That’s pretty much what it means.

(1) Product display. Whether you want to take photos or videos to publish your works, I suggest that you first go to Taobao to buy a photo studio. If conditions permit, you can also buy a SLR camera. However, the pixels of Apple phones are actually clear enough. This photo studio is the one I am using. I feel it is very cost-effective. If you want to buy it, just search the title and you will find it.

Screenshot of camera equipment purchase

After buying a photo studio, it is recommended that you buy some shooting props and scene decorations, and put these scenes in the studio for shooting, so that the product will appear more high-end. The specific type of scene decorations you want to buy should be selected based on your own products. Because different products are suitable for different scene decorations. For example, if you sell acne-removing products, they are more suitable for scenes with Chinese herbal medicines, flowers and plants.

Screenshot of purchasing scene decorations

(2) Professional knowledge. For example, there are three channels for selling acne-removing products: Baidu search , the second is the official account , and Taobao. For example, if you search on Baidu for keywords such as how to get rid of acne and causes of acne, you can find a lot of professional knowledge related to acne.

Baidu search screenshot

For example, if you search for the keyword "acne removal" in the official account, you can also find a lot of relevant professional knowledge. You can pay more attention to it so that you will not lack materials in the future.

Screenshot of public account search keywords

You can also search on Taobao and find many acne-removal products. Click on each product and you can find a lot of professional knowledge related to acne in the product description. These are all good materials.

What we need to do is to sort out these acne removal knowledge, one title for one answer. For example, the title is: What causes acne on the forehead? The content lists all the reasons. Then throw this into "Tiantian Xiangshang" and make a beautiful poster, as shown below:

Poster screenshot

(3) Customer feedback This is very important. You must collect and organize all the feedback pictures that you usually post on your Moments, and then make them into a photo movie to post on Kuaishou.

Of course, what if your product has just been launched and there are not many feedback pictures available? It’s okay. I’ll teach you a trick. You can use a software called Wechat Screenshot King, which allows you to create various real feedback pictures.

Screenshot of the “WeChat Screenshot King” platform

(4) Effect display , that is, using a before-and-after comparison chart of the product. For example, before and after comparison pictures of weight loss, before and after comparison pictures of acne removal, before and after comparison pictures of whitening, before and after comparison pictures of hair growth, etc.

If your product is really effective, I believe you must have such before-and-after comparison pictures. Of course, you can also get such comparison pictures directly from the Internet. Here are some recommended channels for you to obtain:

A. Baidu Tieba . If you are a product developer, you can search for pain point keywords. For example, if you search for "acne removal", you can find many before-and-after comparison pictures in the acne removal bar. Just collect them all.

Post Bar screenshot

B. Interest groups. This is similar to Baidu Tieba. Although the traffic is not that large, there are a lot of materials, and you can also find many relevant and precise tribes based on your products. As long as you search for keywords, you can find many before-and-after comparison pictures and collect them.

C. Bidding advertising. For example, if you search for "acne removal tips", you can see many bidding pages. Click on any one and you can see a lot of attractive copywriting with a large number of effect comparison pictures that you can use.

Bidding advertising search screenshot

D. Competitors, that is, your peers. You can find the contact information of many colleagues through Baidu Tieba, Interest Groups, and bidding ads. For example, if you are in the acne removal bar and see someone advertising and leaving their WeChat ID, you can add him with a secondary account. In their circle of friends, you will find a large number of such effect comparison pictures that you can use.

Share WeChat screenshots with your peers

E. Shipping site. This step is also very important, because if your product is so good, how can you do it without a great shipping site? Therefore, it is a very correct approach to post pictures or videos of the delivery site on Kuaishou.

6. Video production and release. My advice to everyone is that in the early stages, it is only necessary to post one work a day on an account. Too much advertising will easily lead to the account being blocked. In the later stages, you can post more depending on the situation. In short, it is better to take it easy.

Take Kuaishou as an example. Kuaishou can directly create photo movies. Click the shooting function in the upper right corner. Then if you want to shoot a video, just click shooting. If it is a picture type, click the "multiple pictures" function, and then select photo movie or album.

Screenshot of Kuaishou photo movie operation

Remember, you don’t need to make your work fancy. Just adding a piece of music and a sharp title is enough. Of course, if you have the skills or patience to make it more gorgeous, it would be better, but I personally don’t think it’s necessary, because the more real and down-to-earth it is, the easier it is for people to trust it.

It is best not to include too many sensitive words in the title, and it must be more tactful, otherwise the work will be at risk of being blocked. After you are done, just click publish. Then in the "Say something" section, don't use too many sensitive words. It is best to keep it brief.

Through the title and the before-and-after comparison pictures, fans can understand that it is an acne-removing product, so you don’t need to explain too much. The more you explain, the more sensitive words you will use, and the easier it will be to violate the platform rules.

Screenshot of "Say Something"

2. Tips for attracting traffic on Kuaishou

1. Comment on other people’s works to attract traffic. There are two ways to play: the first is to comment on popular works, and the second is to comment on the works of your peers. For example, if you make acne removal products, you can search for keywords like "acne removal" and you will find many competitors.

Of course, both have their pros and cons. Popular works have large traffic, but the traffic is too general. Although the traffic of works by peers is small, the traffic is precise, and we can all do it together.

There are only two techniques for attracting traffic through comments: the first is to pay attention to the frequency, especially for Kuaishou, Douyin and Meipai , which are not so strict, and it’s okay to comment a lot in one breath. However, if you use Kuaishou too frequently, your account may be easily blocked. So regarding the comment traffic on Kuaishou, my suggestion is to take a break after commenting on each work, and remember not to comment on several works in one minute.

The second is that the content of your comments should be changed, that is, each comment should be different, and never use sensitive words or advertisements. Just comment normally. In fact, when commenting and attracting traffic on this kind of short video platform, you can do it in an entertaining way, enjoy the jokes while attracting traffic, and just comment after watching each joke.

Comment screenshot

2. Speak in the live broadcast room + give gifts to attract traffic. My advice is that you should never look for live broadcast rooms like Sanda Ge, Erlu, and Paipai Qi, which have 100,000+ popularity. Because there are so many people speaking and giving gifts, you have no chance to be exposed at all.

Therefore, it is enough to find a live broadcast room with a few hundred fans, and if you are making products for women, it is recommended that you find a live broadcast room for men. On the contrary, if you are making products for men, then I suggest you find a women’s live broadcast room. As for why, I believe you understand without me explaining.

When speaking in the live broadcast room to attract traffic, I suggest that everyone just chat normally. Never send hard advertisements, and there is no need to send soft articles. Some people like to post things like "check out my homepage for professional acne removal" and keep refreshing the screen. This way of playing is very risky.

You can just chat normally, reply to whatever the host says, or follow what other people say. Remember that your nickname is your slogan, and people with acne will click on your homepage when they see your nickname.

Screenshot of live speech diversion

Giving gifts to attract traffic in the live broadcast room is very effective, especially for those live broadcast rooms with a few hundred thousand fans. Generally, no one gives gifts. This is when your chance to attract traffic comes. Seize the opportunity and start giving gifts immediately. As for what gifts to give, I will teach you. Just give whichever is cheaper.

Then, you can slow down the swiping speed to let your advertising nickname be displayed on the public screen longer. You can swipe for applause, floating, lollipop, and cow, each of which costs only 1 Kuai coin.

3. How to use Tik Tok and Meipai

After talking about the traffic-generating steps of Kuaishou, let me tell you about Douyin. Because, unlike Kuaishou, Douyin can not directly use pictures to publish works, you can only choose to upload videos or start shooting directly, so we need to use a video and photo editor software called Inshot.

With this software, we can make picture materials into photo movies, and then put the photo movies into Tik Tok and upload the video, which is very convenient. The usage of Inshot is also very simple, just follow the 4 steps in the picture below!

How to use Inshot

If you find some good works on Douyin, for example, in the area of ​​acne removal products, I found that one person’s work was very well shot, and all of it used real people to explain the professional knowledge of acne. The key is that the video is quite clean and does not carry any advertisements or copyrights. So can this kind of video be used? Or download the videos on Douyin and then upload them to Kuaishou or Meipai. Is it possible to increase followers by transferring them between the two platforms?

Of course you can, but if you download it directly, you will find that every video has the official Tik Tok watermark. What should you do then? It's very simple. Take TikTok as an example. I'll share with you a website for video analysis: http://douyin.iiilab.com/. Copy the video address of TikTok, throw it in to analyze it and then download it. You will find that the watermark is gone.

Note the arrows

In addition to analyzing TikTok, this website can also analyze videos from many short video platforms such as Toutiao , Xigua Video, Neihan Duanzi, Weibo, and Miaopai .

The picture below is one of my Douyin accounts. The number of fans has not been increased. Now I have 384 real fans. So I have to say that it is much easier to increase fans on Douyin than on Kuaishou. In fact, you can see it by looking at the number of views of each work. The number of views of each work is hundreds or thousands, and at least more than a hundred. The platform recommendation is still very powerful.

Screenshot of Douyin account fans

So, is the traffic-generating effect of short videos really that good? Below I’ll show you some screenshots of adding fans so you can get a feel for it. However, after fans add you, some will note where they came from, while others will not.

Added fan screenshot 1

Added fan screenshot 2

The traffic attracted from the short video platform by building personal IP is very accurate, but as for the conversion rate , this is related to your product and sales pitch. After all, everyone’s sales methods are different, the sales pitch is different, the price is different, and the product is different, so what the conversion rate can be depends on your own sales ability.

The author of this article @剑眉大侠 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games