Google advertising system, Google advertising process!

Some people say that knowledge changes destiny and hard work creates the future. As I grow older, I can increasingly understand the meaning of this sentence.

Google was founded in 1998 and launched its own advertising system in 2000. It is said that its first customer was a lobster seller. A few days ago, I talked to you about Facebook's advertising structure, ad campaigns, ad groups, and ads. Today I will talk to you about Google Ads. Google Ads also consists of these three levels. The two of them are strikingly similar in some ways.

When we do Google advertising, we must first know what types of ads Google has. Here is a screenshot for you to see:

Google ads are roughly divided into the following ad types: search ads, display ads, shopping ads, video ads, app ads, and smart ads.

What are search ads? Simply put, the ads that appear when you search for keywords on Google are search ads.

For example, enter an rc car. The small square below with an Ad logo inside is a search ad, and the one with a price on the right and a Sponsored logo on top is a shopping ad. Search ads consist of three parts: title, URL and description. The ad has a title on top and a description below. As for display ads, Google has a lot of resources, which means that ads will be displayed on many websites, mobile apps, and video content. Shopping ads can be understood as buying things on Google Sponsored. What are video ads? As we all know, Google has a video website called YouTube. Knowing this, it is not difficult to understand video ads. App ads are APPs, and smart ads are text ads and image ads that are displayed on Google, Google Maps, and the entire web, and reduce the number of actual operations for ad management.

With this brief introduction, everyone has a preliminary understanding of Google Ads. Generally, those doing foreign trade choose search ads more often. Next, Huazi will teach new students how to make a simple search ad, okay? If you are an old comrade, you can just pass by, ha!

Register an account. It’s the same as Facebook. You can register an account yourself or find an agent to register. It’s the same as Facebook. Log in to the backend, click the plus sign, and create a new campaign

Next, we choose a goal. You must have a goal no matter what you do.

Just choose sales. After creating a new campaign, the corresponding advertising type will change if you check different goals.

We select search ads, click search and four options will appear. Click on them all and let’s take a look.

Let’s choose to buy something on the website, then select the number of website visits, and then enter some basic settings for the campaign.

This is the name of an advertising campaign. Please read it carefully. In addition, one thing you need to pay attention to is the two check boxes. It is recommended that you do not check them when you are just starting to run the campaign or do not have too much money. Google has so many partners and more than 3 million display websites. If you are not a top expert or do not have enough money, then you should not select them.

Next, set the time to run the ad, URL options, and dynamic search settings, and click the small triangle to complete.

The dynamic part is a supplement to your search ads, capturing missed traffic.

Then there are the geography, audience, budget, and bidding, which are similar to Facebook, so I won’t go into details here.

Then continue clicking, and you will understand it at a glance in the Chinese background.

Once you've finished setting up your campaign, click Continue to enter your ad group settings.

The keyword matching of the ad group is the same as Amazon, including broad match, phrase match, and exact match. Exact match is the same as Amazon’s exact match. These advertisements are all common. Once you master one platform, you will basically master other platforms as well. The ideas are basically the same.

Step 3: Create an ad

At least three ads per ad group, then click Continue

You all think it's over here, right? It's not over yet.

Negative keywords, keyword bidding and other settings, just like Amazon, put some keywords in here every day

Add ad attachment information, audience group, audience characteristics, this characteristic includes family income, ha

Do your customers prefer to use their phones, computers, or tablets?

Audience Manager, I won’t take screenshots of each one, there are too many screenshots today

Do you want to move the equipment list?

Check the ones that are useful to you and tick them.

This is the approximate completion of setting up an advertisement. Do you think it is a bit troublesome? It is particularly troublesome to create sales and money. Advertising is always a troublesome thing. Amazon advertising is one of the difficulties, and Facebook advertising is also the most difficult. That’s all I want to share with you today.

Related reading:

1. Introduction to Google advertising promotion

2. Google advertising promotion account opening price

3. Google advertising promotion effect

4. Google Ads Account Opening Process

5. Google Ads Display Style