Introduction to iQIYI’s effective promotion products

There is no doubt that iQiyi has taken the top spot among domestic video apps. The way to monetize this huge traffic is, of course, through selling advertising space.

What is different from other native information flow ads is that iQiyi’s performance promotion ads incorporate netizens’ search terms on Baidu into their targeting method (does this look a little familiar… after all, it is a relative of Baidu…)

After asking around, the editor got the following information: the cost of iQiyi’s performance promotion is high, but the user payment is good. Monitoring needs to be connected using the official API and cannot be connected to a third party.

The following is the product manual for iQiyi’s performance promotion.

Author: iQIYI

Source: iQiyi