Tujia.com's big data precision marketing solution!

Tujia.com Big Data Precision Marketing Solution

Project Background

Achieve a significant increase in the number of visits and registrations to the official website in the short term

Marketing objectives

In a short period of time, we can use Qingke Wanwei's free DMP and DSP system to find customers with hotel booking needs and carry out targeted advertising.

Target audience analysis

After QingCloud DMP analysis, we found that tourists and business travelers are high-quality users with the highest conversion potential. Tourists are more concerned about information such as high cost performance, comfort, and service quality, while business travelers are more sensitive to related content such as booking convenience, supporting facilities, and convenient transportation. Based on this, we optimized the banner design for these characteristics in the subsequent delivery process.

Communication strategy

By using QingCloud DMP and based on close cooperation with the three major telecom operators (China Unicom, China Telecom, and China Mobile), we can obtain desensitized underlying network behavior data of Internet users and conduct digital business insights. On this basis, the fragmented network behaviors of the target population are gathered and integrated, and Qingmai DSP is used to effectively spread and transform Tujia.com's product information.

Mining user behavior

Use QingCloud DMP's unique algorithm to deeply mine users' panoramic behavior data

Target customers

After going through layers of screening with Qingyun DMP, select users with high conversion potential

Directional control of delivery

Multi-dimensional targeted delivery allows each advertisement to be presented directly to the target group, saving promotion costs

Media screening

Through the insight into the target users' web browsing data, the data of different media, including media viscosity, usage frequency, and population size, are counted and analyzed to form the media list for this Tujia.com campaign.

Flow monitoring

Advertising presentation process

Advertising material design

Effect evaluation

The overall delivery effect exceeded expectations by 10%, exceeding the goals set by the customer.

If your company's products need to be promoted, please see the DSP delivery platform below and click on the picture below!